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IBM Strengthens BI Strategy

Unveils new Smart Analytics System, sets future for cloud-based services

IBM's latest offering Smart Analytics System is set to offer business intelligence reporting, analysis, dashboards, and scorecards, data mining, cubing services, text analytics, data warehouse management, storage and server platform. . IBM's new focus on business analytics will help clients cut costs and reduce risk while increasing customer loyalty.

This new system can also be used by clients or cloud service providers to offer analytics to private or public cloud services.

This launch of Smart Analytics System, even in time of global recession, is based on the need to invest in business analytics to gain a competitive advantage over competitors. In coming months, IBM will further extend its BI strategy with a series of cloud-based services.

IBM has been placing a big emphasis on BI in recent years, spending billions to acquire Cognos and recently, creating a BI services arm staffed by around 4,000 consultants. IBM has also acquired SPSS in analytics push SPSS is IBM's 27th acquisition in the analytics space. Overall, the company has invested $10 billion in acquisitions to improve its analytics and data capabilities.

The system is designed to complement and enhance IBM’s existing business analytics service. The system will also have optional business intelligence and data mining software. The IBM Business Analytics System will be available Sept. 29.

IBM claims that the new Smart Analytics System will be offering software, systems and storage capabilities to clients. It is designed to gather and analyze data from a variety of sources, including video, e-mail, Web sites and podcasts. The system includes analysis, dashboards, and scorecards, data mining, cubing services, text analytics, data warehouse management, storage and server platform.

“You’re seeing IBM reinvent itself,” said Eric Yau, VP of business intelligence and performance management at IBM. “Analytics is a critical theme for us going forward. Electronic health records, smart grids and risk management are all areas where deeper analytics can have a significant impact on our customers and their businesses going forward, so the Information Agenda strategy has been critical.”

Ambuj Goyal, general manager for information management at IBM, said: “Our clients are operating in a competitive environment. In addition to acting fast, they have to be right. With the Smart Analytics System, we are helping clients take advantage of analytics faster, more efficiently and at a lower cost, helping them achieve better business results and accelerate their return on investment.”

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