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Ensim and BroadSoft to Deliver Complete Unified Communications Solution Integrated With Microsoft Applications for Telecommunications Service Providers

Companies to Demo First Customer Implementation at the Microsoft Worldwide Partner Conference 2009

NEW ORLEANS, LA -- (Marketwire) -- 07/13/09 -- WPC09, Booth # 327 -- Ensim Corporation, the leading provider of change management, user provisioning and access control software, together with BroadSoft®, today announced a collaborative demonstration of a new unified communications (UC) solution based on Ensim Unify, the leading provisioning platform for automating the creation, activation and configuration of hosted IP, SaaS and application services. The new solution, which has been successfully deployed by Outsourcery Limited (formerly Genesis Communications Limited), a U.K.-based provider of UC and hosted IT solutions, will be demonstrated at the Microsoft Worldwide Partner Conference 2009 in New Orleans.

Based on Ensim's latest release of Ensim Unify Service Provider Edition, 4.7.0, the production-ready system features support for BroadSoft's BroadWorks® VoIP application platform, the Microsoft Solution for Hosted Messaging and Collaboration (HMC) 4.5, Microsoft Exchange Server 2007 and Microsoft Office Communications Server 2007 R2 to provide a robust solution for service providers looking to deliver a complete "Unified Communications Solution as a service" offering to small and medium-sized enterprises.

"Creating a comprehensive hosted UC solution presents a unique set of challenges due to the complexity of integrating multiple applications from multiple vendors in a unified and turnkey manner," said David J. Wippich, president and CEO of Ensim Corporation. "Ensim Unify enables service providers to quickly, easily and inexpensively launch and manage a hosted UC offering that combines state-of-the-art, self-management capabilities with unrivaled flexibility."

"This combined effort provides Outsourcery with the ability to revolutionize the way start-ups and SMBs consume and pay for all their communications and IT needs," said Piers Linney, director of Outsourcery. "By offering a complete hosted UC solution on a per user, per month basis, SMBs gain access to enterprise-level solutions without the need for expensive hardware or onerous maintenance contracts."

The companies will host a demonstration of the UC solution during the Microsoft Worldwide Partner Conference, July 13-16. The demo includes the following features:

--  Ensim Unify BroadWorks Manager -- gives service providers enhanced
    capabilities to automate provisioning and integrate with their existing
    Operational Support System (OSS) to rapidly introduce, deliver, and manage
    VoIP services.
--  Ensim Unify Exchange Manager -- allows service providers and resellers
    to flexibly combine Exchange Server 2007 functions into a full range of
    custom service plans.
--  Ensim Unify OCS (R2) Manager -- a complete, role-based access
    management solution that can be deployed just for Office Communications
    Server 2007 R2 or across the entire unified communications infrastructure;
    enables self-service for management of features like group chat lists.
--  Complete UC functionality -- integrated business telephony, video
    telephony, collaboration, call centers, mobile/wireless integration, and
    CEPBP/enterprise application integration for key business tools like CRM
    and ERP.
    

"The global unified communications market is growing to be a $6 billion market opportunity for service providers," said John Zanni, general manager of Worldwide Software Plus Services in the communications sector at Microsoft Corp. "The ability for industry partners such as Ensim to provide a complete UC solution offers a real-time experience for end users by integrating telephony and desktop applications without carrying costs of IT equipment and support."

"Unified Communications is incredibly powerful, but often its cost and complexity has made it accessible only to large enterprises," said David Bukovsky, vice president of products, BroadSoft®. "This has been a major impetus behind the growing demand for 'UC as a Service' -- UC provided 'in the cloud' by service providers. This collaborative solution not only gives service providers the capability to fulfill a market demand, but it does so in a way that allows them to rapidly and cost effectively scale and grow their business."

Availability

Ensim Unify Service Provider Edition is available immediately. For more information, visit Booth # 327 or call Ensim at 1-888-248-4003 (1-408-496-3700 from outside the U.S.).

About Ensim Corporation

Founded in 1998, Ensim Corporation is the leading provider of user provisioning and access management software. Ensim products are used by service providers and enterprises worldwide to accelerate and enable deployment of integrated solutions, simplify and automate secure management of complex environments, and increase user and IT productivity. Ensim is Microsoft Gold Certified. Customers include Outsourcery, KDDI, Telecom Austria, Belgacom, NTT, Telia Sonera, Tata Communications, and NaviSite. For more information, visit www.ensim.com or contact Ensim at 1-877-693-6746 or 1-408-496-3700 outside the United States.

About BroadSoft

BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. After the 2008 acquisitions of Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the undisputed market leader of VoIP application servers. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to nine of the top 10 and 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefónica de España, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

About Outsourcery

Outsourcery Limited rebranded from Genesis Communications Limited in July 2009. The company is the UK's leading provider of mobile-centric unified communications and hosted IT solutions to SMBs, having acquired an HMC platform in 2007 and a Dynamics CRM business (Increase Limited) in early 2009. With an investment of $15 million in our own data centers and hosting infrastructure, Outsourcery is now the UK's #1 independent provider of business mobile solutions for SMBs and the UK's #1 provider of hosted Microsoft Dynamics CRM 4.0. Outsourcery has an annual turnover of circa $90 million and manages 25,000 SMB customers and over 100,000 business users. The company employs over 250 staff in four UK offices. Outsourcery was selected as Microsoft's launch partner for Microsoft Communication Services at their Worldwide Partner Conference 2009 in New Orleans.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. Ensim and the Ensim logo are registered trademarks of Ensim. All trademarks or registered trademarks contained herein are the property of their respective owners.

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Ensim PR Contacts:
Bree Clidence or Jordan Devita
SVM Public Relations
760-754-7025 or 401-490-9700
Email Contact or Email Contact

BroadSoft PR Contact:
Kristin Martell
Director of Corporate Communications, BroadSoft
240-364-5147
Email Contact

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