Welcome!

@CloudExpo Authors: Jason Bloomberg, Liz McMillan, Yeshim Deniz, Elizabeth White, Carmen Gonzalez

Related Topics: @CloudExpo, Java IoT, Microservices Expo, PowerBuilder, Containers Expo Blog, Cloud Security, Government Cloud

@CloudExpo: Article

Seeding the Cloud: The Future of Data Management

Dramatically improving the agility, flexibility, performance and efficiency of data centers ultimately leads to business success

PowerBuilder Session at Cloud Expo

Doing more with less is a familiar refrain for IT professionals, and today's challenging business environment has only increased the pressure on managers to achieve efficiencies, maximize performance and improve responsiveness of the data center. More and more frequently, IT is turning to virtualization to accomplish its mission-critical goals.

The hot new trend in cloud computing is a natural extension of this drive toward virtualization. In the case of the public cloud, IT can add processing power and infrastructure as needed, and in the case of the private cloud, IT can improve the utilization of existing infrastructure. In other words, cloud computing platforms offer IT the opportunity to increase efficiencies and become more agile, transforming the data center into an environment that delivers greater benefits to end-users.

This tremendous potential of cloud computing can be seen by examining how organizations currently manage, analyze and mobilize data. Cloud has given IT organizations the opportunity to fundamentally shift the way data is created, processed and shared.

In order to take advantage of cloud computing for data management, IT must familiarize itself with the latest issues and trends. This requires a greater understanding of each of the three prominent cloud models - private, public and hybrid - along with proper evaluation of the criteria around a cloud strategy.

Cloud Gazing: Three Prominent Models
Much like those ubiquitous, puffy white masses of water vapor in our stratosphere, each of the prominent cloud computing models has its own unique qualities and benefits. The type of cloud strategy an organization chooses will depend on the specific issues they are addressing.

For IT organizations operating a virtual data center environment, private or internal cloud may offer important advantages. An internal cloud is an effective way to boost productivity while providing users a certain level of self-sufficiency. Such a cloud deployment also mitigates the need to purchase new systems. Through virtualization and cloud infrastructure, users can self-provision a virtual machine on the cloud environment, which can easily be expanded or contracted as a given project reaches fruition. By first developing tools to handle life cycle management of virtual machines, a user can request a virtual machine using a menu to specify resource requirements (CPUs, memory, storage), operating system details, lease period and other miscellaneous configuration information.

An internal cloud can provide critical efficiencies by avoiding data center expansion, faster provisioning of server capacity, faster upgrades of memory, CPU and storage, improved reliability, and business continuity/disaster recovery improvements. Case in point, a major financial services provider recently turned their compute backbone into an internal cloud with a focus on providing a platform to host virtual desktops. The company found that it is easier to share infrastructure with the computational jobs which run after the local trading day ends so there is a nice segregation of "jobs" in the local data center. Additionally, this solution has proven to deliver faster ROI.

Intense interest in public or external cloud strategies is being fueled by the potential for improved efficiencies, flexible and dynamic environments, on-demand infrastructure and smaller maintenance requirements. External cloud services offer the potential for improved business agility, better scalability and versatility. An example of this can be found with one of the world's leading electronic stock exchanges, who turned to an external cloud provider in order to enable brokerage firms to show customers and regulators that best-execution requirements were met for a given trade. An application was written to upload data for every stock in files representing ten-minute increments of trading data based on data from the major exchanges. This allows an accurate reconstruction of the trade environment without having to build out an internal storage infrastructure strictly for emulation (or testing) purposes. A further benefit of this cloud deployment has been the flexibility of pay-as-you-go pricing.

In today's challenging economy, with IT increasingly finding itself strapped for resources, external cloud services are proving to be an effective means for lowering upfront costs and reducing the workload on overburdened IT staff.

Experts agree that the hybrid cloud environment, a mix of in-house and outsourced computing and networking resources, will be a leading choice for enterprises in the near term. The hybrid model offers the greatest flexibility when dealing with the dynamic data requirements of most businesses today.

Regardless of the model, cloud computing is proving to be highly attractive because of its dynamic infrastructure, ability to support any application and operating system, accessibility via Internet protocols, automatic scalability and the fact that no software or hardware installation is required on site. Additional benefits for end-users include the:

  • ability to shift resources from undifferentiated heavy lifting to differentiated value creation,
  • abstraction from infrastructure,
  • "pay for what you use" approach and
  • adaptability to resource requirements

As a result, cloud computing is fast becoming an important tool in the IT arsenal.

Cloud Potential: Classes of Applications Deserving of Deployment
At present, cloud isn't for everyone. In those cases where the most stringent privacy and security policies are in place, a public cloud offering may not meet the regulations needed by IT. Conversely, applications that readily lend themselves to cloud are ones in which the user interface is easily presented in a Web browser and where time sensitivity isn't an issue, such as sales force automation or customer relationship management.

Some classes of applications in use today that might not appear to be obvious cloud candidates will in fact be deployed to the cloud in the near future. Increasingly, we are seeing more functions of data management and data analytics being moved to cloud environments with great success.

One such class of applications is database management systems. For organizations with large databases and high transaction volumes, cloud enables a measure of strategic agility that can meet today's enterprise needs. Sybase Adaptive Server Enterprise (ASE) is a prime example of a mission-critical data management system that allows IT to get a handle on exploding information demands. This application provides access and control over data, transforming information into a vital, accessible and decisive mission asset made all the more effective when utilized in cloud.

As organizations employ larger data warehouses for purposes ranging from standard reporting to strategic business analytics, complex event processing and deep-dive data mining, the need for performance will continue to outpace the capabilities of traditional relational databases. Cloud computing offers IT a powerful means for meeting the performance and scalability requirements of the enterprise data warehouse. With large-scale systems continuing to expand, alternate approaches to support standard reporting, analysis, and power-user ad hoc queries will become increasingly established as the platforms of choice for very large database systems.

As with other cloud environments, analytics in the cloud benefit end-users by offering a pay-as-you-go model and adaptable resource requirements that free up IT from the need to purchase additional hardware and going through the extensive procurement process.

In order to satisfy the rapidly expanding need for analytical performance, Sybase offers a solution well suited to exploit the benefits of cloud. Sybase IQ takes an alternate database approach, storing data oriented by columns instead of rows.  This approach has proven superior in sustaining the performance and rapid growth requirements of analytical applications and, when combined with cloud computing, offers significant advantages. The column-oriented methodology provides a combination of architectural simplicity and the ability to configure data in a way that can reduce the physical amount of data that must be accessed. Reducing the storage footprint while optimizing column access will reduce data access latency and improve use of network bandwidth, thereby contributing to a scalable environment that continues to provide consistently high performance as data volumes, number of users and number of queries increase.

With a growing trend toward mobility in the workforce, IT faces increased demand for access to mobilized applications. Managing data and exchange technologies can place significant demands on IT, necessitating regular onsite maintenance of mobile devices. Cloud offers IT the scalability, flexibility, performance and responsiveness needed to deploy and manage mobile applications. For example, Sybase SQL Anywhere provides data management and data exchange technologies that enable the rapid development and deployment of database-powered applications. Design and management tools within SQL Anywhere enable IT to implement and deploy mobile applications, while also easily providing support.

For one major telecommunications provider, cloud computing is key in offering Web-interfaced applications hosted and deployed in a managed service (SaaS) model. This company leverages Sybase's Afaria solution, which provides comprehensive management and security capabilities to ensure that mobile data and devices are up-to-date, reliable and secure.  The provisioning and scalability advantages of cloud make it possible for the company to offer an integrated suite of managed mobility applications for their customers that can be contracted individually or in combination. Afaria enables the company to offer its hosted applications, and assist customers in managing the deployment, expenses and ongoing support to a global mobile workforce without technical complexity and security risks.

Cloud computing can enable IT to more effectively handle the wide ranging database requirements of mobile workers, while minimizing the impact on end-users, thus allowing them to focus on the work at hand rather than getting bogged down with the technology.

Multi-tenancy Requirements
There are numerous considerations IT should take into account when pursing a data center cloud strategy. These range from security and compliance requirements to the need for a rich user interface, effective management and control, and the need to establish standards, provide support and improve performance.

In the case of multi-tenant applications, IT must consider the separation of data from a security, privacy, and compliance perspective. Data that is bound by strict privacy regulations, such as medical information covered by the Health Insurance Portability and Accountability Act (HIPAA), will require that tenants log in, after which they are then routed directly to their own secure database server.  In this way, data remains separate and secure, and in compliance with government privacy mandates.

Another factor IT must consider is the implication of application performance on end users. If one tenant is running a large, complex report, overall performance on the database server can be slowed. IT must gauge the sensitivity of other users to such performance issues and factor this into decisions regarding external cloud providers as well as internal cloud initiatives

In terms of choosing cloud schema, IT can establish a single database on the server with separate schemas, allowing one tenant to employ a set of tables within the database while another tenant is able to utilize a different set of tables within that same database. In this scenario, the cost of provisioning is lower, but there is a trade-off in performance and data isolation. A second option is to employ shared schema where all tenants' data is contained in the same table. Each tenant has a column in the table, making this option more cost effective to provision, however application development becomes more complex.

Operational Considerations of Cloud
When hosting data in the cloud, IT must take various operational considerations into account. These considerations should include how backups will be performed and how often data will be backed up. Additional operational details, such as the existence of offsite storage and the robustness of disaster recovery protocols should be examined.

A further consideration IT should take into account as cloud computing gains wider acceptance is the ability for users to access the data center from both desktop and mobile environments. When considering mobile access, IT must evaluate technical considerations, such as how users will traverse an organization's firewall. Existing security requirements around data, and the ability to synchronize that data to mobile devices when appropriate, clearly add to the complexity of cloud deployment. Areas such as these should be top of mind for IT as they move forward.

The Sky Is the Limit With Cloud
As IT seeks to maximize the efficiency, performance and responsiveness of the data center, virtualization and cloud computing are providing important new tools to meet mission-critical goals. Cloud is opening the door for IT to get the most out of vital processing power and infrastructure.

The tremendous potential of cloud computing is fundamentally shifting the way data is created, processed and shared. Currently, the most prominent cloud models, private, public and hybrid, are transforming the data center into an environment that delivers significant benefits to end-users, in how they access and manage data.

As new strategies evolve and more classes of applications become viable in the cloud, IT has the opportunity to dramatically improve the agility, flexibility, performance and efficiency of data centers which, in turn, will ultimately lead to bottom-line organizational success.

More Stories By Irfan Khan

Irfan Khan is CTO of Sybase. He oversees all the technology offices in each of Sybase's business units. Together with architects residing within the technology offices, Khan ensures the customers' voice and needs of the market are reflected within the company's innovation and product development. In addition, he oversees Sybase technology evangelism efforts.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.