Welcome!

@CloudExpo Authors: Donald Meyer, Stefan Dietrich, Elizabeth White, Pat Romanski, Tim Hinds

Related Topics: IoT User Interface, Containers Expo Blog, @CloudExpo, Government Cloud

IoT User Interface: Article

5th Cloud Expo in New York: Themes & Topics

A round-up of what Cloud & Virtualization issues are to be discussed April 19-21 at the Jacob Javits Convention Center

Cloud Expo 2010 East

Cloud Computing is making modern, world-class IT infrastructure available to companies of all sizes regardless of economic cycles.

The Cloud has captured the imagination of IT because it promises compute capacity as a liquid currency that can be shared and made available on demand.

Throughout business history those companies that best adapted and leveraged changes in the technology landscape have survived and thrived.

Delegates who travel to New York this coming April 19-21 to 5th Cloud Expo in New York City, co-located at The Jacob Javits Center with the 8th Virtualization Conference & Expo, want to be among the survivors and the thrivers. Here is a round-up of some of the Cloud & Virtualization themes and topics due to be discussed in the Keynotes, General Sessions,Breakout Technical Sessions, and Power Panels...

INDEX TO TOPICS:

Cloud Management
Cloud Security
Cloud Services
Cloud Storage
Cloud Value
Compliance
Desktop-as-a-Service (DaaS)
Enterprise Cloud Computing
Federal Government IT
Future Trends
Hosting
Hot Topics
How-To
Hybrid Computing
Identity Management
Infrastructure-as-a-Service (IaaS)
Interoperability
Keynotes
Monetizing the Cloud
New Media
Open Source
Outsourcing
Performance
Platform-as-a-Service (PaaS)
Power Panels
Private Clouds vs Public Clouds
Real-World Cloud Computing
The Resource Cloud
Virtualization
Virtual Machines

Cloud Management

Making Sense of Cloud Service Management
Mark Rivington - Vice President of Technology, Nimsoft
Cloud Computing Everywhere: How Are We Going to Manage All of This?
Barry X Lynn, Chairman & CEO, 3Tera
Defining Enterprise-Class Cloud Computing: Managed Cloud Services
Claudine Bianchi - Chief Marketing Officer, NaviSite
The Heavy Lifting in Cloud Management
Sushil Kumar - VP of Product Strategy & Business, Oracle

Back to Index

Cloud Security

Essential IaaS Security
Glenn Brunette - Distinguished Engineer and Chief Security Architect, Oracle
A More Secure, Trustworthy Cloud
Charlton Barreto - Principal Architect, Intel
Addressing Data Privacy, Residency, and Security in the Cloud
Terry Woloszyn - Founder/CTO, PerspecSys
Ten Security Questions to Ask Before Moving to the Cloud
Timothy Brown - VP & Chief Architect for Security Management, CA, Inc.
How Cloud Computing *Improves* Security
Scott Sanchez - Chief Architect, Unisys
Into the Cloud with Digital Trust
Ron Knode - Director of Global Security Solutions, CSC
What You Should Ask Your Provider About Cloud Security
Tom Cecere - Product Strategy, Novell
What Organizations Need to Know About Cloud Security
Dipto Chakravarty - Sr. Vice President of Engineering, Novell
Securing the Cloud Infrastructure at Microsoft
Mark Estberg - Sr. Director, Information Security Risk & Compliance Management, Microsoft
The Tip of the Iceberg: Access Control Security for the Cloud
Eric Olden - Founder & CEO, Symplified
Customer-side Encryption of Sensitive SaaS Application Data
Dan Gross - Co-Founder, Navajo Systems
Advanced Digital Forensics: Finding Malevolence in the Cloud Before it Bursts
Aaron Walters - Vice President of Advanced Security R&D, Terremark Worldwide, Inc.
Predicting the Future: Security and Compliance in the Cloud Age
Misha Govshteyn - Co-Founder, Alert Logic

Back to Index

Cloud Services

General Session: Microsoft's Cloud Services Approach
Yousef A. Khalidi - Distinguished Engineer, Microsoft

Back to Index

Cloud Storage

Cloud Storage Use Cases – What is Working, What Isn’t?
Chris Schin - Vice President, Products, Zetta

Back to Index

Cloud Value

General Session: Continuous Business Transformation: The Cloud Value Chain
Mark de Simone - Chief Business Development Officer, Cordys

Back to Index

Compliance

Cloud Computing? There’s an Audit for That!
Douglas Barbin - Director, SAS 70 Solutions, Inc
Compliance and Customer Ownership in the Cloud
Brett Thomas, CTO, Vindicia
Predicting the Future: Security and Compliance in the Cloud Age
Misha Govshteyn - Co-Founder, Alert Logic

Back to Index

Desktop-as-a-Service (DaaS)

Desktop as a Cloud Service: Dynamic End User Computing Environments
Scott Burgess - Director for EMC Global Services, EMC Corporation
Designing a Virtual Desktop Infrastructure for Performance & Reliability
Dave Stark - Virtualization Competency Lead, EMC Consulting

Back to Index

Enterprise Cloud Computing

OPENING KEYNOTE: The Coming of Age of Enterprise IT and Cloud Computing
Richard Sarwal - VP of Development for Oracle Enterprise Manager, Oracle
& Hasan Rizvi - Sr. Vice President, Orcale Fusion Middleware, Oracle
Parting the Clouds - Evaluating Clouds and Cloud Providers for the Enterprise
Chris Drumgoole, Senior Vice President of Client Services, Terremark Worldwide, Inc.
Enterprise Application Security on the Cloud – Watertight
Emma Pudney - EVP, Product Strategy & Development, Virtual Ark
The Enterprise Cloud: More Than a Myth?
Treb Ryan - Co-Founder & CEO, OpSource
Day Two Keynote: The Science of Doing Business in the Clouds
Tony Bishop - Founder & CEO, Adaptivity
Transforming Financial Service Firms with the Cloud
Catherine Minter - President, Cordys Americas
Platform as a Service for the Enterprise
Jason Lochhead - CTO of Hosting Services, Terremark Worldwide, Inc.
& Tom Mornini - Co-Founder, Engine Yard
General Session: Deploy an Enterprise Private Cloud in Less Than 30 Days with Surgient
Brian Wilson - Vice President, Services & Support, Surgient
CTO Power Panel - Has Enterprise IT Changed Forever and for Always?
Mark Rivington & David Movshovitz & Jason Lochhead & Ken Owens
Defining Enterprise-Class Cloud Computing: Managed Cloud Services
Claudine Bianchi - Chief Marketing Officer, NaviSite
General Session: Continuous Business Transformation: The Cloud Value Chain
Mark de Simone - Chief Business Developement Office, Cordys
Introducing the Virtual Private Data Center - Enterprise Cloud Delivered
Ken Owens - VP of Security & Virtualization Technologies, Savvis
Integrating Cloud Technologies into the Enterprise Data Center
Charles T. Watt - Founder & CTO, Racemi
SaaS Enablement of an Enterprise Application on the Cloud - Case Study
Emma Pudney - EVP, Product Strategy & Development, Virtual Ark

Back to Index

Federal Government IT

DoD Cloud Computing Advances Cloud
Kevin L. Jackson - Engineering Fellow, NJVC

Back to Index

Future Trends

General Session: Building the Blueprint for IT
Tony Bishop - Founder & CEO, Adaptivity
Cloud Computing Everywhere: How Are We Going to Manage All of This?
David Yen - EVP & GM, Fabric & Switching Technologies Group, Juniper Networks
BI's Cloudy Future
Brian Gentile - President & CEO, Jaspersoft
General Session: Third-Generation Outsourcing Is Here!
Marty Gauvin - Founder, President & CEO, Virtual Ark

Back to Index

Hosting

Hosting your Applications in a Cloud
Michael A. Salsburg - Lead Architect for Unisys Cloud Engineering, Unisys

Back to Index

Hot Topics

Making Apps Mobile – Destination Private, Public or Hybrid Clouds
Greg O'Connor - President & CEO, AppZero
Investing in Cloud Computing
Joel Fishbein - Managing Director, Lazard Capital Markets
Cloud Computing Rules of Thumb and Best Practices
Al Perez - Chief Software Architect, Total Computer
Cloud Computing? There’s an Audit for That!
Douglas Barbin - Director, SAS 70 Solutions, Inc
A Transparent Extension To Your IT Organization
Denis Martin - EVP & Chief Technology Officer, NaviSite
Applying IT Blueprinting Science and Tools
Kurtis Tatum - Chief Infrastructure Architect, Adaptivity
Science of IT Design
James Houghton - Co-Founder & Chief Technology Officer, Adaptivity
MiniClouds: How ISVs Can Deploy in Any Environment
Diego Parrilla - VP of Product Management, Abiquo
SMB Cloud Computing Adoption Trends: What's Hot and What's Not?
Jay Hallberg - Co-Founder, Spiceworks
Cloud Mashups: Creating Integrated Cross-Cloud and On-Premise Systems
Michael Heydt - Sr. Manager, Advanced Technologies, SunGard Consulting Services
Scale Without Sacrifice - Application Delivery with Multi-Tenant Architecture
Tom Fisher - Vice President of Cloud Computing, Success Factors

Back to Index

How-To

The Top Seven Pitfalls To Avoid During a Cloud Migration
Vishal Sharma - Sr. Director of Business Development, NaviSite
You have a Virtualized Environment, Now What Do you Do?
Daniel Weiss - Director, IT Management Advisory Support, Unisys
How to Roll Your Own Cloud in 30 Days or Less
Sheng Liang - CEO, VMOps
Five Steps to Sanity: Methodologies for Finding Your Best Cloud Source
Carl Meadows - Senior Product Manager, Cloud Services, The Planet

Back to Index

Hybrid Computing

Partly Cloudy Infrastructure Ahead
Larry Beck - Sr. Director, Cloud Strategy, Avanade

Back to Index

Identity Management

Identity and Access Management: Abandoning the Burden by Embracing the Cloud
Eric Z. Maass - Enterprise Security Solutions Director, Lighthouse Security Group
Identity in the Cloud - Finding Calm in the Storm
Patrick Harding - CTO, Ping Identity
Cloud Computing and Identity 2.0
Fran Rosch - Sr. VP, Authentication Product Management, VeriSign

Back to Index

Infrastructure-as-a-Service (IaaS)

Directions in Physical Infrastructure for the Cloud
Hal Stern - Distinguished Engineer & VP, Global Systems Engineering, Sun Microsystems
Cloud Computing Platforms - Which “aaS” is Right for You?
Max Coburn - Chief Architect, HubSpan

Back to Index

Interoperability

Cloud Standards: Enabling Interoperability and Package Delivery
Diego Parrilla - VP of Product Management, Abiquo

Back to Index

Keynotes

OPENING KEYNOTE: The Coming of Age of Enterprise IT and Cloud Computing
Richard Sarwal - VP of Development for Oracle Enterprise Manager, Oracle
& Hasan Rizvi - Sr. Vice President Oracle Fusion Middleware, Oracle
Day Two Keynote: The Science of Doing Business in the Clouds
Tony Bishop, Founder & CEO, Adaptivity
Day Three Keynote: An Open Cloud Ecosystem: the Gathering Storm
Pete Malcolm - CEO, Abiquo

Back to Index

Monetizing the Cloud

Monetizing the Cloud - A Case Study
Arturo Pereyra - Business Development Director, Oracle
Getting from SaaS to $aa$ -- Show Me the Money!
Tien Tzuo - CEO, Zuora
Cloud Computing as a Service
Darryl S. Brown - Director of Product Marketing, Switch and Data
Cloud Computing and Identity 2.0
Fran Rosch - Sr. VP, Authentication Product Management, VeriSign

Back to Index

New Media

Impact of Social Media on Performance in the Cloud
Dan Bartow - Vice President and Cloud Evangelist, SOASTA, Inc.
CMO’s Toolkit: Harnessing Facebook using Cloud Computing
Jeff Barnes - Architect Evangelist, Microsoft
& Jim Zimmerman - Developer, ASP.NET MVP, Thuzi

Back to Index

Open Source

Innovation in Cloud Computing Architectures with OpenNebula
Ignacio M. Llorente - Professor DSA Research Group, UCM
Day Three Keynote: An Open Cloud Ecosystem: the Gathering Storm
Pete Malcolm - CEO, Abiquo
Riding with Large Data on Hadoop in Cloud
Vineet Tyagi - Sr. Director of Engineering and R&D, Impetus

Back to Index

Outsourcing

General Session: Third-Generation Outsourcing Is Here!
Marty Gauvin - Founder, President & CEO, Virtual Ark

Back to Index

Performance

Impact of Social Media on Performance in the Cloud
Dan Bartow - Vice President and Cloud Evangelist, SOASTA, Inc.
Move Over BI, Here Comes PI - Performance Intelligence
Tom Lounibos, President & CEO, SOASTA
Hardware vs. Amazon EC2 Cloud - Performance in the Cloud
Ron Warshawsky - CTO, Enteros
Designing a Virtual Desktop Infrastructure for Performance & Reliability
Dave Stark - Virtualization Competency Lead, EMC
Case Study: Accelerating Backup and Replication Through Storage Virtualization
Charlie Kraus - Senior Director of Business Development, Certeon
& Dwayne McCoy - IT Manager, Boots & Coots
Performance Management for Composite Applications
Doug Willoughby, Director of Cloud Computing, Compuware

Back to Index

Platform-as-a-Service (PaaS)

General Session: PaaS is the Remedy for the VM Hangover
Mohamad Afshar - VP of Product Management, Oracle
Platform as a Service for the Enterprise
Jason Lochhead - CTO of Hosting Services, Terremark Worldwide, Inc.
& Tom Mornini - Co-Founder, Engine Yard
Using Software Appliances to Enable Customized PaaS
Adam Messinger - Vice President of Development, Oracle

Back to Index

Power Panels

CTO Power Panel - Has Enterprise IT Changed Forever and for Always?
Mark Rivington & David Movshovitz & Jason Lochhead & Ken Owens
CEO Power Panel - What's the Main Business Value of the Cloud?
Tom Lounibos & Dipto Chakravarty & Mark de Simone & Bill Karpovich
Lunchtime Power Panel - Who's Doing What (and Where) with Cloud Computing?
Rex Wang & Vineet Tyagi & Eric Z. Maass
Closing Power Panel: So, What's Working, What Isn't...And What's Next?
Terry Woloszyn & Darryl S. Brown

Back to Index

Private Clouds vs Public Clouds

Top Ten Private Cloud Best Practices and Pitfalls
Brian Wilson - Vice President, Services & Support, Surgient
Unlock the Cloud: Building a Vendor-Independent Private Cloud
Diego Parrilla, VP of Product Management, Abiquo
General Session: Deploy an Enterprise Private Cloud in Less Than 30 Days with Surgient
Brian Wilson - Vice President, Services & Support, Surgient
Private Clouds for Developers: Make Your infrastructure Agile
Diego Parrilla, VP of Product Management, Abiquo

Back to Index

Real-World Cloud Computing

Transforming Financial Service Firms with the Cloud
Catherine Minter - President, Cordys American
Cloud Storage Use Cases – What is Working, What Isn’t?
Chris Schin - Vice President, Products, Zetta
Beyond Theory: Applications in the Cloud Today
Lew Moorman - President,Cloud & Chief Strategy Officer, Rackspace
& Michael Crandell - CEO & Co-Founder, RightScale
SaaS Enablement of an Enterprise Application on the Cloud - Case Study
Emma Pudney - EVP, Product Strategy & Development, Virtual Ark

Back to Index

The Resource Cloud

Day Three Keynote: An Open Cloud Ecosystem: the Gathering Storm
Pete Malcolm - CEO, Abiquo

Back to Index

Virtualization

Virtualized Infrastructure: The Server Is Not Enough
Chris Barclay - Director of Product Management, Oracle
The Dynamic Datacenter ­- Where Static Virtualization Tools Don't Work
Dave McCrory - CTO, Hyper9
DOM Virtualization
Mike Samuel - Software Engineer, Google
You have a Virtualized Environment, Now What Do you Do?
Daniel Weiss - Director, IT Management Advisory Support, Unisys
Case Study: Accelerating Backup and Replication Through Storage Virtualization
Charlie Kraus - Senior Director of Business Development, Certeon
& Dwayne McCoy - IT Manager, Boots & Coots
Let's Get Unphysical!
Robert Grapes - Chief Technologist, Cloakware
Virtualizing Production Database Systems
Kutay Kilic - Sr. Director/Architect, CTO Group, Sybase
Server Virtualization: Aggregation vs. Consolidation
Shai Fultheim - Founder & CTO, ScaleMP
Optimize While You Virtualize to Get to the Cloud
Rich Corley - Founder, CTO & VP Engineering, Akorri

Back to Index

Virtual Machines

General Session: PaaS is the Remedy for the VM Hangover
Mohamad Afshar - VP of Product Management, Oracle

Back to Index

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Cloud-based NCLC (No-code/low code) application builder platforms empower everyone in the organization to quickly build applications and executable processes that broaden access, deepen collaboration, and enhance transparency for all team members. Line of business owners (LOBO) and operations managers know best their part of the business and their processes. IT departments are beginning to leverage NCLC platforms to empower and enable LOBOs to lead the innovation, transform the organization, an...
As enterprises around the world struggle with their digital transformation efforts, many are finding that innovative digital teams are moving much faster than their hidebound IT organizations. Rather than struggling to convince traditional IT to get with the digital program, executives are taking advice from IT research firm Gartner, and encouraging existing IT to continue in their desultory ways. However, many CIOs are realizing the dangers of following Gartner’s advice. The central challenge ...
Cloud Object Storage is effectively infinitely scalable and boasts the lowest total costs. But cloud SLAs and T&Cs are traditionally optimized for huge customers like Netflix, so applications demanding better confidentiality or higher availability typically can’t reap the benefits of public cloud storage. In his session at 18th Cloud Expo, Don Martin, CTO of Security First Corp, will provide an overview of innovative technologies available today – secret sharing and information dispersal algori...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...