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Cloud Computing Opinion: Cloud-Washing at Salesforce.com

They already had the cloud creds, but by trying so hard it makes them look ridiculous

As a general rule, I am happy to count Salesforce.com as a cloud computing company.  They really made the SaaS market what it is today, and their Force.com platform-as-a-service was a great innovation.  They are not an infrastructure cloud provider like Amazon, Rackspace or others, but okay – they’re a cloud company.

However, when I see their current marketing and branding it makes me want to take a shower.  Instead of Salesforce, Successforce, and Force.com, they now market Sales Cloud, Service Cloud, and Custom Cloud.  They already had the cloud creds, but by trying so hard it makes them look ridiculous.  I wonder if this rebranding is hurting or helping their sales numbers…

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More Stories By John Treadway

John Treadway is a Vice President at Cloud Technology Partners and has over 20 years of experience delivering technology and business solutions to domestic and global enterprises across multiple industries and sectors. As a senior enterprise technology and services executive, he has a successful track record of leading strategic cloud computing and data center initiatives. John is responsible for technology IP at Cloud Technology Partners, and is actively involved with client projects and strategic alliances. John is also an active blogger in the cloud computing space and authors the CloudBzz blog. Sites/Blogs CloudBzz

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