Click here to close now.

Welcome!

Cloud Expo Authors: Elizabeth White, David Sprott, Pat Romanski, Carmen Gonzalez, Glenn Rossman

Related Topics: Cloud Expo, Java, Linux, Eclipse, AJAX & REA, Apache

Cloud Expo: News Item

Amazon Web Services Database in the Cloud

A new web service that makes it easy to set up, operate, and scale relational databases in the cloud

Amazon Cloud Journal

Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today introduced Amazon Relational Database Service (Amazon RDS), a new web service that makes it easy to set up, operate, and scale relational databases in the cloud. Amazon RDS provides cost-efficient and resizable capacity while automating time-consuming database administration tasks, freeing users to focus on their application and their business. As with all Amazon Web Services, there are no up-front investments required, and you pay only for the resources you use. Also announced today, AWS has lowered prices and introduced a new family of High-Memory instances for Amazon EC2. To get started using Amazon RDS, and other Amazon Web Services, visit http://aws.amazon.com.

“For almost two years, many AWS customers have taken advantage of the simplicity, reliability, and seamless scalability that Amazon SimpleDB provides; however, many customers have told us that their applications require a relational database. That’s why we built Amazon RDS, which combines a familiar relational database with automated management and the instant scalability of the AWS cloud,” said Adam Selipsky, Vice President, Amazon Web Services.

Amazon RDS provides a fully featured MySQL database, so the code, applications, and tools that developers use today with their existing MySQL databases work seamlessly with Amazon RDS. The service automatically handles common database administration tasks such as setup and provisioning, patch management, and backup - storing the backups for a user-defined retention period. Customers also have the flexibility to scale the compute and storage resources associated with their database instance through a simple API call. Amazon RDS is easy to deploy and simple to manage.

“I found Amazon RDS to be a very efficient way to deploy MySQL, and a natural fit for cloud-based application deployment. The instance is up and running in minutes, and very sensible defaults are baked in. The APIs provide streamlined administration, with an ability to programmatically automate administration functions — which is a key feature in cloud-based applications,” said David Tompkins, Sr. Computer Scientist at Adobe Systems Advanced Technology Labs. “Most importantly, Amazon RDS provides pain-free scalability - which is typically one of the most time-consuming and expensive aspects of database deployment.”

"We started using Amazon RDS to store metadata for each and every publisher, advertiser and creative we serve through the system,” said Michael Lugassy, Founder and CEO of Kehalim, an advertising optimization and monetization platform. “After noticing a big performance improvement, we decided to use Amazon RDS to track all of our impression, clicks, and earning data as well. Results were amazing and freed us from the need to run our own MySQL instances. Amazon RDS allows us to focus on frontend features, rather than backend database complexity."

“Our customers have been clamoring for a MySQL option as part of the Heroku platform, so we were thrilled to learn about Amazon RDS,” said Morten Bagai, Director of Business Development at Heroku, a Ruby Platform as a Service Provider. “Amazon Web Services has made it painless to provision and manage a MySQL database. Based on our testing, we expect Amazon RDS to be a very popular database option for our customers.”

Separately, AWS is also lowering prices on all Amazon EC2 On-Demand compute instances, effective on November 1st. Charges for Linux-based instances will drop 15% -- a small Linux instance will now cost just 8.5 cents per hour, compared to the previous price of 10 cents per hour.

Along with today’s announcements, AWS is also introducing a new family of High-Memory Instances for Amazon EC2. This new instance family further expands the available selection of computing configurations for Amazon EC2, helping customers to choose the CPU capacity, memory resources, and networking throughput that their applications require. High-Memory Instances are designed to be used with memory-intensive workloads such as databases, caching, and rendering, and are optimized for low-latency, high-throughput performance.

With the addition of Amazon RDS and Amazon EC2 High-Memory Instances, AWS now provides customers with a multitude of cloud database alternatives. A summary of AWS database options is provided below:

Amazon RDS

For customers whose applications require relational storage, but want to reduce the time spent on database management, Amazon RDS automates common administrative tasks to reduce complexity and total cost of ownership. Amazon RDS automatically backs up a customer’s database and maintains the database software, allowing customers to spend more time on application development. With the native database access Amazon RDS provides, customers get the programmatic familiarity, tooling and application compatibility of a traditional RDBMS. Customers also benefit from the flexibility of being able to scale the compute resources or storage capacity associated with a Relational Database Instance via a single API call.

With Amazon RDS, customers still control the database settings that are specific to their business (including the schema, indices, and performance tuning). Customers also take an active role in the scaling decisions for their database – they tell the service when they want to add more storage or change to a larger or smaller DB Instance class.

Amazon RDS is recommended for customers who:

  • Have existing or new applications, code, or tools that require a relational database
  • Want native access to a MySQL relational database, but prefer to offload the infrastructure management and database administration to AWS
  • Like the flexibility of being able to scale their database compute and storage resources with an API call, and only pay for the infrastructure resources they actually consume

Amazon SimpleDB

For database implementations that do not require a relational model, and that principally demand index and query capabilities, Amazon SimpleDB eliminates the administrative overhead of running a highly-available production database, and is unbound by the strict requirements of a RDBMS. With Amazon SimpleDB, customers store and query data items via simple web services requests, and Amazon SimpleDB does the rest. In addition to handling infrastructure provisioning, software installation and maintenance, Amazon SimpleDB automatically indexes customers’ data, creates geo-redundant replicas of the data to ensure high availability, and performs database tuning on customers’ behalf. Amazon SimpleDB also provides no-touch scaling. There is no need to anticipate and respond to changes in request load or database utilization; the service simply responds to traffic as it comes and goes, charging only for the resources consumed. Finally, Amazon SimpleDB doesn’t enforce a rigid schema for data. This gives customers flexibility – if their business changes, they can easily reflect these changes in Amazon SimpleDB without any schema updates or changes to the database code.

Amazon SimpleDB is recommended for customers who:

  • Principally utilize index and query functions rather than more complex relational database functions
  • Don’t want any administrative burden at all in managing their structured data
  • Want a service that scales automatically up or down in response to demand, without user intervention
  • Require the highest possible availability

Amazon EC2 - Relational Database AMIs

Developers may use a number of leading relational databases on Amazon EC2. An Amazon EC2 instance can be used to run a database, and the data can be stored reliably on an Amazon Elastic Block Store (Amazon EBS) volume. Amazon EC2 provides a variety of instance sizes for developers to match the resource needs of their database including the newly released High-Memory Instance types which are specifically optimized for latency sensitive, I/O intensive workloads. Amazon EBS is a fast and reliable persistent storage feature of Amazon EC2. By designing, building, and managing their own relational database on Amazon EC2, developers avoid the friction of provisioning and scaling their own infrastructure while gaining access to a variety of standard database engines over which they can exert full administrative control. Available AMIs include IBM DB2, Microsoft SQL Server, MySQL, Oracle, PostgreSQL, Sybase, and Vertica.

Amazon EC2 Relational Database AMIs are recommended for customers who:

  • Wish to select from a wide variety of database engines
  • Want to exert complete administrative control over their database server

More Stories By Salvatore Genovese

Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.

@CloudExpo Stories
Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult-to-scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and ...
"We have developers who are really passionate about getting their code out to customers, no matter what, in the shortest possible time. Operations are very focused on procedures and policies," explained Stan Klimoff, CTO of Qubell, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Agility is top of mind for Cloud/Service providers and Enterprises alike. Policy Driven Data Center provides a policy model for application deployment by decoupling application needs from the underlying infrastructure primitives. In his session at 15th Cloud Expo, David Klebanov, a Technical Solutions Architect with Cisco Systems, discussed how it differentiates from the software-defined top-down control by offering a declarative approach to allow faster and simpler application deployment. Davi...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
Plutora provides enterprise release management and test environment SaaS solutions to clients in North America, Europe and Asia Pacific. Leading companies across a variety of industries, including financial services, telecommunications, retail, pharmaceutical and media, rely on Plutora's SaaS solutions to orchestrate releases and environments faster and with integrity. Products include Plutora Release Manager, Plutora Test Environment Manager and Plutora Deployment Manager.
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects - scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. J...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dy...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...