Enterprises large and small are drawn by the advantages of cloud computing -- pay-for-use, self-service, elastic scalability and the elimination of hardware management – resulting in very low barriers to entry and exit and high agility. However, enterprises are also concerned about security, quality of service, integration, compliance, lock-in, and the long-term costs of public clouds.

Private clouds for the exclusive use of one enterprise can however mitigate these concerns by giving the enterprise greater control. In a keynote address to be given at SYS-CON's 4th International Cloud Computing Conference & Expo, Richard Sarwal (pictured), SVP of Development for Oracle Enterprise Manager, will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.

The keynote will be titled: "Cloud Computing: Separating Hype from Reality."

About the Speaker:
Richard Sarwal is SVP of Development for Oracle Enterprise Manager. He brings more than 18 years of industry experience with a proven track record of database and systems management skills covering the critical areas of scalability, availability and performance, to his role as Senior Vice President of Product Development for Oracle Corporation. Sarwal is responsible for the development of all aspects of Enterprise Systems Management covering all products—OS, Database, Middleware, Applications - including Provisioning, Patching, Configuration Management, Performance and Application Service Level Management. Prior to joining Oracle in 1989, he began his career as a programmer, DBA and systems engineer.

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4th International Cloud Computing Conference & Expo
At the 4th International Cloud Computing Conference & Expo, November 2-4, 2009, being held in the Santa Clara Convention Center, Santa Clara, CA, more than 1,500 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications. Now held three times a year - in New York, Prague, and Santa Clara - the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event, devoted to every aspect of delivering massively scalable enterprise IT as a service. The event is co-located with our 7th International Virtualization Conference & Expo.

More Than 100 Cloud Sessions by a Rock Star Faculty
4th International Cloud Computing Conference & Expo in November will offer 100+ technical breakout sessions, 120 speakers from 80+ leading companies, three top major industry keynotes, two Power Panels, SYS-CON.TV interviews with industry luminaries, product launches and other special events plus a 2-Day Expo Floor - there's no event with a technical program as wide and deep. If you're already a Cloud player - or would like to be - this is the one event to attend this year.

"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing" is the conference theme and our organizing principle is that through our intensive three-day schedule of keynotes, and general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

More Than 120 Companies Exhibited or Sponsored SYS-CON's 2008-2009 Events
Cloud Computing Conference & Expo 2008 - 20009 events were sponsored by more than 100 leading global cloud computing technology providers, including: 3PAR, 3Tera, Active Endpoints, Adobe, APC, Appcelerator, AppSense, Apptricity, AppZero, Aria Systems, Astaro, Bizwhazee, CA, Ceedo, Certeon, Composite Software, Cordys, Corporate Technologies, Curl, Cycle Computing, DataDirect, Denodo, DreamFace, EazyBusiness, EMC, ExactTarget, Farata Systems, Freedom OSS, Fujitsu, Good Data, Green Hills Software, Grid Dynamics, IBM, ICEsoft, iLOG, Install Free, Intel, Isomorphic, iTKO Lisa, J9 Technologies, jBoss, JnetDirect, Kaazing, Keynote Systems, Krugle, Layer 7 Technologies, Lightstreamer, LynuxWorks, M/Gateway Developments, Managed Methods, Maxworks, MeetTheBoss, Metron-Athene, Microsoft, MindSHIFT, Moderro, Mosso, MQSoftware, Nastel, Neotys, Netmagic, Nexaweb, OASIS, OpenSpan, OPNET, OpSource, Oracle, ParaScale, Platespin, Platform Computing, Qooxdoo, Quantum XML, Rackspace, Red Hat, Reflex Security, RightScale, RoundArch, RTI Real-Time Innovations, Sensedia, Skytap, Software AG, Splunk, Stoneware, Sun Microsystems, Super Micro Computer, Sybase, Symantec, Tap In Systems, Tranxition, TripWire, Virtera, Visual WebGui, VMware, Web Age Solutions, WSO2, Xsigo Systems, Zeus Technology.

Platinum Sponsorships Sold-Out! - 100 Sponsors and Exhibitors Expected at the Santa Clara Convention Center
4th International Cloud Computing Conference & Expo, colocated with 7th International Virtualization Conference & Expo 2009, which will take place November 2-4, 2009, at the Santa Clara Convention Center in Silicon Valley offers a number of sponsorship and exhibitor packages.

All platinum sponsorships were sold out by June 2009 and other sponsorship opportunities are expected to be sold out before the event date, and currently offered at a first-come first-served basis.

For sponsorship and exhibit opportunities please contact Cloud Computing Expo sales department at 201 802-3021 (events at sys-con.com).

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