Welcome!

@CloudExpo Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, Ravi Rajamiyer

Related Topics: @CloudExpo, IBM Cloud

@CloudExpo: Blog Feed Post

IBM & Cloud Computing: Getting Ready for the Zettabyte Age

It's not what you can do for the cloud, but what the cloud can do for you

Well IBM has gone and done it, they've announced a cloud offering yet again. Actually what's interesting about this go, is not that they're getting into the cloud business (again) but instead this time they're serious about it. And like it or not, they're approach actually does kind of make sense for, assuming you're within their target demographic (the large enterprise looking to save a few bucks).

My summary of the "Big Blue Cloud" is as follows: It's not what you can do for the cloud, but what the cloud can do for you. Or simply, it's about the application, duh?

In a statement earlier today in the New York Times, IBM CEO Sam Palmisano said, “The information technology infrastructure is under stress --- and the data flood is just accelerating.”

Palmisano isn't alone in this thinking, earlier this week Cisco Systems, the mobile networking giant, released a report suggesting that global Internet traffic is growing exponentially. Scientific American said that Cisco needed a newer term -- zettabyte, or one trillion gigabytes -- to measure both the amount of uploading and downloading traffic on the Web and the bandwidth required to accommodate it. At the heart of IBM's cloud announcement is this forth coming growth in internet usage and the battle to control the flow of information in this new zettabyte age.

More to the point, the Cisco report has a lot of interesting statistics, including the prediction that the Web will nearly quadruple in size over the next four years. Cisco claims that, by 2013, what amounts to 10 billion DVDs will cross the Internet each month. Or to put it another way, it will take over a million years to watch just one month's worth of Web video traffic. The findings point to "consumer hyperactivity" -- that with Web-enabled phones and mobile devices, more powerful computers, and multitasking, growth will only increase. For such a surge in volume, networks must be able to accommodate the growth. Whether the private or public clouds for many companies cloud computing may help solve this problem.

One of IBM customers at the Interior Department’s National Business Center, a service center that handles payroll, human relations, financial reporting, contracting services and other computing tasks for dozens of federal agencies spelt out the opportunity. “For us, like other data centers, the volume of data continues to explode,” Douglas J. Bourgeois said. “We want to solve some of those problems with cloud computing, so we don’t have to build another $20 million data center.

Although not exactly sexy, IBM is hitting at the heart of the opportunity for big businesses looking at getting into cloud computing. First and foremost they're looking to address the issue of security and trust, secondly cost and thirdly massive exponential growth in network / internet based capacity. Turns out a lot of businesses aren't very comfortable handing over their data center and application management infrastructure to some up-start company or bookseller. The old saying "No manager ever got fired to choosing IBM" is as strong as ever. This statement is especially true of cloud computing. (And IBM knows it)

Here are the highlights of IBM’s announcement:

  • Smart Business Test Cloud — A private cloud behind the client’s firewall. Basically IBM is offering to install "private clouds" for companies in-house, behind their firewalls built on a suit of existing IBM software with some IBM magic on top.
  • Smart Business Development & Test on the IBM Cloud, a bundle of development and test tools that can be used on IBM's cloud -- a network running on 13 datacenters located around the globe.
  • IBM CloudBurst — 42-unit server cabinet that comes preloaded with hardware, storage, virtualization, networking and service management software. Think of this as managed outsourced private cloud housed in an IBM data center.

I will say there are some glaring holes in IBM newly reinvented cloud offering. One in particular is IBM seems to have put together a combination of several existing products, rather then re-imagining the data center, they seem to have found a new way to market what they already had, which I'm not saying is bad, just nothing new. This is in direct contrast to IBM's rivals such as Amazon Web Services, Google and even Microsoft who have managed to create a totally new and integrated stack of cloud components. IBM's hodgepodge approach may be indicative of future acquisitions they may need to make to fully realise there cloud ambitions. (IBM Rightscale or IBM SOASTA CloudTest anyone?) Regardless, this latest move firmly places IBM in the center of the hottest land grab in IT.

More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

@CloudExpo Stories
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 21st Cloud Expo, Lennart Frantzell, a Developer Advocate with IBM, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing devel...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...