“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ...| By Jim Liddle | Article Rating: |
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| October 17, 2009 05:00 AM EDT | Reads: |
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It’s often said that the Cloud will be a game changer and disruptive and that statement is put out there for the future but I believe we have already seen a huge example of this in the mobile telecommunications domain. We have seen in the last twelve months the beginning of a fundamental change in a users relationship with services because of the ability of real time delivery over mobile and fixed broadband. Apple single handedly changed the perception of, not only what dollar value a user would pay, but that they would actually pay at all. In the first 60 days Apple had 100 million downloads from their App Store. Just think about this…60 days, 100 million downloads ! At the end of September 2009 the app downloads had topped a staggering 2 billion - Phenomenal ! Even more phenomenal is they ripped up the script of the established model and implemented their own.
We have quickly seen other providers such as RIM, and Google quickly adopt the same model, with Nokia lagging behind and then news filtering out that they would launch an App Store at the Mobile World Conference in Barcelona and when they did, well lets just say that it was not exactly a success. Microsoft, late to the party as always, are also jumped on the bandwagon with the launch of their “My Phone” service . Samsung have also now launched their own Mobile Applications MarketPlace. This shift has hugely changed the whole model of the Telco market. Nokia, the 100 pound gorilla, is losing market share hand over fist as it struggles to get to grips with this new model. Motorola has lost $3.6 billion as they too struggle to get to grips with this new consumer model.
Yesterday Mobile Crunch ran an article outlining Nokia’s first quarterly loss in over a decade. Nokia made a loss of $834 million and their shares dropped by 6.02 per cent. Apple however, in just over one year, has become the eighth largest mobile phone vendor in the world (source: strategy analytics). This whilst only competing in the smartphone market and, at the time of the report, not selling into markets such as China. Overall during the past March quarter mobile phone sales fell 13% worldwide, the fastest rate of annual decline since record began, but in contrast sales rose 10% in the US, largely because of Apple. The top 5 handset vendors saw their market share fall from 83.5% to 78%, a decline that is predicted to continue as Android comes of age and Apple continues it’s dominance with low-end entry points into the consumer market.
The whole notion of how to sell to an individual has changed, it has become from the edge and back rather than the reverse i.e. it has proved that users are wiling to not only pay for real-time services and just-in-time applications, but will actually choose their handset provider based on the perceived value and breadth of those services. How many times have you read of a competitive phone review, “In some ways it is a better handset than the iPhone but it just cannot match the App Store for breadth of Applications”. Interestingly not everyone agrees. MobileCrunch also ran an article, “Not every Company needs an App Store“. I believe they miss the point. The rules have changed and the humble phone has changed to become a platform to deliver services aided by on-demand cloud applications and services. Apple’s advertising tells you “want to this, that or the other ? We have an app for that”. Well behind all those apps there are hundred if not thousands of individual developers supplying the “app for that”, and guess where the backend of many of these are hosted ? You’ve got it, on cloud services.
I agree that ideally we would be able to write against one platform for services delivered. Unfortunately the mobile phone OS market is very segmented with lots of players such as Symbian (Nokia), Microsoft, Google, iPhone etc. Having said that their are some initiatives to try and provide some abstraction to allow code / services written for one platform to run on others, such as PhoneGap, which supports iPhone, Android and Blackberry. Ultimately the Genie is out of the bottle and new mobile companies can see the carrot, that is new revenue and business models, which Apple has made reality. Ultimately the vendors will have no choice, with an Open Source OS model in Android squeezing them from one side, and Apple on the other, the landscape is being changed and the 100 pound gorilla is starting to look like an endangered species. Figures compiled by Gartner show that Apples Market share more than doubled in 2008, whilst Nokia’s Market share of the global smartphone Market fell from 47% in 2007 to 31% in 2008, and based on projections in the Gartner analysis, this would make Apple the leading global smartphone provider by 2011.
Syndicated from my original blog post on Cloudiquity
Read the original blog entry...
Published October 17, 2009 Reads 3,630
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Jim Liddle
Jim is CEO of Storage Made Easy. Jim is a regular blogger at SYS-CON.com, covering mobile, Grid, and Cloud Computing Topics.
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
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MetraTech Corp. is the leading provider of commerce, billing and compensation solutions enabling customers to monetize relationships with customers, partners, and suppliers. Its unique Agree...May. 18, 2013 04:00 PM EDT Reads: 1,256 |
By Liz McMillan Cloud computing is more than a buzz-phrase it’s a transformative IT paradigm shift. The emphasis in the cloud is on elasticity, scalability, agility and open. Not just open standards but open APIs and open source. The delivery of software is also going through a paradigm shift. Open source software was often a commoditization of a market leader; Unix to Linux or Oracle to MySQL what’s changing is that the iterative nature, user context and the motto of releasing early and often are driving real ...May. 18, 2013 03:15 PM EDT Reads: 1,326 |
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By Elizabeth White Storage and Archive offerings are now exploding on the market. From end-user mobile devices to company tactical level, the cloud has become a black hole for every kind of data. But what are the risks, and what are the real needs?
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In his session at the 12th International Cloud Expo, Jason Hoffman, CTO & Founder of Joyent, will examine the state of Big Data, taking a look at what we're doing now to discussing what's on the horizon, as co...May. 18, 2013 12:00 PM EDT Reads: 1,219 |
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SYS-CON Events announced today that MetraTech Corp., the leading provider of agreements-based billing™, commerce and compensation solutions, has been named “Bronze Sponsor” of SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
MetraTech Corp. is the leading provider of commerce, billing and compensation solutions enabling customers to monetize relationships with customers, partners, and suppliers. Its unique Agree...
Cloud computing is more than a buzz-phrase it’s a transformative IT paradigm shift. The emphasis in the cloud is on elasticity, scalability, agility and open. Not just open standards but open APIs and open source. The delivery of software is also going through a paradigm shift. Open source software was often a commoditization of a market leader; Unix to Linux or Oracle to MySQL what’s changing is that the iterative nature, user context and the motto of releasing early and often are driving real ...
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
Storage and Archive offerings are now exploding on the market. From end-user mobile devices to company tactical level, the cloud has become a black hole for every kind of data. But what are the risks, and what are the real needs?
In his session at the 12th International Cloud Expo, Alexandre Morel, Cloud Product Manager & Evangelist at OVH.com, will answer questions such as:
How to develop a strategy to use those offers as a base to develop mid and long-term value?
Should companies trust th...
Companies around the world are collecting massive amounts of data everyday that’s sitting around and not being utilized. Take for example the fact that companies collect demographic and location-based data via mobile devices all the time, but have to figure out how to monetize that data.
In his session at the 12th International Cloud Expo, Jason Hoffman, CTO & Founder of Joyent, will examine the state of Big Data, taking a look at what we're doing now to discussing what's on the horizon, as co...
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