Welcome!

Cloud Expo Authors: Liz McMillan, Elizabeth White, Cloud Ventures, Pat Romanski, Michelle Drolet

Related Topics: iPhone, Wireless, AJAX & REA, Web 2.0, Cloud Expo

iPhone: Blog Feed Post

iPad on Ulitzer - I’ll Buy iPad. But What For?

Now, let me try to explain why should I purchase an iPad as soon as it becomes available

iPad on Ulitzer

I’m proud to consider myself an upper middle class American .

Why am I so proud about it?

Because I haven’t been born in an upper middle class American family. I came to the USA 18 years ago with $200 in my pocket on a visitor’s visa. Don’t rush reporting on me to the Immigration authorities. I was legal in this country each and every day since. Then came the work visa (H1B), after that the green card, and back in 2001, I became an American citizen.

Our family consists of me (silver 15” MacBook Pro), two sons (black 13” MacBook and a silver 13” MacBook) and my wife (post World War II Windows PC own by her employer, a filthy rich international bank). I also have an iPhone.



To complete the picture, I need to mention, that occasionally I’m getting separated with my MacBook Pro.

For example, last week I’ve been skiing in French Alps and didn’t get it with me on the slopes. Its battery absolutely sucks: 90min and I bought it only  a bit more than a year ago.  My smarty pants son David told me that it’s my fault – I shouldn’t be keeping MacBook plugged in most of the time as the battery needs to get regularly fully drained.

Thank you very much, but the batteries in any laptop suck big time. A colleague of my purchased a 17” MacBook Pro because it has 6-hour battery. No way, Jose.  I’m not going to be carrying this grand piano with me all the time. I’m on the plane quite often and want my computa to be up all the time (this stupid seatguru.com lied to me twice about the AC outlets on the planes).

Now, give me a sec for a self promo – in  month I’m flying to Belgium teaching a class (8-hr flight) followed by the 6-hour flight to San Jose, CA to speak at 360Flex conference .

By this fall I hope to find a reason to purchase for myself a new 13” MacBook Pro with 8GB of RAM and Static State Disk drive. To make my wife happy, I’ll give her my 15”. These are the long term plans.

Now,  let me try to explain why should I purchase an iPad  as soon as it becomes available.

Two months ago, our friend  called me telling that her daughter Sandra, a UPenn freshmen, wants a MacBook. Sandra’s mother also carries a Blackberry and knows how to use Google. A quick search revealed her that she could’ve bought a decent Window laptop for half the price.  She called me saying, “You know, I’m really proud that Sandra was accepted to UPenn, but can you give me a reason, why should I spend my money on Mac rather than PC?”I thought for a split second and replied, “Because it’s cool”.  Sandra's mother replied, “Got it”.  

Why people buy Mercedes cars if Hundai will also take you from point A to point B and, actually they will change oil and transmissions for free for many years to come? Why? It’s elementary, Watson! Because you want to enjoy the ride! Have you ever heard that solid chunk-sound when you close the door in Mercedes? Can you compare it to those Jingle Bells of Hundai?

Do you know what a life is without worrying about installing anti-virus programs? Have you ever used an OS that’s created to be so intuitive that you can’t believe how they could’ve made it so proactive? Do you know that we, Mac OS users don’t have to remember an entire directory tree structure and make twenty clicks to find that picture of your lovely wife Natasha? Guess what? I just start typing in a little spotlight field N,a,t….Here you go!  

Do you want to enjoy the ride or you are one of these masochists Linuxoids who scream, “We want free and open source software, or else…”  As someone put it, “Only those who don’t value their time can say that Linux is free”.

I’m OK with using a high end proprietary software and gadgets. And Apple is the company that exceeds my expectations so far. I love my iPhone even though AT&T sucks as a phone provider. Verizon is better. So what? Droid-shmoid… NOT COOL ENOUGH. Who said that a cell phone’s main feature is to make a call and maintain a steady connection? It’s so Ninetieth… I want a slick device with a choice of dirt cheap 140,000 applications.  iPhone fits the bill.


Yesterday, there were two major shows on TV: Steve Jobs presenting iPad and Obama with his first State of the Union address. Obama got really lucky that Apple’s announcement was not scheduled at the same time.  You know what I mean.

By now, you should be warmed up and irritated enough thinking, “Enough already, what about the iPad?” OK, I’ll give you some random thoughts.

1.    iPad is not a replacement of any notebook. It doesn’t have Microsoft Office. Most of the computer users can’t live without it.

2.    It doesn’t have Eclipse IDE either. This will make it useless (as a computer) for half of the software developers of the planet Earth.

3.    They claim up to 10 hours of battery life. Based on the history of Apple, I would assume that you’ll achieve such performance only if you turn that device on, put it on the table and leave it alone. The light will go off in 10 hours. If this doesn’t sound like a reasonable usage pattern, the battery in the new iPad will, probably last for 6 hours, which means three movies on my plane to Belgium. I’ll spend the remaining two hours drinking wine and eating other airplane gourmet food.

4.    Now I’m going to have  to pack into my bag both MacBook and iPad. The latter doesn't have USB so it needs the mothership computer anyway. Don’t  try to sneak through the metal detector carrying iPad in the pocket like this.

5.    The Sony eReader becomes the most useless gadget I have in the house. People say that Amazon’s Kindle becomes a joke too.

6.    Flash Player is not supported. Because of this I lost my $20 bet with Jesse Warden. Apple is afraid of letting a plethora of the Flash applications and games without getting their cuts as they do with all applications in iStore. Excuses that Flash Player drains the battery and takes all CPU (who cares on a single-process OS?) are not serious. To get yourself prepared to the iPad experience, got to Safari Preferences and uncheck the Enable Plugins. You'll see how the Web sites that use Flash Player look like.  If you are too lazy to do this on your own, enjoy the ultimate browsing experience over here. But this picture with broken pictures in place of Flash Player content doesn't give you the real story though.The popularity of the device will force some of the third-party software vendors to change the way they deliver their content. For example, CNN Web site has an iPhone version, where they display videos using Apple's QuickTime player instead of Flash Player.

7.    If you are in a software development, learn how to program for iPhone/iPad. I’m getting there. No need to learn this ugly Objective-C. Adobe’s CS5 and ActionScript is all you need.

8.    Yesterday, I went to Staples (they have low prices)  and noticed a sexy 10” Toshiba netbook for $399  with a 10-hour battery. So? Where are the killer apps? Not cool enough.

9.    Five years from now, most salesmen, UPS drivers and police officers will carry not those sturdy-and-ugly pads they have now, but iPads.

10.    The iPad doesn’t have a Webcam. No video “Hi, mom!” on Skype. No funny faces on instant messengers either.

11.    The next version of iPad can be customized. No, I’, not talking about pink iPads for girls. The spot where you’d expect a WebCam can be used to hold a nice size diamond. Since every woman will carry an iPad anyway, a diamond will indicate that she’s engaged.  

12.    The cheapest version (Wi-Fi, no 3G) goes for $499. This all you need as long as you won’t think about this device as a replacement for your main computa. Of course, if you are a commuta, spending long hours on the bus or train browsing through a fresh newspaper  on iPad makes sense if you can shell out yet another $30 for the 3G data plan (a funny option of $15 for 250Mb can be ignored) . Otherwise, go with Wi-Fi iPad. By setting the entry price so low, Apple wants to kill the competition - why get something regular for $399 if you can own a high-end accessory for just one bill more?

13.    If you are a music fan, you have you 160GB iPod anyway, so it’s hard to justify why purchase more than 16GB of storage in iPad? OK, get 32GB model if you have some spare cash.

14.    Remember, an iPad is an addition to your gadgetry, not a replacement for anything.


15. Twenty years ago, back in Ukraine I dreamed of having a personal computer at home. What kind? A computer, you, moron! Any computer would make me happy. Here in America, people are dying from making choices each day and now we have one more - the iPad. Please do me a favor and watch this 20-min talk by Barry Shwartz, which, hopefully, will help you in making this choice.


The day before iPad announcement,  after reading about Apple’s quarterly results, I purchased some AAPL shares at $203.  The last time I purchased any stock was 9 years ago. I’ll keep it for a while.
 


Consume, consume, consume. Edward Berneays (Sigmund Freud’s nephew) has great followers who know how to convince you that your life will be miserable unless you purchase yet another gadget. This time it’s iPad. Don’t think too much. Just get it, will you? I sure will.

More Stories By Yakov Fain

Yakov Fain is a co-founder of two software companies: Farata Systems and SuranceBay. He authored several technical books and lots of articles on software development. Yakov is Java Champion (https://java-champions.java.net). He leads leads Princeton Java Users Group. Two of Yakov's books will go in print this year: "Enterprise Web Development" (O'Reilly) and "Java For Kids" (No Starch Press).

Cloud Expo Breaking News
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Are you interested in accelerating innovation, simplifying deployments, reducing complexity, and lowering development costs? The cloud is changing the face of application development and deployment, with enterprise-grade infrastructure and platform services making it possible for you to build and rapidly scale enterprise applications. In his session at 14th Cloud Expo, Gene Eun, Sr. Director, Oracle Cloud at Oracle, will discuss the latest solutions and strategies for application developers and enterprise IT organizations to leverage Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) to build and deploy modern business applications in the cloud.
Hybrid cloud refers to the federation of a public and private cloud environment for the purpose of extending the elastic and flexibility of compute, storage and network capabilities, in an on-demand, pay-as-you go basis. The hybrid approach allows a business to take advantage of the scalability and cost-effectiveness that a public cloud computing environment offers without exposing mission-critical applications and data to third-party vulnerabilities. Hybrid cloud environments involve complex management challenges. First, organizations struggle to maintain control over the resources that lie outside of their managed IT scope. They also need greater infrastructure visibility to help reduce maintenance costs and ensure that their company data and resources are properly handled and secured.
As more applications and services move "to the cloud" (public or on-premise), cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. At NuoDB we're involved in both building enterprise software and using enterprise cloud capabilities. In his session at 14th Cloud Expo, Seth Proctor, CTO of NuoDB, Inc., will cover experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.