|By Jeremy Chone||
|September 17, 2009 08:15 PM EDT||
Mysterious, comforting, scary, and attractive are all possible adjectives to describe a cloud. Interestingly enough, this is true of all kinds of clouds, from the meteorological to the computing. During the last few years, we have a seen a proliferation of clouds forming from every corner of the Internet. Nowadays, it is very rare to see any Internet technology presentation without at least a few clouds.
So is cloud computing simply vaporware, or something tangible?
While the name might be “buzzy”, cloud computing is in fact a real phenomenon and does create great technological and business value. In fact, cloud computing is another step in the evolution of computing abstraction. First, hardware got abstracted with operating systems, then the user interface with the browser, and now, with cloud computing, the network is abstracted. Simply put, cloud computing allows one to build network applications without having to worry about the network.
So far, so good; but what is the catch?
As occurs often in software, the catch pertains to the openness of the technology and how locked in a user might become. Even the most open technologies have some degree of “lock-in.” The challenge is to mitigate the value of the service with the risk associated with being locked-in with a single provider.
There are only two important questions to consider, when assessing the lock-in of any software solution. How easy is it to get in? And how costly is it to get out?
You will receive much help from vendors to answer the first question, but you might find yourself on your own for the second one.
The challenge of cloud computing is that there are not yet any standards, and therefore, no vendor can claim to be “Cloud-4-Enterprise compliant.” However, the good news is that most vendors try to appear as familiar as possible and to reduce the learning curve as much as possible.
The degree of lock-in also depends upon the type of cloud used. Below are the three main types of clouds, with their respective benefits and risks:
From the bottom up:
1) Infrastructure Cloud
The infrastructure cloud virtualizes the hardware and network parts of the system. This includes the server hardware, operating systems, network, and storage. Amazon has opportunistically and successfully established itself as the leader of this market.
In this scenario, the lock-in factor is rather low, since application developers still maintain full control of the technologies they utilize and can replicate it on any system. Moving out of an infrastructure cloud will incur an administration cost, but should not significantly impact the application code.
The downside of this approach is that, while it tremendously reduces the system management cost, this option still require some system management. For example, an application must be architected to scale multiple instances, and these instances must also be managed.
2) Platform Cloud
Platform clouds, such as the Google App Engine and Force.com, take the next step in abstraction and offer a complete virtualization of the application platform. Developers must only worry about the code of the application, and the cloud will complete the rest of the task.
The great advantage of this approach is that it reduces, almost to zero, any system administration, and the application can scale seamlessly across multiple instances, without requiring any management or special handling.
However, the seamless scalability has a price. To provide virtually infinite scalability, the platform cloud often restricts the environment in which the application can be written. For example, Force.com possesses its own Java-like language and custom MVC model. Though this is very powerful and complete, once an application is coded in Force.com, it must remain on Force.com forever. The Google App Engine is a more standard approach, as it does support Java. As of today, however, the data access layer supports only JDO and not the more commonly used SQL interface. This allows the Google App Engine to scale very effectively the data layer of the application. However, developers must rewrite their data-object layers with a less common interface (although JDO is still a standard and can be ported out of Google App Engine).
3) Application Cloud
The application cloud provides a hosted environment for third party applications to embed themselves within the service applications. For example, the application cloud allows the developer to extend Google apps or Salesforce.com functionalities.
Application clouds tend to be combined with platform clouds to enable deeper integration into the application. For example, while Saleforce.com does allow foreign application integration, it exposes many more integration points to applications hosted by Force.com. Consequently, to fully embed an application within Salesforce.com, employing Force.com might be the right decision. An option to mitigate risk is to develop only the integration points in the cloud specific platform and to keep the rest of the application as portable as possible.
Despite the high degree of vendor lock-in, the application cloud provides unparallel value because it allows third-party applications to fully leverage the service applications ecosystem.
Thus, as we can see, each type of cloud features both pros and cons. The good news is that as cloud computing becomes more popular, standards will emerge, and application portability will become a reality. For now, however, the most important thing is to be aware of the associated risks and to plan in accordance. In some cases, the benefits might surpass the risks, and in some other instances, the risks might not be worthwhile. In any case, do not believe the marketing slides and make your own experiments to truly assess the value and risk of each option.
Source: Don't Get Stuck in a Cloud - Bits and Buzz
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 06:00 PM EDT Reads: 1,442
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 29, 2016 06:00 PM EDT Reads: 1,721
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 29, 2016 04:45 PM EDT Reads: 1,308
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 04:00 PM EDT Reads: 2,648
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 29, 2016 04:00 PM EDT Reads: 2,052
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 29, 2016 02:00 PM EDT Reads: 2,966
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 29, 2016 02:00 PM EDT Reads: 2,033
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 01:00 PM EDT Reads: 1,980
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 29, 2016 12:45 PM EDT Reads: 1,683
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
May. 29, 2016 11:30 AM EDT Reads: 1,451
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 29, 2016 11:15 AM EDT Reads: 629
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
May. 29, 2016 11:00 AM EDT Reads: 1,439
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 29, 2016 11:00 AM EDT Reads: 730
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 29, 2016 10:30 AM EDT Reads: 1,288
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 29, 2016 10:00 AM EDT Reads: 2,543
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 29, 2016 09:45 AM EDT Reads: 2,041
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 29, 2016 09:30 AM EDT Reads: 2,311
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 29, 2016 09:15 AM EDT Reads: 747
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 29, 2016 08:15 AM EDT Reads: 2,763
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 29, 2016 07:00 AM EDT Reads: 2,310