Click here to close now.

Welcome!

Cloud Expo Authors: Yeshim Deniz, Plutora Blog, Carmen Gonzalez, Jayaram Krishnaswamy, ScriptRock Blog

Related Topics: SYS-CON MEDIA, Java, Microservices Journal, Virtualization, Oracle, Cloud Expo

SYS-CON MEDIA: Interview

An Exclusive Interview with Oracle, Cloud Expo 2010 Diamond Sponsor

There are compelling reasons for large and medium-sized enterprises to be interested in cloud computing, says Sarwal

Oracle Keynote at Cloud Expo

"We believe that cloud is an important trend that we will support. We have two objectives. The first is to ensure that cloud computing is fully enterprise grade, meaning high performance, scalability, reliability, availability, security and standards-based for portability and interoperability. Second, we will support both public and private cloud computing in order to give customers choice," says Richard Sarwal, SVP Product Development for Oracle Enterprise Manager - and upcoming Keynote Speaker at SYS-CON's 5th International Cloud Computing Expo - in this Exclusive Q&A with Cloud Computing Expo Conference Chair Jeremy Geelan.

Register Today and Save $550
!
Explore Sponsorship Opportunities !

Cloud Computing Journal: Oracle played a pioneering role in making Grid Computing relevant to enterprises - I'm thinking of Oracle Real Applications Clusters (RAC), Automatic Storage Management (ASM), and Storage Grid, products like that. How are your infrastructure offerings being extended to embrace the Cloud?

Richard Sarwal: Oracle pioneered Grid Computing more than five years ago with RAC, ASM and Enterprise Manager Grid Control. We continue to enhance and refine those products, and they are still differentiated in the market today. Over the last few years, we've greatly expanded our grid offerings with Application Grid in the middleware layer (WebLogic, Coherence, Tuxedo and JRockit), Oracle VM for server virtualization, and Exadata smart storage server. So today, we've got the full stack of grid products from storage and infrastructure up through databases and middleware, all managed in an integrated fashion by Oracle Enterprise Manager.


Oracle named exclusive Diamond Sponsor of Cloud Expo 2010 which will take place April 19-21, 2010 at the Jacob Javits Center in New York City

Grid Computing combines server virtualization and clustering across the stack to provide the dynamic, shared infrastructure that forms the basis of Cloud Computing. Cloud Computing shares many of the characteristics and technology requirements Grid Computing. Oracle's emphasis on Grid Computing capabilities such as dynamic resource provisioning, dynamic resource scheduling and highly automated management of clusters and virtual machines map directly to the requirements of Cloud Computing. Oracle's highly automated management of server clustering (RAC and WebLogic) and server virtualization provides the elastic scalability and fault tolerance required for enterprise class clouds. Policy-based automation enables management of virtualized resources, and metering resource consumption enables pay-per-use billing and chargeback. So our Grid Computing products provide the key building blocks for Cloud Computing.

Cloud Computing Journal: Are the chief advantages of Cloud Computing in your view most readily applicable to the large enterprise user, or to SMBs, or both?

Sarwal: There are compelling reasons for both large and medium-sized enterprises to be interested in cloud computing. For medium-sized companies, the top reason they are looking at cloud computing is that it's so much faster and cheaper to get started. Medium-sized companies may not have sophisticated IT departments nor the money to invest in upfront capital expenses, so using a public cloud provider may be very attractive.

For larger companies, using an external cloud vendor may enable small teams or departments to get a new application or a development/test environment running in minutes instead of months. The self-service aspect of public clouds means that small teams can avoid a long wait for IT departments to approve project requests, procure servers, find room for them in the data center, install software, configure software, etc.

Also, some applications have a limited lifespan of a few weeks or months, perhaps for a marketing campaign, event or special project. Pay-for-use and being able to return IT resources to the pool is perfect for these situations.

Some enterprises, especially larger ones with economies of scale, are implementing "private clouds" for their own exclusive use. Large enterprises are interested in building their own private cloud to get the agility, efficiency and quality of service advantages of cloud computing, while mitigating concerns about public clouds, such as security, compliance, performance, reliability, vendor lock-in and long-term costs.

Cloud Computing Journal: I know that you have partnered with Amazon Web Services (AWS) to offer various products and services: can you update us on those?

Sarwal: Yes, in September 2008 we announced that customers can license Oracle Database, Oracle Fusion Middleware and Oracle Enterprise Manager on Amazon's Elastic Compute Cloud (EC2). They can use their existing Oracle licenses on EC2 and move them between EC2 and their own data center if they wish. We also provided a number of Amazon Machine Images for Oracle products to help customers get up and running on EC2 in a matter of minutes. We've seen a lot of interest in this, particularly from developers who don't want to wait for IT to set up servers for development and testing.

Cloud Computing Journal: And will these offerings be extended to other Cloud platforms in the future?

Sarwal: Yes, we are working with several other cloud service provider partners right now, and will outline these in future announcements.

Cloud Computing Journal: So "Databases in the Cloud" are already a reality today - how about security, need enterprises have any concerns there?

Sarwal: Yes, security is often one of the top concerns and barriers to adoption. Actually, there are many different things that people mean when they say security in the cloud, including data privacy and protection, identity and access, compliance and eDiscovery, business continuity and disaster recovery.  Some people say cloud computing is already secure enough to be used by enterprises, and that some public clouds might even have better security practices than some companies have internally.

Oracle is committed to improving cloud security and lowering this barrier to adoption of cloud computing. Security has always been a key focus area for us, and we have been building some very innovative security solutions over the years, such as Oracle Database Vault and Transparent Data Encryption. While these features are great for some of our most security-conscious customers, they are much more important, actually essential, for running in public clouds. So, our products bring industry-leading security functionality, and this plays a big role in making the cloud environment secure for enterprises.

Cloud Computing Journal: And how about "middleware in the cloud" what's the story there?

Sarwal: Oracle Fusion Middleware is an important part of Oracle's total cloud offering. Middleware provides the necessary application infrastructure for developing, deploying and managing cloud-based applications. Oracle Fusion Middleware includes the industry-leading application server, SOA, BPM and integration and identity management technology, and others. In a cloud context, this middleware has to provide functions such as elastic, horizontal scalability; resource sharing with multi-tenancy; access and role management for self-service and billing and chargeback.

Oracle's application grid includes the WebLogic application server, Coherence In-Memory Data Grid, Tuxedo TP monitor and JRockit JVM.  WebLogic, Coherence and Tuxedo support clustering which enables resource sharing and scale-out, so Oracle application grid has what's needed for elastic cloud deployments.

Oracle SOA Suite provides shared services and integration, Oracle Identity Management provides user access and role management, and Oracle WebCenter provides the basis for a self-service portal. All of these are important for public and private cloud computing.

Just as for database, Oracle Fusion Middleware can run in public clouds like Amazon EC2, and Amazon Machine Images exist for rapid setup. And just like database, our middleware provides important building blocks for enterprises building private clouds as well as service providers building public clouds.

Cloud Computing Journal: Does Oracle's on-demand approach to cloud computing offer pay-per-use pricing?

Sarwal: Yes, Oracle offers a growing number of SaaS applications on a subscription basis, including Oracle CRM On Demand, Oracle Beehive On Demand (collaboration), and Oracle Argus On Demand (drug safety). In addition, other SaaS service providers can now purchase license and maintenance for components of the Oracle Platform for SaaS on monthly basis. These components include Oracle Database and options like Real Application Clusters, Oracle WebLogic and Oracle Application Server, and Oracle Enterprise Manager packs for database.

Cloud Computing Journal: Backing up for a moment and looking at the Big Picture, do you agree with those who contend that the Cloud in general is pushing up the operational excellence curve?

Sarwal: The growing popularity of public clouds is beginning to put pressure on enterprise IT departments to rethink longstanding data center practices in order to provide better service and flexibility at a lower cost. There is some concern in IT departments that end users may bypass their IT departments for the immediacy of deploying to a public cloud environment, thereby introducing unknown variables into the IT equation, especially in terms of security and compliance. That's why some IT departments are now looking at building private clouds as the means to becoming a better service provider to the lines of business.

If IT can provide rapid provisioning via self-service, pay-per-use chargeback, while also providing greater control over security, quality of service and compliance, and being lower cost over the long term, then these private clouds will have the advantages of public clouds while mitigating the disadvantages of public clouds.

Enterprises are looking to vendors like us to enable them to help transform their current infrastructure to make it more cloud-like, more agile, flexible and efficient. Providing customers with a ready-to-use private cloud solution is therefore a priority area for us. We want to provide customer a complete solution that enables them deliver cloud like services within their data center - including self-service provisioning, chargeback, policy based QoS management, etc.

Cloud Computing Journal: Oracle recently purchased Virtual Iron - was that based on a vision of a future where cloud computing dominates the enterprise IT scene?

Sarwal: Oracle is uniquely positioned to provide customers with integrated clustering, virtualization and management solutions for deploying a complete application stack either in a physical or a virtual environment, including clouds. Only Oracle combines the benefits of server clustering and server virtualization technologies to deliver a complete Grid Computing infrastructure.

Virtual Iron is a strategic addition to Oracle's virtualization portfolio. Our intent is to quickly and seamlessly combine that technology with Oracle VM to deliver a product that is unique in the industry both in breadth of functionality, and also depth of features specifically designed to make the full application stack easier to deploy, manage, and support in a virtual environment.

Virtual Iron helps us provide better management of both virtualized and clustered environments. Virtual Iron complements Oracle VM by providing dynamic resource management to optimize server capacity and power consumption. Customers will get faster application deployment, streamlined VM configuration, improved visibility and control across Oracle's enterprise software stack, and improved ability to meet service levels for virtual environments.

Cloud Computing Journal: What is Oracle's view of cloud computing and what is Oracle's cloud computing strategy?

Sarwal: We are still in the early days of cloud computing. Adoption will happen gradually, and many enterprises will eventually adopt a mix of public and private cloud computing, and some systems will remain on static, dedicated infrastructure as well. A large enterprise typically has thousands of applications. Some portion of those will move to a cloud, while others are fine as-is.

We believe that cloud is an important trend that we will support. We have two objectives. The first is to ensure that cloud computing is fully enterprise grade, meaning high performance, scalability, reliability, availability, security and standards-based for portability and interoperability. Second, we will support both public and private cloud computing in order to give customers choice.

To accomplish these objectives, we have a three pronged strategy. First, we offer customers a growing number of SaaS applications, so Oracle itself is a SaaS cloud provider. Second, we provide our enterprise grade software platform to other cloud providers to enable them to build, deploy and manage their cloud offerings. Third, we give customers the choice of deploying Oracle technologies in either private clouds or public clouds such as Amazon. One of our big areas of focus is to help enterprises build private clouds using the rich capabilities of the full Oracle stack.

Cloud Computing Journal: At a previous recent SYS-CON conference, Oracle has championed the notion of Rich Enterprise Applications; can REAs be deployed in the Cloud?

Sarwal: Yes, Rich Enterprise Applications, which are based on Oracle ADF Faces and Oracle WebCenter, can be deployed in the cloud. As a matter of fact, Oracle's REA microsite runs on Amazon EC2. So even Oracle, which runs a large private cloud internally, finds it useful to use a public cloud like EC2 at times.

Cloud Computing Journal: How about your own upcoming keynote at our Cloud Computing Conference & Expo at the Santa Clara Convention Center; what will you be looking to achieve, in terms of getting Oracle's "Cloud Vision" out there?

Sarwal: I'm going to be talking about "separating the hype from reality." Oracle has tried to be as pragmatic as possible about our public statements about - and R&D investment in - grid and cloud computing. We've seen in the past that imagination, vision and hype usually runs way ahead of what technology companies can actually deliver. I'm going to talk about how we see enterprises evolving toward a dynamic shared infrastructure, public and private clouds, and hybrid clouds. We do have a strategy and a vision for helping enterprises take advantage of cloud computing for better agility, efficiency and quality of service. But the question is, what can customers do today that will enable them be in a position to reap the benefits of cloud computing?

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
OklanP 10/22/09 06:01:00 AM EDT

The problem is that every tech company now wants to be associated with cloud computing, no matter if their products and services meet the basic criteria.

@CloudExpo Stories
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
ProfitBricks, the provider of painless cloud infrastructure for IaaS, today announced the release of a Node.js SDK written against its recently launched REST API. This new JavaScript based library provides coverage for all existing ProfitBricks REST API functions. With additional libraries set to release this month, ProfitBricks continues to prove its dedication to the DevOps community and commitment to making cloud migrations and cloud management painless. Node.js is an open source, cross-pl...
Many of the well-known examples of DevOps success we read in blogs on the Internet paint an idyllic picture of DevOps productivity. A team was facing a stodgy, slow-moving operations department, teams weren’t delivering software on time. Those teams moved to DevOps, became proactive about infrastructure and deployment automation, and an overnight transition to productivity ensues. People are promoted, projects are successful, and developers and system administrators dance hand-in-hand in a final...
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in t...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...