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Cloud: Hype, Opportunity or Disintermediation

Under pressure telecoms industry will meet to discuss the pros and cons of the cloud

With the growth of the ‘prosumer', Telco customers continue to search for the ultimate experience at the lowest possible price, and who can blame them? But with the vast redistribution of wealth from the operators to the ever creative software/hardware companies, is the implementation of cloud solutions just another headache for the industry?

Leaders in Voice such as AT&T, NTT and Virgin Mobile USA have called an urgent meeting at the NGT Summit (hosted by GDS International) to discuss the implications of the Cloud phenomenon in an already volatile and competitive market place.

"As with all business the customer will ultimately drive the move," said a spokesperson for NGT 20 consortium. "Disintermediation is a key concern for the industry which must be addressed."

There is no doubt the Cloud creates an improved customer service but will it be to the telecom industry what itunes was to the music industry? Will such disintermediation be the final straw for the ailing Telecom giants already faced with the ultimate threat of being relegated to just bit pipe providers?

Whatever mix of connectivity products and value-added services that are provided by the large operators, the customer needs to address its business needs, and business must be prepared to evolve to meet them. Is the industry ready?

More Stories By John Funnell

John Funnell has worked in online media for over ten years, after achieving his First Class BSC Hons Degree (BBC Sponsored), John won Bos 18-21 Princess Trust Entrepeneur of the year at 21, setting up Clean Living Records Ltd (including www.BeatReview.com) with great success having many acts that charted in Europe and Canada. After selling the business John looked for a new challenge and joined GDS International, having a successful career in sales and Delegate acquisition, he worked up to Event Director EMEA, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the creation of MeettheBoss.com and MeettheBoss.tv – the worlds largest business IPTV channel. John then took over as Marketing and Communications Director and ran a multifaceted global Marketing team for GDS International in New York, Sydney, Kuala Lumper and the UK.. John joined Global in 2011 with the challenge of supporting its growth by developing a solid Marketing foundation through various Digital, PR and brand initiatives.

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