Welcome!

@CloudExpo Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Aruna Ravichandran

Related Topics: @CloudExpo

@CloudExpo: Article

The Cloud Its Benefits and Its Threats

An Eli Lilly Cloud Success Story

I am very intrigued by the following quote from Dave Powers at Eli Lilly, the pharmaceutical giant and makers of Prozac®, Cymbalta®, Cialis® and dozens of other medicines. Their IT challenge was daunting - purchase 64 compute nodes and storage, assemble, and perform their critical testing. The choices were a large capital expense layout with high-cost management or look to a new method to conquer the task. Lilly turned to Cloud Computing and specifically Amazon's EC2 (Elastic Compute Cloud). Their  comment below is the epitome of Cloud Computing. Lilly's project is fairly typical of geo-science and manufacturing companies that use a sort of ‘modeling' or simulation approach to discovery, forecasting, and product improvement/ testing.

"Lilly has demonstrated the viability of cloud computing in pharmaceutical R&D, according to Dave Powers, the firm's associate information consultant for discovery IT. "We were recently able to launch a 64-machine cluster computer working on bioinformatics sequence information, complete the work, and shut it down in 20 minutes," he says, describing a project the firm executed using Amazon's Elastic Compute Cloud (EC2) service. "It cost $6.40. To do that internally-to go from nothing to getting a 64-machine cluster installed and qualified-is a 12-week process."

(Original article - http://pubs.acs.org/cen/coverstory/87/8721cover.html)

To me, this is the true beauty of Cloud Computing.

 5 years ago, I remember a similar discussion about temporary processing projects and implications with an oil and gas executive. He mentioned that the key to their exploration efforts was gathering a bunch of data with ground penetrating machinery. Their machines would "thump" the ground from multiple triangulated locations and gather the reflections from the geologic formations underground. The better the reflections, the more thorough the data but it also meant a few dozen to a few hundred TBs of raw data.  The challenge was to process the data as fast as possible such that their team of geologists could find the anomalies and make a decision on the size, location, and viability of extraction of the natural resources they wanted.

The answer 5 years ago for that oil and gas project manager was "renting" a High Performance Computing solution from a notable vendor versus the capital investment to do it themselves.  The oil and gas company would have the vendor build the physical 32 or 64 node cluster with storage, deliver the mass of machinery to the oil and gas company site, get the cluster ‘ready',  and then run their data jobs. The company would manipulate the data as required for 2 to 4 weeks depending on how many ‘runs' they could get processed. In their case, fast was never fast enough.  As a "rental", it was expensive but it was better to "rent" than "own" - the lesser of two evils. After use, the hardware vendor (with their own capital invested) would typically look for another company to coordinate another rental.  While some oil and gas companies could justify the investment in large clusters, the processing power and expense was equivalent to chasing something you could never catch. To be more effective over the long term, the oil and gas companies continue to use more sophisticated ground penetrating equipment which gathers more and more data to process. Owning the processing equipment is near insanity from a financial and processing point of view.

Fast-forward 5 years to Eli Lilly. They have discovered Cloud Computing and its benefits. A seamless method to process and extract the information they need. Surely, other industries will gravitate to the Cloud for their modeling and simulation.

That's the good stuff. What does the Cloud mean to the hardware vendors? If you were a financial analyst tracking a hardware company, what questions do you ask of them?

Q. "Cloud Computing has some great customer benefits but from a hardware point of view, it might mean selling less hardware;  assuming you aren't the cloud vendors hardware of choice, what do you do?"

Possible A. "We are developing newer products that unify compute and storage for more efficient, denser solutions that can serve multiple markets - the end customer that still needs in house control of their transactional business and Cloud vendors that need a massive amount of storage.

While that potential answer is OK, the trend to the Cloud will accelerate. What does it mean to hardware companies that base much of the business on testing, modeling and simulation. A notable vendor once claimed (privately to me) that 50% of their entry level storage products were sold into Enterprise accounts primarily for modeling, simulation, and scaling. That fact seems counter-intuitive to their sales and marketing efforts which geared their high-end products to the Enterprise and their low-end products towards their channel and first-time buyers of that technology.

Assuming customers now have a choice to model their business using a 64 machine cluster for $6.40 in 20 minutes time without the capital expense, the threat is real for hardware manufacturers. The capital investment that larger companies make to model their enterprise will take a chunk out of established revenues of the hardware manufacturers over time by the Cloud. Today that chunk might be small, maybe not. Hardware manufacturers have all faced changes in the market and the good companies know these trends and innovate. The Cloud is the newest challenge and might pose a tougher threat. The Cloud is the first time that end customers have an option of not buying hardware the traditional way and tackling dynamic workloads almost instantly.

The Eli Lilly example solution is a great Cloud example... Imagine an IT meeting with the CIO in a large conference room in Indianapolis, Indiana. The IT department beaming from ear-to-ear with the news that they modeled their new drug in record time with a huge reduction in costs. The CIO impressed with the achievement says, "That is tremendous. What else can the Cloud do for us?"

And thus the Cloud trend accelerates..

More Stories By Rich Bruklis

A 20 year veteran of the storage industry, Rich has been a business leader in product marketing. He has seen the industry change from backup on 5.25" floppies to 10,000 cartridge tape libraries with every tape "standard" in between. Rich has supported 5.25" 30MB hard drives and launched disk arrays with hundreds of drives. Most recently, Rich has focused on business continuity and disaster recovery.

While the hardware industry continues to experience BBFC (Bigger, Better, Faster, Cheaper), there is a cloud on the horizon that is about to disrupt that trend. Cloud Computing will fundamentally change the IT world much like the network changed client-server computing.

@CloudExpo Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.