SAN MATEO, CA -- (Marketwire) -- 07/01/09 -- Amitive, Inc., the pioneer of Community Supply Chain Management (C-SCM), today announced that the company has won the 2009 SoftwareCEO Innovation Award for "Most Innovative Software Idea." Recognized by CompTIA, the leading trade association for the world's IT industry, Amitive is one of eight companies honored for technological and business model breakthroughs in the highly competitive software market.

Built on a cost-effective, low-risk software as a service (SaaS) platform and delivered in a cloud computing environment, Amitive Unity is transforming supply chain management (SCM) for companies that depend on outsourced manufacturing. Amitive Unity is the first customer-specific "SCM in the Cloud" enabled solution that enables product companies to take advantage of the lowest cost, most flexible IT solutions for global supply chain management.

"The IT industry is in the midst of one of the most innovative periods in its history," said Todd Thibodeaux, president and chief executive officer, CompTIA. "Virtualization, cloud computing, software-as-a-service, and many other solutions are delivering real business value to customers. By winning a SoftwareCEO Software Innovation award, Amitive has demonstrated it is at the forefront of innovation. On behalf of the worldwide membership of CompTIA and SoftwareCEO, I am pleased to recognize their achievement."

"Amitive has broken down the cost and risk barriers of traditional SCM technology, delivering software functionality that fits the demands of today's global business networks," said Amar Singh, CEO of Amitive. "Amitive's unique capabilities enable customer-specific business processes to be mapped as-is, allowing customers to eliminate the business process re-engineering often required as a result of software deployments. Doing this in a multi-tenant architecture is what is unique and innovative. Amitive is making real-time collaboration and supply chain visibility a reality for entire trading communities, and we are honored to be recognized with the SoftwareCEO Innovation Award for our pioneering SCM in the Cloud solutions."

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About CompTIA

CompTIA is the voice of the world's information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, please visit www.comptia.org.

About Amitive

Amitive is the pioneer of Community Supply Chain Management (C-SCM) software, which provides companies that depend on outsourced manufacturing with on-demand, continuous synchronization of supply and demand across a global, multi-enterprise supply chain community. Unlike traditional SCM solutions, which optimize against rigid manufacturing constraints, Amitive unifies business processes on a new SCM in the Cloud platform, enabling supply chain professionals to collaborate with trading partners in real-time and gain end-to-end visibility across the entire trading community. Amitive helps customers to lower inventory and up-front capital requirements, manage business risk, boost product velocity and enhance customer service levels. Visit www.amitive.com for more information.

All products mentioned in the release are trademarks or registered trademarks of Amitive. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.