Welcome!

@CloudExpo Authors: Elizabeth White, Pat Romanski, Zakia Bouachraoui, Yeshim Deniz, Carmen Gonzalez

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

Cloud Computing Expo Live: Messaging in the Cloud

Bryan Wade demonstrates how to effectively send mass email at scale

How can you effectively send mass permission-based email at scale? That's the question Bryan Wade, Director, Channel Partnerships for ExactTarget, tackled head-on in this session at Cloud Computing Conference & Expo 2009 East. Sending and tracking the impact of messages sent at massive scale can be a daunting task - tracking each individual open, click, and bounce can easily become too intensive for back-end systems to handle. In this session he showed how to effectively send mass email at scale by integrating ExactTarget into your cloud platform, and why so many ISVs, Social Networks, and large-scale senders use ExactTarget to manage mass commercial and transactional messaging. If you're thinking about adding an "MTA or SMTP in the Clouds," or just want to learn more about sending mass messages at scale, viewing this session is a must.

View Bryan Wade's Session Here

As Director of Channel Partnerships, Bryan Wade sets the vision for how the ExactTarget SOA interface integrates with software companies, social networks and ISV platforms to enable email marketing within their applications. Under his leadership, ExactTarget has developed partnerships with the world's largest software companies to bring email marketing powered by ExactTarget into partner applications. Over his four-year tenure with ExactTarget, Bryan has implemented over 200 of the world's largest email programs for Retail, Enterprise and B2B companies. Before joining ExactTarget, Bryan was an IT consultant and database developer in the telecommunications, retail and pharmaceutical industry.

More Stories By Cloud News Desk

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


CloudEXPO Stories
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve full cloud literacy in the enterprise world.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous importance on software-based innovations. They require not only skilled occupations, such as data analysts and DevOps professionals, with more technical skills, but also middle-level employees with more software and computing acumen. Both large and small firms operate differently.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, will discuss how this same philosophy can be applied to highly scaled applications, and can dramatically increase your resilience to failure.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at Dice, he takes a metrics-driven approach to management. His experience in building and managing high performance teams was built throughout his experience at Oracle, Sun Microsystems and SocialEkwity.
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings on all ticket types where you can save significant amount of money by purchasing your conference tickets today.