Welcome!

Cloud Expo Authors: Pat Romanski, Elizabeth White, Trevor Parsons, Lori MacVittie, Cynthia Dunlop

Related Topics: Web 2.0, Search

Web 2.0: Product Review

Ulitzer vs. Ning - a Quick Review

The Value of Both Sites

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will.

The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community.

In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ability to set up a feed coming from another site, so it can be a write once, publish twice strategy.  You just have to give Ulitzer a couple of hours to upload a new article you wrote on a different site.

Ning
Ning allows you to very easily construct the framework for a community for free with Lego-like ease of use.  You can easily blog, post presentations, videos, photos, invite friends, contribute to forums and manage your experience.  As the website's administrator, you can restrict certain people who don't fit your profile and set it up so that you must approve all blog posts.  What amazes me the most is how easy it is to add videos and additional boxes for almost any kind of content.  The site is very web-smart from an application standpoint.

What I have also done is added a widget from Twitter and LinkedIn's Question and Answer section.  In a very short period of time, you can have a robust set of capabilities up and running for all of your members.

Using premium services that are offered, Ning allows you to turn off Adwords for $24.95 a month as well as rename the site to whatever URL you want for $4.95 a month which I do.  The website administrator can also remove the Ning promotion link for $24.95 a month.  Until you have thousands of users, there is little financial reason to spend another $50 a month to turn off Adwords and the Ning promotion link.

Ning also makes it easy for you to have Google Analytics track your website.  Ning has over 150 applications that the user can add to their experience with the largest group being games.

You can also define your user profile questions and modify the site's appearance.  As a community tool, there's not much to complain about on Ning except that the administrator needs to work at building their own audience.  Just like Twitter, unless the community builder already has a large following and presence from an outside source, it will take patience and discipline to get your thoughts in front of a lot of people.

According to Quantcast, 7.5 million users a month go to Ning which certainly speaks to the needs of the long tail of community.  Any small business or affinity group that wants to build a community site without spending a large amount of time or money can be using the Ning platform for free in less than an hour.

Ulitzer
This is a terrific site for tapping into existing readers.  Ulitzer doesn't force me to drive users to the site since the core value of the site is that many authors are contributing.  The core value of the site is not to build a social network, but to provide pithy content to an information-hungry audience which at this point seems pretty technology-based.  In just over ten days, I had thousands of readers of my articles mainly on marketing and sales.  It would be nearly impossible to get that at Ning in ten days for a new community site.

The site's functionality is solid for a writer in regard to posting an article and then choosing which topics it should go under.  It seems the biggest challenge for Ulitzer will be how they handle editorial control.  If I am the editor of a topic, it's not clear to me that I control the editorial content.  When I go to some of the topics, I know there are stories that fit under the topic better than what I am seeing, but I'm not sure what to do about that.

In the management panel of the experience for the writer, I can edit my story and view my story prior to it being posted.  From a pure housekeeping standpoint, I hope they add the ability to delete my story from the management console at some point.  Ulitzer doesn't publish the story unless I submit it, but I would still like to take it off of the console.  Facts change and it would be great to kill a story if the writer could.  For instance, I started one story and decided not to publish it because I changed my mind.  That story is still sitting in the management console because I can't delete it.

What I really like about Ulitzer are the internal analytics.  I can see which of my articles is getting the most views.  Not only does it make me feel good when I see the number, it allows me to do research my own articles in regard to what the readers like.  This helps guide the writer for future articles which is good insight.

I think the author description area is feature-rich.  It makes it easy for the author to describe themselves, add a bio and choose tags for their stories.  You can also pick your favorite topics and submit your stories to those topics to help readers find them.  Finally, you can add your Google Adsense number if you want to make Adsense revenue, but I find this business proposition less than compelling.

If one of your goals is to get found through the search engines, it appears Ulitzer has a better case than Ning based on my limited analysis.  When I searched for a few of my articles using a few words out of the title, it was Ulitzer and its group of publications that presented the same articles I had placed on Ning.  So if exposure and the ability to be found is important to you, Ulitzer seems to be the superior site.

Ulitzer is early in its growing usage and doesn't see anywhere near the overall traffic that Ning does.  However, if you have just decided to start writing and are looking to grow as a writer while Ulitzer's audience does, this looks to be a good place to post your articles.  It should be pointed out that writing on Ulitzer is free once you are approved.  I think Ulitzer is on to something and as a contributing writer, I hope it can continue to grow.

My bottom line
Use both.  If you are a member of a social network on Ning and like to write, using Ulitzer too allows you to participate in your social network while enjoying the existing audience from Ulitzer.   Don't pit one against the other, but use both in your social media strategy.  That's smart 21st century awareness for you and your organization.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

@CloudExpo Stories
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also tell us everything about Intercloud and Cisco investment on it.
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worked in the IT industry since 1992. He graduated from Riga Technical University (RTU) in Latvia and com...
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composite app testing, and service virtualization, we reduce the time, effort, and cost of delivering secur...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-devic...
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based appl...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.
IBM and Tencent Cloud signed a business cooperation memorandum to collaborate on providing public cloud with Software-as-a-Service solutions for industries. Both parties agreed to focus on emerging small and medium enterprises in the smarter cities and smarter healthcare industries as well as other fields. This will enable these industries to utilize mobile, cloud computing and big data tools to transform internal processes and operations, thus achieving cloud transformation in the era of mobili...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
European data center operator DEAC is the largest in the Baltics. The activities are orientated to provide data center services and IT outsourcing on Eurasia and America scale in order to create the primary or backup or additional data center for customer in the EU, to protect its business and, most importantly, reduce costs up to 40% within 3-5 years. DEAC is an IT outsourcing services and solutions company whose highly experienced and qualified employees offer various groups of services and...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.