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The Profit Model for Cloud Computing

Steve Lesem to discuss how to create a viable, profitable cloud computing industry

The Cloud storage segment can provide a roadmap for how to create a viable, profitable cloud computing industry. Cloud storage has not so quietly gone from concept to tangible business with real revenue and margin opportunities. According to Steve Lesem, while many bet on Amazon, EMC, Google, Microsoft and Sun, it turns out they have their hands full with the entry of trusted service providers like IT hosting providers into this space.

The 4th International Cloud Computing Conference & Expo is co-located with the 7th International Virtualization Conference & Expo and will be taking place November 2-4, 2009 at the Santa Clara Convention Center, Santa Clara, CA.

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In this session, learn from the President and CEO of Mezeo Software why the concept of "trust" is so essential and why the IT service providers who have the trusting relationships with customers are destined to triumph in the end.

About the Speaker
Steve Lesem is President/CEO of Mezeo Software. Previously, He was Senior Vice President and Chief Marketing Officer of the managed hosting provider VeriCenter. He has also served in leadership positions at SafeNet, BMC Software and IBM. Steve holds a Bachelor of Science from the University of Texas at Austin. He is the primary author of the Cloud Storage Strategy Blog, which frequently sees posts picked up by publications in the IT services and Web hosting spaces.

4th International Cloud Computing Conference & Expo
At the 4th International Cloud Computing Conference & Expo, November 2-4, 2009, being held in the Santa Clara Convention Center, Santa Clara, CA, more than 1,500 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications. Now held three times a year - in New York, Prague, and Santa Clara - the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event, devoted to every aspect of delivering massively scalable enterprise IT as a service. The event is co-located with our 7th International Virtualization Conference & Expo.

More Than 100 Cloud Sessions by a Rock Star Faculty
4th International Cloud Computing Conference & Expo in November will offer 100+ technical breakout sessions, 120 speakers from 80+ leading companies, three top major industry keynotes, two Power Panels, SYS-CON.TV interviews with industry luminaries, product launches and other special events plus a 2-Day Expo Floor - there's no event with a technical program as wide and deep. If you're already a Cloud player - or would like to be - this is the one event to attend this year.

"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing" is the conference theme and our organizing principle is that through our intensive three-day schedule of keynotes, and general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

Introducing "SOA in the Cloud" and "RIAs in the Cloud"
4th International Cloud Computing Conference & Expo in November will introduce two new and dedicated tracks - "SOA in the Cloud" and "RIAs in the Cloud" - which will examine how service oriented architecture, AJAX, rich internet applications, enterprise mashups, social media and Web 2.0 find their new place in the Cloud.

Now is the time to take the Cloud seriously. And the Santa Clara Convention Center, at the 4th Cloud Computing Expo (Nov 2-4), is the perfect place to do it!

Sponsors and Exhibitors:
Early sponsors and exhibitors of the upcoming 4th International Cloud Computing Conference & Expo include:

Oracle (www.oracle.com / platinum sponsor)
Unisys
(www.unisys.com / platinum sponsor)
Yahoo!
(www.yahoo.com / platinum sponsor)
Adaptivity
(www.adaptivity.com / gold sponsor)
Bycast
(www.bycast.com / gold sponsor)
EMC
(www.emc.com / gold sponsor)
Intel
(www.intel.com / gold sponsor)
3Tera
(www.3tera.com / silver sponsor)
Akamai
(www.akamai.com / silver sponsor)
AppZero
(www.appzero.com / silver sponsor)
Rackspace Cloud
(www.rackspacecloud.com / silver sponsor)
CloudTest SOASTA
(www.soasta.com / silver sponsor)
Objectivity
(www.objectivity.com / silver sponsor)
Rhomobile
(www.rhomobile.com / silver sponsor)
Stoneware
(www.stone-ware.com / silver sponsor)
Sybase (www.sybase.com / silver sponsor)
ExactTarget
(www.exacttarget.com / bronze sponsor)
New Relic
(www.newrelic.com / bronze sponsor)
ParaScale
(www.parascale.com / bronze sponsor)
PerspecSys
(www.perspecsys.com /bronze sponsor)
The Planet
(www.theplanet.com /bronze sponsor)
RightScale
(www.rightscale.com / bronze sponsor)
Switch and Data
(www.switchanddata.com. / bronze sponsor)
Vizioncore
(www.vizioncore.com / bronze sponsor)
CloudSwitch
(www.cloudswitch.com / bronze sponsor)
Tranxition
(www.tranxition.com / bronze sponsor)
Altor Networks
(www.altornetworks.com / exhibitor)
Dasher
(www.dashertechnologies.com / exhibitor)
HP (www.hp.com / exhibitor)
Hubspan
(www.hubspan.com / exhibitor)
LSI (www.lsi.com / exhibitor)
M/Gateway (www.mgateway.com/ewd.htm / exhibitor)
Neustar
(www.neustar.biz / exhibitor)
OpSource (www.opsource.net / exhibitor)
Rhomobile (www.rhomobile.com / exhibitor)
Ulitzer
(www.ulitzer.com / sponsor)
Zetta (www.zetta.net / exhibitor)

Sponsorship Opportunities:
Sponsorship and exhibit opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, by phone 201 802 3021.

Register Today and Save!
Sponsor and/or Exhibit Today
View Full Conference Schedule

More Stories By Cloud News Desk

Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

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Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app security and encryption-related solutions. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University, and is an O'Reilly author.
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