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@CloudExpo: Press Release

Zimory Enhances Cloud Computing Administration and Automation

Multiple account users, pre-booking and new automation features drive rapid adoption to world’s first cloud marketplace

Berlin, Germany - June 18, 2009 - Deutsche Telekom spin off Zimory GmbH (,  a provider of enterprise-class cloud computing and supplier of the world's only "marketplace" for buying and selling cloud computing resources, has simplified pricing and enhanced automation and booking of its cloud service.

Launched in January, Zimory Public Cloud aggregates available server computing capacity and makes it available through an Internet platform - forming a "breathing cloud." More than 300 companies have already used Zimory Public Cloud for computing resources -- buying capacity quickly, as needed, without long-term contractual commitment. Zimory handles pricing, contracts, security, virtual machine migration and billing.

"Since launching our Public Cloud Gateway, we've been enabling companies to quickly and easily access the resources they need - without fear of lock in," said Behrend Freese, CEO, Zimory GmbH."Data center managers can now more efficiently use their current server capacity and are able to repurpose their excess capacity - both internally and externally through our Enterprise and Public Cloud Gateway."

BuildaSearch, which enables users to build search engines without being an expert developer, uses Zimory Public Cloud in the core development of its services. "Since BuildaSearch is always developing new concepts in search, our service needs a hosting provider which will meet our future growth," said Diego Montalvo, Founder of Earthoid. "The new "Search Clash" API was developed on the Zimory Public Cloud. Using the Zimory Public Cloud has helped BuildaSearch concentrate on search innovation and not on connectivity issues."

New to Zimory Public Cloud

  • Enhanced filtering

Zimory supplies a transparent representation of resources within the data center location, hardware and SLA. It offers comprehensive search functions as well as various technical and non-technical filtering mechanisms -- allowing resources that technically do not fit an application to be filtered out in advance.

  • Enhanced accounting & auditing

Zimory now enables account owners to add multiple users -- all users in the account can manage deployments while the account owner can monitor and lock users in the account. Moreover, a monthly report gives the main account detailed information on the individual usage of the sub-accounts.

  • Rule-based automation

Zimory simplifies creating and maintaining cloud instances by enabling the user to define rules that allow automated cloning, snap-shotting, or stopping, following definable triggers - including CPU% over a certain runtime (minimum and maximum), Memory % over a certain time (minimum and maximum) and general deployment runtime.

  • Enhanced booking of server capacities

Customers can also now pre-book capacity for a future time window - giving users guaranteed capacity on a specific cloud.

  • Planning mechanisms

Zimory Public Cloud includes a planning module which distributes virtual machines optimized to cloud resources. This planning module is required - to select, based on usage profiles and heuristics -- the best resources for each application.

  • API to manage virtual machines

All functions are controllable by a SOAP and REST-based API. Users can generate automated workflows with simple implementations (e.g. using Ruby).

  • Backup and recovery of virtual machines

Zimory provides the end user with complete VM backup management, enabling them to save their machines with little effort and restore them later - or create new clone instances from backup.

  • Multisite Hosting

A complete deployment can be copied manually to another data center within minutes, given a unforeseeable breakdown in the data center of choice. This way, Zimory Cloud users avoid serious downtimes of mission-critical applications.

About Zimory
A spin-off of Deutsche Telekom Laboratories, Zimory enables dynamic, on-demand movement of applications automatically between servers in one or many locations, as well as creating the world's first marketplace for computing capacity. Based in Berlin, the company develops a dynamic infrastructure solution for data centers to create a modern Adaptive Cloud Infrastructure -improving flexibility and reducing operating costs.

More Stories By Glenn Rossman

Glenn Rossman has more than 25 years communications experience working at IBM and Hewlett-Packard, along with startup StorageApps, plus agencies Hill & Knowlton and G&A Communications. His experience includes media relations, industry and financial analyst relations, executive communications, intranet and employee communications, as well as producing sales collateral. In technology, his career includes work in channel partner communications, data storage technologies, server computers, software, PC and UNIX computers, along with specific industry initiatives such as manufacturing, medical, and finance. Before his latest stint in technology, Glenn did business-to-business public relations on behalf of the DuPont Company for its specialty polymers products and with the largest steel companies in North America in an initiative focused on automakers.

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