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Cisco, EMC, VMware in Cloud Venture

Where EMC's Atmos cloud widgetry may or may not fit in the grand scheme of things is unclear

Cloud Expo on Ulitzer

Sometime before 4:30 Wednesday afternoon New York time Cisco and EMC, two companies that are already tight and were expected to get tighter, are supposed to announce a joint venture to sell a cloud or cloud products called vBlock.

VMware's involved because virtualization is relatively standard cloud fare, it's majority owned by EMC and it's already Cisco's BFF but its level of participation in the venture is unclear despite all the whispering going on. It could be a full member.

Based on broad hints from the companies, the Wall Street Journal got wind of the joint venture in September and said it was code named Alpine.

Now published reports out of Dow Jones and Reuters are saying that the infrastructure-as-a-service venture will have its own CEO - as all good little joint ventures do - and peddle both hosted services and private clouds created out of Cisco's Unified Computing Systems (UCS) and networking, EMC's storage and VMware's virtualization to large accounts.

According to what one unnamed source told Reuters, "You can buy it from them as a service then eventually transition it to your own data center."

The venture will reportedly also provide maintenance and support.

It is supposed to advance Cisco's fortunes in the data center against IBM and HP, both of which are ticked off at Cisco's temerity in daring to try to break into servers - and neither is likely to be any happier with this alliance. Their only consolation may be that Cisco's boxes don't appear to have gotten a ringing endorsement from users - at least not yet.

Where EMC's Atmos cloud widgetry may or may not fit in the grand scheme of things is unclear.

Cloud Computing Expo 2010 East in New York City to Attract 80 Sponsors and 5,000 Delegates
SYS-CON Events announced today that the 5th International Cloud Computing Conference & Expo will take place April 19-20-21, 2010, at the Jacob Javits Convention Center in New York City.

The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 200 corporate sponsors and 10,000 industry professionals have participated in Cloud Computing Expo since its inception, more than all other Cloud-related events put together.

The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.

4th International Cloud Computing Conference & Expo
At the 4th International Cloud Computing Conference & Expo, November 2-4, 2009, being held in the Santa Clara Convention Center, Santa Clara, CA, more than 2,000 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications.

Now held three times a year -- in New York, Prague, and Santa Clara -- the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service. The event is co-located with our 7th International Virtualization Conference & Expo.

4th International Cloud Computing Conference & Expo Keynotes

Cloud Computing Expo 2009 West keynotes, November 2-3, 2009, in the Santa Clara Convention Center, Santa Clara, CA, will be delivered by Richard Marcello, Unisys President of Systems & Technology; Shelton Shugar, Yahoo! SVP Cloud Computing; and Richard Sarwal, Oracle VP of Development for Enterprise Manager.

Delegate Registration Options
Cloud Computing Expo ( delegates can pre-register for the conference online with $800 savings here:

Sponsors and Exhibitors of the 4th Cloud Computing Expo
Sponsors and exhibitors of the upcoming 4th International Cloud Computing Conference & Expo (November 2-4, 2009, Santa Clara Convention Center, Santa Clara, CA) represent the leading technology providers of the Cloud Computing revolution, including:

Oracle ( / platinum sponsor)
Unisys ( / platinum sponsor)
Yahoo! ( / platinum sponsor)
Adaptivity ( / gold sponsor)
Bycast ( / gold sponsor)
EMC ( / gold sponsor)
Intel ( / gold sponsor)
3Tera ( / silver sponsor)
Akamai ( / silver sponsor)
AppZero ( / silver sponsor)
Rackspace Cloud ( / silver sponsor)
CloudTest SOASTA ( / silver sponsor)
Objectivity ( / silver sponsor)
Rhomobile ( / silver sponsor)
Stoneware ( / silver sponsor)
Sybase ( / silver sponsor)
CSS Corp ( / bronze sponsor)
ExactTarget ( / bronze sponsor)
New Relic ( / bronze sponsor)
ParaScale ( / bronze sponsor)
PerspecSys ( / bronze sponsor)
The Planet ( / bronze sponsor)
RightScale ( / bronze sponsor)
Switch and Data ( / bronze sponsor)
Vizioncore ( / bronze sponsor)
CloudSwitch ( / bronze sponsor)
Tranxition ( / bronze sponsor)
Altor Networks ( / exhibitor)
Dasher Technologies ( / exhibitor)
GoGrid ( / exhibitor)
HP ( / exhibitor)
Hubspan ( / exhibitor)
IBM ( / exhibitor)
LSI ( / exhibitor)
M/Gateway ( / exhibitor)
NeoAccel ( / exhibitor)
Neustar ( / exhibitor)
OpSource ( / exhibitor)
Ulitzer ( / new media sponsor)
Cloud Computing Journal (
SYS-CON.TV ( / media sponsor)
Zetta ( / exhibitor)

Sponsorship Opportunities
Sponsorship and Exhibit opportunities can be obtained from Carmen Gonzalez by email at events (at), by phone 201 802 3021.

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event delivers the #1 i-technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers 24x7x365 through a comprehensive content stream at -- focused on 35 main subject areas, from Cloud Computing to Web Security -- interwoven with market leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (, Virtualization Conference & Expo (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, Cloud Expo Europe ( and now UlitzerLive! New Media Conference & Expo (

SOURCE: Ulitzer, Inc.


Delegate & Attendee Inquiries
Corinna Melcon
Corinna (at)
201 802 3019

Conference Faculty Inquiries
Jeremy Geelan
Jeremy (at)
201 802 3026

Sponsorship and Exhibit Opportunities
Carmen Gonzalez
Carmen (at)
201 802 2021

Expo Floor Sales
Megan Mussa
Megan (at)
201 802 3020

Website and General Inquiries
Krisandra Russo
Krisandra (at)
201 802 3020

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

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