Welcome!

Cloud Expo Authors: Sue Poremba, Pat Romanski, Elizabeth White, Patrick Burke, Jeremy Geelan

Blog Feed Post

Full speed ahead: FINRA social media regs remove “excuses for delay”

Full speed ahead: FINRA social media regs remove “excuses for delay”

By D. Bruce Johnston, DBJ Associates

Researchers and compliance officers are rallying around FINRA’s landmark 10-06 rule on social media-driven investment communications to give guidance to legions of newly energized investment marketers.

Marketers rejoice: Hedges

Marketers rejoice: Hedges

“We’re seeing new levels of enthusiasm among marketing communications project managers,” said Zach Hedges of Advisolocity recently. “Marketers on a tight budget see sunlight through the clouds.” He credits freeware networking site Linkedin, Twitter and WordPress for a lot of the investment marketers regained optimism.

“They are  just glad they can start telling a story again. That’s all,”  he added.

Financial research firm Nemertes signals happy days for thrifty marketers too in an online report: “The new guidelines bring clarity, but remove excuses for delay.”

Without delay, it’s full speed ahead for SMM.

However, Nemertes cautions the tidal wave of consultants, archivists, communications specialists, compliance firms and social media strategists, to get busy carefully: “Plan to converge or add social media features and capabilities with security solutions for communications media like email and IM.”

Meanwhile, the legal profession is hard at work decoding 10-06 for peers and marketers. Winston & Strawn’s Robert Boresta is scheduled to speak at Knowledge Congress’ Live Webcast on FINRA Guidance on Social Networking Sites on May 4.

Will low budgets prevent marketers from taking advantage of all of this good news? Not likely: media types can breathe easier following a new study quoted by Marketing Pilgrim that while 40% of marketers report budgets down for the year, 70% plan to redeploy their resources from traditional print and advertising to Twitter and Facebook marketing.

The resource shift is sure to accelerate as marketers and compliance officers now find common agreement.

The last impediment to utilizing the cost-efficiencies and creativity of social media programs has been removed. Perhaps a new era of responsible, spontaneous, transparent communication can help put back some heart in the troubled securities industry.

Read the original blog entry...

More Stories By Bruce Johnston

DBJ Associates is a Transformational Distribution Strategies firm focused on developing Social Media distribution solutions for Asset and Wealth Management firms, RIAs and Financial Advisors. D. Bruce Johnston is regarded by many as a high-energy, results-driven Financial Services Distribution Executive with a 25+-year career distinguished by an impressive record of contributions and winner of the Institutional Investor Fund Marketer of the Year award.

Cloud Expo Breaking News
Nearly every enterprise is evaluating cloud computing solutions either today or in the near term. Many have already made the leap, and many more are getting close to putting that first toe in the water. But there are key considerations that should be made, questions to be asked, and designs to consider before you can feel secure with your provider. In his session at the 10th International Cloud Expo, David Gulick, Product Manager, Hosting Product Management at Savvis, will help give you food f...
With Cloud Expo 2012 New York (10th Cloud Expo) now under four weeks away, what better time to introduce you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference... We have technical and strategy sessions for you dealing with every nook and cranny of Cloud Computing, but what of those who are presenting? Who are they, where do they work, what else have they written and/or said about the Cloud that is t...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server technology and green computing, will exhibit at SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions for Embedded Systems, E...
SYS-CON Events announced today that ScaleMP, a leading provider of virtualization solutions for high-end computing, will exhibit at SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York. ScaleMP is the leader in virtualization for high-end computing, providing maximum performance and lower total cost of ownership (TCO). The innovative Versatile SMP (vSMP) architecture aggregates multiple independent systems into a sin...
Come learn real-world examples where cloud and mobile are changing the way business works and the impact they're having on efficiency and productivity. In his session at the 10th International Cloud Expo, Rodrigo Coutinho Senior Product Marketing Manager at OutSystems, will look at how mobile and the cloud are interwoven and the wave of change these two 2012 megatrends will bring to your organization. He will also provide a roadmap to assure you can navigate this sea change for business succes...
Enterprise IT organizations want to deploy a virtualized data center fabric that will provide the foundation for agile private cloud computing. Getting there does not have to be difficult, but it does require a new approach to data center infrastructure design – an approach that is non-disruptive, vendor-agnostic, and very adaptable to changing business requirements. In his session at the 10th International Cloud Expo, Bruce Fingles, Chief Information Officer and VP of Product Quality at Xsigo...
With Cloud Expo 2012 New York (10th Cloud Expo) now under four weeks away, what better time to introduce you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
Whether you are a large enterprise, a growing business, a government organization, or a service provider, Cloud Expo New York is THE place you need to be June 11-14...so you can better understand both the provision and use of the cloud services that increasingly transforming IT and business alike. Cloud Expo covers every aspect of Cloud Computing: performance, integration, security, availability, compliance, purchasing, budgeting, development, visibility, automation...the works!
How can businesses harness the power of APIs to reach new customers and markets? In his session at the 10th International Cloud Expo, Alistair Farquharson, CTO at SOA Software, will walk the audience through the growth and evolution of the API, why effective API management is important, and how the game changes when companies expose business applications to the outside world. He will also discuss: A brief history of the API How to use APIs to make money, save money, build brand "Appificatio...
With Cloud Expo 2012 New York (10th Cloud Expo) now under four weeks away, what better time to introduce you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...