|By John Ryan||
|July 5, 2009 08:30 AM EDT||
Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will.
The obvious point for me is that the sites have two different objectives for the writers. For Ning, the writer is trying to be involved in a niche social network from scratch. For example, I have built my own social network for marketers and salespeople called BuyerSteps. I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience. There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others. Ulitzer allows the writer the ability to set up a feed coming from another site, so it can be a write once, publish twice strategy. You just have to give Ulitzer a couple of hours to upload a new article you wrote on a different site.
Ning allows you to very easily construct the framework for a community for free with Lego-like ease of use. You can easily blog, post presentations, videos, photos, invite friends, contribute to forums and manage your experience. As the website's administrator, you can restrict certain people who don't fit your profile and set it up so that you must approve all blog posts. What amazes me the most is how easy it is to add videos and additional boxes for almost any kind of content. The site is very web-smart from an application standpoint.
What I have also done is added a widget from Twitter and LinkedIn's Question and Answer section. In a very short period of time, you can have a robust set of capabilities up and running for all of your members.
Using premium services that are offered, Ning allows you to turn off Adwords for $24.95 a month as well as rename the site to whatever URL you want for $4.95 a month which I do. The website administrator can also remove the Ning promotion link for $24.95 a month. Until you have thousands of users, there is little financial reason to spend another $50 a month to turn off Adwords and the Ning promotion link.
Ning also makes it easy for you to have Google Analytics track your website. Ning has over 150 applications that the user can add to their experience with the largest group being games.
You can also define your user profile questions and modify the site's appearance. As a community tool, there's not much to complain about on Ning except that the administrator needs to work at building their own audience. Just like Twitter, unless the community builder already has a large following and presence from an outside source, it will take patience and discipline to get your thoughts in front of a lot of people.
According to Quantcast, 7.5 million users a month go to Ning which certainly speaks to the needs of the long tail of community. Any small business or affinity group that wants to build a community site without spending a large amount of time or money can be using the Ning platform for free in less than an hour.
This is a terrific site for tapping into existing readers. Ulitzer doesn't force me to drive users to the site since the core value of the site is that many authors are contributing. The core value of the site is not to build a social network, but to provide pithy content to an information-hungry audience which at this point seems pretty technology-based. In just over ten days, I had thousands of readers of my articles mainly on marketing and sales. It would be nearly impossible to get that at Ning in ten days for a new community site.
The site's functionality is solid for a writer in regard to posting an article and then choosing which topics it should go under. It seems the biggest challenge for Ulitzer will be how they handle editorial control. If I am the editor of a topic, it's not clear to me that I control the editorial content. When I go to some of the topics, I know there are stories that fit under the topic better than what I am seeing, but I'm not sure what to do about that.
In the management panel of the experience for the writer, I can edit my story and view my story prior to it being posted. From a pure housekeeping standpoint, I hope they add the ability to delete my story from the management console at some point. Ulitzer doesn't publish the story unless I submit it, but I would still like to take it off of the console. Facts change and it would be great to kill a story if the writer could. For instance, I started one story and decided not to publish it because I changed my mind. That story is still sitting in the management console because I can't delete it.
What I really like about Ulitzer are the internal analytics. I can see which of my articles is getting the most views. Not only does it make me feel good when I see the number, it allows me to do research my own articles in regard to what the readers like. This helps guide the writer for future articles which is good insight.
I think the author description area is feature-rich. It makes it easy for the author to describe themselves, add a bio and choose tags for their stories. You can also pick your favorite topics and submit your stories to those topics to help readers find them. Finally, you can add your Google Adsense number if you want to make Adsense revenue, but I find this business proposition less than compelling.
If one of your goals is to get found through the search engines, it appears Ulitzer has a better case than Ning based on my limited analysis. When I searched for a few of my articles using a few words out of the title, it was Ulitzer and its group of publications that presented the same articles I had placed on Ning. So if exposure and the ability to be found is important to you, Ulitzer seems to be the superior site.
Ulitzer is early in its growing usage and doesn't see anywhere near the overall traffic that Ning does. However, if you have just decided to start writing and are looking to grow as a writer while Ulitzer's audience does, this looks to be a good place to post your articles. It should be pointed out that writing on Ulitzer is free once you are approved. I think Ulitzer is on to something and as a contributing writer, I hope it can continue to grow.
My bottom line
Use both. If you are a member of a social network on Ning and like to write, using Ulitzer too allows you to participate in your social network while enjoying the existing audience from Ulitzer. Don't pit one against the other, but use both in your social media strategy. That's smart 21st century awareness for you and your organization.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aug. 25, 2016 07:15 AM EDT Reads: 1,857
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 25, 2016 06:30 AM EDT Reads: 1,816
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Aug. 25, 2016 06:00 AM EDT Reads: 1,415
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 25, 2016 03:30 AM EDT Reads: 2,115
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 25, 2016 02:30 AM EDT Reads: 2,144
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 02:15 AM EDT Reads: 476
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 25, 2016 02:00 AM EDT Reads: 1,895
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 25, 2016 02:00 AM EDT Reads: 1,783
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 25, 2016 01:15 AM EDT Reads: 1,607
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 25, 2016 01:00 AM EDT Reads: 1,976
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 25, 2016 12:45 AM EDT Reads: 1,904
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 25, 2016 12:30 AM EDT Reads: 2,077
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 25, 2016 12:00 AM EDT Reads: 2,977
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 24, 2016 10:30 PM EDT Reads: 1,461
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 24, 2016 10:30 PM EDT Reads: 2,015
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 24, 2016 09:15 PM EDT Reads: 1,675
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 24, 2016 04:15 PM EDT Reads: 381
Announcing @TelecomReseller Named “Media Sponsor” of @CloudExpo Silicon Valley | #IoT #Cloud #BigData
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 24, 2016 04:15 PM EDT Reads: 515
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 24, 2016 04:15 PM EDT Reads: 2,562
To paraphrase someone famous, "The definition of insanity is to do something the same way over and over again and expect a different result". Humans are creatures of habit and when it comes to storage, old habits die hard. Why do we continue to put our faith in legacy storage providers when they haven't invented anything new in decades. Sure, they re-badge their products every couple of years to make their messaging look modern, but ultimately, it's the same old stuff with a new coat of lipsti...
Aug. 24, 2016 04:10 PM EDT Reads: 344