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Cloud Expo Authors: Derek Harris, Pat Romanski, Francois Lascelles, Elizabeth White, Roger Strukhoff

Related Topics: Web 2.0

Web 2.0: Article

Social Media Content Marketing Lists

Social Media is a great tool to distribute and promote content

This article is a roundup of assorted posts related to Content Marketing.

ClickDocuments: Content Marketing Cheat Sheet

5 Ways to Distribute Your Content for Free


How can distribute your content so that it won’t cost you anything at all?
Joy Duling shares her ideas in 5 Ways to Distribute Your Content for Free.

Lesson

Find several ways of promoting your business by distributing your white papers on blogs, relevant social networking sites and online publications where your prospects and customers go for their informational needs.

Article Marketing Bootcamp: 5 Tips for Creating Content


Soni Pitts shares a list of inspirations and idea sparkers to help you
build a large library of article marketing goodness.
Article Marketing Bootcamp: 5 Tips for Creating Content.
Lesson

In your white papers, create Top Ten lists and check lists of information that your prospects and customers will find useful. How-to or other instructional articles are easy to write and very valuable to your prospects and customers.

Six Ways to Get People to Say “Yes”


One of the key goals of Content Marketing is to Persuade the reader.
Dean Rieck describes lessons from Robert B. Cialdini's Influence:
The Psychology of Persuasion

in his post Six Ways to Get People to Say “Yes”
Lesson

Leverage principles of Psychology in your Content Marketing. Read more about Influence and Persuasion: How to Trigger the "Yes" Response .

Six Strategies for Keeping Content Fresh

How do you ensure that your content is up
to date and relevant to your customers?
Read Joe Pulizzi's Six Strategies for Keeping Content Fresh.

Lesson

Develop at least one "non-sales" white paper or research project per quarter specifically targeting your customers/prospects biggest problem. Position yourself as a thought leader and be the trusted business partner that your customers are looking for. Showcase your white papers on your website and at other blogs and online publications where your customers go to for their informational needs.

7 Top Content Marketing Guides


Terry Dean has a round up of articles at
7 Top Content Marketing Guides
.
Lesson

Learn about Content Marketing from Terry Dean's great compilation of Content Marketing posts.

10 Ways To Put Your Content In Front Of More People

Paul Boag says the website is a tool to showcase our content,
but it is not the only tool that does this. Read more of Paul Boag's thoughts at
10 Ways To Put Your Content In Front Of More People
.
Lesson

Leverage multi media and social media to get your content out to more prospects and customers.

Top 10 Reasons Why Great Content Fails on Social Media

How can you overcome the 10 top reasons why
great content fails on social media.
Tadeusz Szewczyk shares his ideas on
Top 10 Reasons Why Great Content Fails on Social Media.
Lesson

Social media is a great tool to distribute and promote content. The key is know how to use it appropriately to reach customers and prospects.

More Stories By Ambal Balakrishnan

Ambal Balakrishnan is the Co-founder of ClickDocuments. She is a technologist-turned-marketer. Ambal spent about a decade in the Corporate world in various roles – engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at fortune 500 companies. Education: MBA from Wharton, Univ. of Penn and Masters in Computer Science from Purdue University. Based in Silicon Valley. Twitter: twitter.com/ambal and twitter.com/clickdocuments Blog: Clickdocuments.com/connectthedocs

Cloud Expo Breaking News
Why are APIs so important in clouds? Do APIs have to be open? How fast or slow will standardization in the cloud be? Why is ensuring high availability for the cloud service critical? In his session at the 10th International Cloud Expo, Mårten Mickos, CEO of Eucalyptus Systems, will answer these questions and address cloud standards, APIs and the critical question: Will we end up with one, two or more competing cloud standards? And, how will this affect the evolution and adoption of cloud comput...
Very few trends in IT have generated as much buzz as cloud computing. In his session at the 10th International Cloud Expo, Mark Hinkle, Director, Cloud Computing Community at Citrix, will cut through the hype and quickly clarify the ontology for cloud computing. The bulk of the conversation will focus on the open source software that can be used to build compute clouds (infrastructure-as-a-service) and the complementary open source management tools that can be combined to automate the management...
The proliferation of device connectivity is redefining the functionality requirements and capabilities of many embedded systems as more and more of these devices look to leverage the “Cloud.” While many commercial software and hardware component vendors have begun to realign their value propositions to satisfy growing demand, commercial-off-the-shelf products (COTS) alone cannot meet every OEM’s needs. As a result, the Embedded Cloud has injected a new level of uncertainty and a new competitive ...
Hardware and chemistry improvements will make the $1,000 human genome a reality soon. While the massive amount of genomics data that will be generated represents a huge opportunity to advance personal medicine, it also presents an enormous big data challenge. In his session at the 10th International Cloud Expo, Dr Andreas Sundquist, CEO of DNAnexus, will discuss how the cloud will address these issues by enabling the management, storage, sharing and analysis of the world’s DNA data and how it ...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference... We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
With Big Data Expo 2012 New York (co-located with 10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
In 2011, Apache Hadoop received tremendous attention for helping organizations cost-effectively capitalize on their big data. Hadoop is now disrupting the business of analyzing data. In his session at the 10th International Cloud Expo, Eric Baldeschwieler, Co-Founder & CEO of Hortonworks, will look at the current state of the Hadoop project, lessons learned by deploying it at scale, and the roadmap for its future. Big Data Track attendees will learn about the exciting developments that have ...
The focus of Java EE 7 is on the cloud, and specifically it aims to bring Platform-as-a-Service providers and application developers together so that portable applications can be deployed on any cloud infrastructure and reap all its benefits in terms of scalability, elasticity, multitenancy, etc. The existing specifications in the platform such as JPA, Servlets, EJB, and others will be updated to meet these requirements. Java EE 7 continues the ease of development push that characterized prior ...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference... We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference... We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...