Netezza’s Data Appliance Makes Good Impressions for AppNexus —
Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, today announced that AppNexus is using the Netezza® data warehouse appliance to power its innovative real-time ad buying platform. By choosing Netezza, AppNexus was able to get to market quickly with a 92 percent reduction in operating costs. With rapid analytics enabled by Netezza, AppNexus advertisers can run an intensive data analysis for every ad impression purchased in real-time, which leads to dramatic increases in advertising performance metrics.
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