|By Salvatore Genovese||
|October 27, 2009 09:45 AM EDT||
Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today introduced Amazon Relational Database Service (Amazon RDS), a new web service that makes it easy to set up, operate, and scale relational databases in the cloud. Amazon RDS provides cost-efficient and resizable capacity while automating time-consuming database administration tasks, freeing users to focus on their application and their business. As with all Amazon Web Services, there are no up-front investments required, and you pay only for the resources you use. Also announced today, AWS has lowered prices and introduced a new family of High-Memory instances for Amazon EC2. To get started using Amazon RDS, and other Amazon Web Services, visit http://aws.amazon.com.
“For almost two years, many AWS customers have taken advantage of the simplicity, reliability, and seamless scalability that Amazon SimpleDB provides; however, many customers have told us that their applications require a relational database. That’s why we built Amazon RDS, which combines a familiar relational database with automated management and the instant scalability of the AWS cloud,” said Adam Selipsky, Vice President, Amazon Web Services.
Amazon RDS provides a fully featured MySQL database, so the code, applications, and tools that developers use today with their existing MySQL databases work seamlessly with Amazon RDS. The service automatically handles common database administration tasks such as setup and provisioning, patch management, and backup - storing the backups for a user-defined retention period. Customers also have the flexibility to scale the compute and storage resources associated with their database instance through a simple API call. Amazon RDS is easy to deploy and simple to manage.
“I found Amazon RDS to be a very efficient way to deploy MySQL, and a natural fit for cloud-based application deployment. The instance is up and running in minutes, and very sensible defaults are baked in. The APIs provide streamlined administration, with an ability to programmatically automate administration functions — which is a key feature in cloud-based applications,” said David Tompkins, Sr. Computer Scientist at Adobe Systems Advanced Technology Labs. “Most importantly, Amazon RDS provides pain-free scalability - which is typically one of the most time-consuming and expensive aspects of database deployment.”
"We started using Amazon RDS to store metadata for each and every publisher, advertiser and creative we serve through the system,” said Michael Lugassy, Founder and CEO of Kehalim, an advertising optimization and monetization platform. “After noticing a big performance improvement, we decided to use Amazon RDS to track all of our impression, clicks, and earning data as well. Results were amazing and freed us from the need to run our own MySQL instances. Amazon RDS allows us to focus on frontend features, rather than backend database complexity."
“Our customers have been clamoring for a MySQL option as part of the Heroku platform, so we were thrilled to learn about Amazon RDS,” said Morten Bagai, Director of Business Development at Heroku, a Ruby Platform as a Service Provider. “Amazon Web Services has made it painless to provision and manage a MySQL database. Based on our testing, we expect Amazon RDS to be a very popular database option for our customers.”
Separately, AWS is also lowering prices on all Amazon EC2 On-Demand compute instances, effective on November 1st. Charges for Linux-based instances will drop 15% -- a small Linux instance will now cost just 8.5 cents per hour, compared to the previous price of 10 cents per hour.
Along with today’s announcements, AWS is also introducing a new family of High-Memory Instances for Amazon EC2. This new instance family further expands the available selection of computing configurations for Amazon EC2, helping customers to choose the CPU capacity, memory resources, and networking throughput that their applications require. High-Memory Instances are designed to be used with memory-intensive workloads such as databases, caching, and rendering, and are optimized for low-latency, high-throughput performance.
With the addition of Amazon RDS and Amazon EC2 High-Memory Instances, AWS now provides customers with a multitude of cloud database alternatives. A summary of AWS database options is provided below:
For customers whose applications require relational storage, but want to reduce the time spent on database management, Amazon RDS automates common administrative tasks to reduce complexity and total cost of ownership. Amazon RDS automatically backs up a customer’s database and maintains the database software, allowing customers to spend more time on application development. With the native database access Amazon RDS provides, customers get the programmatic familiarity, tooling and application compatibility of a traditional RDBMS. Customers also benefit from the flexibility of being able to scale the compute resources or storage capacity associated with a Relational Database Instance via a single API call.
With Amazon RDS, customers still control the database settings that are specific to their business (including the schema, indices, and performance tuning). Customers also take an active role in the scaling decisions for their database – they tell the service when they want to add more storage or change to a larger or smaller DB Instance class.
Amazon RDS is recommended for customers who:
For database implementations that do not require a relational model, and that principally demand index and query capabilities, Amazon SimpleDB eliminates the administrative overhead of running a highly-available production database, and is unbound by the strict requirements of a RDBMS. With Amazon SimpleDB, customers store and query data items via simple web services requests, and Amazon SimpleDB does the rest. In addition to handling infrastructure provisioning, software installation and maintenance, Amazon SimpleDB automatically indexes customers’ data, creates geo-redundant replicas of the data to ensure high availability, and performs database tuning on customers’ behalf. Amazon SimpleDB also provides no-touch scaling. There is no need to anticipate and respond to changes in request load or database utilization; the service simply responds to traffic as it comes and goes, charging only for the resources consumed. Finally, Amazon SimpleDB doesn’t enforce a rigid schema for data. This gives customers flexibility – if their business changes, they can easily reflect these changes in Amazon SimpleDB without any schema updates or changes to the database code.
Amazon SimpleDB is recommended for customers who:
Amazon EC2 - Relational Database AMIs
Developers may use a number of leading relational databases on Amazon EC2. An Amazon EC2 instance can be used to run a database, and the data can be stored reliably on an Amazon Elastic Block Store (Amazon EBS) volume. Amazon EC2 provides a variety of instance sizes for developers to match the resource needs of their database including the newly released High-Memory Instance types which are specifically optimized for latency sensitive, I/O intensive workloads. Amazon EBS is a fast and reliable persistent storage feature of Amazon EC2. By designing, building, and managing their own relational database on Amazon EC2, developers avoid the friction of provisioning and scaling their own infrastructure while gaining access to a variety of standard database engines over which they can exert full administrative control. Available AMIs include IBM DB2, Microsoft SQL Server, MySQL, Oracle, PostgreSQL, Sybase, and Vertica.
Amazon EC2 Relational Database AMIs are recommended for customers who:
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 29, 2016 10:15 PM EDT Reads: 1,041
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 29, 2016 10:00 PM EDT Reads: 2,397
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 29, 2016 08:00 PM EDT Reads: 2,623
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 29, 2016 06:00 PM EDT Reads: 1,743
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 06:00 PM EDT Reads: 1,457
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 29, 2016 04:45 PM EDT Reads: 1,323
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 29, 2016 04:00 PM EDT Reads: 2,061
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 04:00 PM EDT Reads: 2,667
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 29, 2016 02:00 PM EDT Reads: 2,043
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 29, 2016 02:00 PM EDT Reads: 2,984
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 01:00 PM EDT Reads: 1,990
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 29, 2016 12:45 PM EDT Reads: 1,695
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
May. 29, 2016 11:30 AM EDT Reads: 1,461
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 29, 2016 11:15 AM EDT Reads: 639
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 29, 2016 11:00 AM EDT Reads: 738
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
May. 29, 2016 11:00 AM EDT Reads: 1,446
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 29, 2016 10:30 AM EDT Reads: 1,302
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 29, 2016 10:00 AM EDT Reads: 2,556
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 29, 2016 09:45 AM EDT Reads: 2,043
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 29, 2016 09:30 AM EDT Reads: 2,322