Welcome!

Cloud Expo Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Jason Bloomberg, John Wetherill

Related Topics: Cloud Expo, Java, Linux, Eclipse, AJAX & REA, Apache

Cloud Expo: News Item

Amazon Web Services Database in the Cloud

A new web service that makes it easy to set up, operate, and scale relational databases in the cloud

Amazon Cloud Journal

Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today introduced Amazon Relational Database Service (Amazon RDS), a new web service that makes it easy to set up, operate, and scale relational databases in the cloud. Amazon RDS provides cost-efficient and resizable capacity while automating time-consuming database administration tasks, freeing users to focus on their application and their business. As with all Amazon Web Services, there are no up-front investments required, and you pay only for the resources you use. Also announced today, AWS has lowered prices and introduced a new family of High-Memory instances for Amazon EC2. To get started using Amazon RDS, and other Amazon Web Services, visit http://aws.amazon.com.

“For almost two years, many AWS customers have taken advantage of the simplicity, reliability, and seamless scalability that Amazon SimpleDB provides; however, many customers have told us that their applications require a relational database. That’s why we built Amazon RDS, which combines a familiar relational database with automated management and the instant scalability of the AWS cloud,” said Adam Selipsky, Vice President, Amazon Web Services.

Amazon RDS provides a fully featured MySQL database, so the code, applications, and tools that developers use today with their existing MySQL databases work seamlessly with Amazon RDS. The service automatically handles common database administration tasks such as setup and provisioning, patch management, and backup - storing the backups for a user-defined retention period. Customers also have the flexibility to scale the compute and storage resources associated with their database instance through a simple API call. Amazon RDS is easy to deploy and simple to manage.

“I found Amazon RDS to be a very efficient way to deploy MySQL, and a natural fit for cloud-based application deployment. The instance is up and running in minutes, and very sensible defaults are baked in. The APIs provide streamlined administration, with an ability to programmatically automate administration functions — which is a key feature in cloud-based applications,” said David Tompkins, Sr. Computer Scientist at Adobe Systems Advanced Technology Labs. “Most importantly, Amazon RDS provides pain-free scalability - which is typically one of the most time-consuming and expensive aspects of database deployment.”

"We started using Amazon RDS to store metadata for each and every publisher, advertiser and creative we serve through the system,” said Michael Lugassy, Founder and CEO of Kehalim, an advertising optimization and monetization platform. “After noticing a big performance improvement, we decided to use Amazon RDS to track all of our impression, clicks, and earning data as well. Results were amazing and freed us from the need to run our own MySQL instances. Amazon RDS allows us to focus on frontend features, rather than backend database complexity."

“Our customers have been clamoring for a MySQL option as part of the Heroku platform, so we were thrilled to learn about Amazon RDS,” said Morten Bagai, Director of Business Development at Heroku, a Ruby Platform as a Service Provider. “Amazon Web Services has made it painless to provision and manage a MySQL database. Based on our testing, we expect Amazon RDS to be a very popular database option for our customers.”

Separately, AWS is also lowering prices on all Amazon EC2 On-Demand compute instances, effective on November 1st. Charges for Linux-based instances will drop 15% -- a small Linux instance will now cost just 8.5 cents per hour, compared to the previous price of 10 cents per hour.

Along with today’s announcements, AWS is also introducing a new family of High-Memory Instances for Amazon EC2. This new instance family further expands the available selection of computing configurations for Amazon EC2, helping customers to choose the CPU capacity, memory resources, and networking throughput that their applications require. High-Memory Instances are designed to be used with memory-intensive workloads such as databases, caching, and rendering, and are optimized for low-latency, high-throughput performance.

With the addition of Amazon RDS and Amazon EC2 High-Memory Instances, AWS now provides customers with a multitude of cloud database alternatives. A summary of AWS database options is provided below:

Amazon RDS

For customers whose applications require relational storage, but want to reduce the time spent on database management, Amazon RDS automates common administrative tasks to reduce complexity and total cost of ownership. Amazon RDS automatically backs up a customer’s database and maintains the database software, allowing customers to spend more time on application development. With the native database access Amazon RDS provides, customers get the programmatic familiarity, tooling and application compatibility of a traditional RDBMS. Customers also benefit from the flexibility of being able to scale the compute resources or storage capacity associated with a Relational Database Instance via a single API call.

With Amazon RDS, customers still control the database settings that are specific to their business (including the schema, indices, and performance tuning). Customers also take an active role in the scaling decisions for their database – they tell the service when they want to add more storage or change to a larger or smaller DB Instance class.

Amazon RDS is recommended for customers who:

  • Have existing or new applications, code, or tools that require a relational database
  • Want native access to a MySQL relational database, but prefer to offload the infrastructure management and database administration to AWS
  • Like the flexibility of being able to scale their database compute and storage resources with an API call, and only pay for the infrastructure resources they actually consume

Amazon SimpleDB

For database implementations that do not require a relational model, and that principally demand index and query capabilities, Amazon SimpleDB eliminates the administrative overhead of running a highly-available production database, and is unbound by the strict requirements of a RDBMS. With Amazon SimpleDB, customers store and query data items via simple web services requests, and Amazon SimpleDB does the rest. In addition to handling infrastructure provisioning, software installation and maintenance, Amazon SimpleDB automatically indexes customers’ data, creates geo-redundant replicas of the data to ensure high availability, and performs database tuning on customers’ behalf. Amazon SimpleDB also provides no-touch scaling. There is no need to anticipate and respond to changes in request load or database utilization; the service simply responds to traffic as it comes and goes, charging only for the resources consumed. Finally, Amazon SimpleDB doesn’t enforce a rigid schema for data. This gives customers flexibility – if their business changes, they can easily reflect these changes in Amazon SimpleDB without any schema updates or changes to the database code.

Amazon SimpleDB is recommended for customers who:

  • Principally utilize index and query functions rather than more complex relational database functions
  • Don’t want any administrative burden at all in managing their structured data
  • Want a service that scales automatically up or down in response to demand, without user intervention
  • Require the highest possible availability

Amazon EC2 - Relational Database AMIs

Developers may use a number of leading relational databases on Amazon EC2. An Amazon EC2 instance can be used to run a database, and the data can be stored reliably on an Amazon Elastic Block Store (Amazon EBS) volume. Amazon EC2 provides a variety of instance sizes for developers to match the resource needs of their database including the newly released High-Memory Instance types which are specifically optimized for latency sensitive, I/O intensive workloads. Amazon EBS is a fast and reliable persistent storage feature of Amazon EC2. By designing, building, and managing their own relational database on Amazon EC2, developers avoid the friction of provisioning and scaling their own infrastructure while gaining access to a variety of standard database engines over which they can exert full administrative control. Available AMIs include IBM DB2, Microsoft SQL Server, MySQL, Oracle, PostgreSQL, Sybase, and Vertica.

Amazon EC2 Relational Database AMIs are recommended for customers who:

  • Wish to select from a wide variety of database engines
  • Want to exert complete administrative control over their database server

More Stories By Salvatore Genovese

Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.

@CloudExpo Stories
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...