|By PR Newswire||
|February 25, 2010 09:00 AM EST||
RESTON, Va., Feb. 25 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage(TM) platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company and Alberto Culver, reach their desired audiences across Microsoft's online properties, such as MSN and Windows Live. As the inaugural comScore Audience Advantage partner for the CPG industry, Microsoft will use the platform for anonymous audience modeling and reporting to improve the effectiveness of ad delivery for its customers.
comScore Audience Advantage is a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately reach their most valuable audiences. Using data from its opt-in research panel of Internet users that can be aggregated into a variety of important consumer segments, comScore builds sophisticated predictive algorithms that a publisher can use to determine which of its site visitors should receive a particular ad. No personally identifiable information (PII) data is used in the implementation of comScore's predictive algorithms by Web site operators.
The Audience Advantage platform combines shoppers' actual in-store purchases made with loyalty cards with their online attributes - such as purchase behavior, geographic data, site visitation and search activity - to anonymously determine which visitors to a Web site are most likely to purchase a particular brand or product in a retail store.
Microsoft Advertising developed a CPG Online Effect product last year as part of its Microsoft Media Network offering to anonymously provide advertisers with sophisticated behavioral models that combine data that measure offline and online purchase behaviors to help advertisers reach their target audience online and drive offline sales results. This product will plug into the Audience Advantage platform to further explain how online advertising campaigns can impact offline sales.
After an ad campaign has been anonymously implemented on Microsoft's Web sites, CPG advertisers can leverage comScore's 350,000-person database of Internet users who participate in supermarket loyalty card programs to measure actual in-store sales resulting from the campaign. This helps CPG advertising customers to make more informed and sophisticated decisions about their online media campaigns and improve their effective audience reach across Microsoft's online properties.
For example, if a cereal company wants to reach women age 30-54 who used to purchase a particular cereal brand but haven't recently made a purchase, Microsoft can find an audience based on the comScore Audience Advantage model that fits the cereal company's key consumer criteria. Microsoft can then create look-alike customer segments and serve ads to people with similar characteristics across Microsoft's online properties. As a result of the collaboration, comScore is also able to use its consumer panel data to determine the offline sales trends among panelists who were exposed to the cereal company's online advertising as compared to a control group that wasn't exposed. This analytical approach determines the incremental sales the cereal company received from the online campaign.
"Given their offline and online panel size and their research capabilities, comScore was a key industry ally for Microsoft's CPG Online Effect solution," said James Colborn, Microsoft Advertising director. "Our combined solution will help not only deliver more relevant audiences to advertisers, but will also enable us to measure the lift in offline sales in an insightful way to help advertisers tweak or improve existing campaigns and their future media plans."
"We are excited to work with Microsoft on the inaugural audience optimization product built on the comScore Audience Advantage platform for the CPG industry," said Erin Hunter, comScore executive vice president. "With Microsoft's CPG Online Effect product, consumer goods advertisers can approach their digital ad campaigns with a significantly higher level of sophistication and insight than has previously been possible. By using actual point-of-sale purchase data as a key input in the modeling algorithm, advertisers can be confident that their campaigns will be delivered against their most valuable consumer segments."
The CPG Online Effect product features enhanced reporting capabilities from comScore AdEffx(TM) that go beyond traditional ROI metrics to demonstrate how ad campaigns influence trademark search queries and drive sales lift by creative message and ad size. All reporting is customized to fit an advertiser's needs and to help with future media campaign planning. Please visit advertising.microsoft.com for more information about the CPG Online Effect product or email [email protected] for more information about Audience Advantage for CPG.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore of the comScore Audience Advantage product, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
SOURCE comScore, Inc.
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Apr. 28, 2015 02:15 AM EDT Reads: 2,004
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Apr. 28, 2015 01:30 AM EDT Reads: 5,051
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 28, 2015 12:30 AM EDT Reads: 1,767
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
Apr. 28, 2015 12:00 AM EDT Reads: 4,665
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...
Apr. 28, 2015 12:00 AM EDT Reads: 1,154
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
Apr. 27, 2015 11:00 PM EDT
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
Apr. 27, 2015 07:45 PM EDT Reads: 1,706
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 27, 2015 06:00 PM EDT Reads: 4,492
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
Apr. 27, 2015 05:30 PM EDT Reads: 1,667
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
Apr. 27, 2015 04:00 PM EDT Reads: 1,934
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
Apr. 27, 2015 04:00 PM EDT Reads: 1,429
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
Apr. 27, 2015 04:00 PM EDT Reads: 1,807
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Apr. 27, 2015 04:00 PM EDT Reads: 2,515
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 27, 2015 03:00 PM EDT Reads: 1,535
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Apr. 27, 2015 02:00 PM EDT Reads: 1,322
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 27, 2015 02:00 PM EDT Reads: 1,579
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Apr. 27, 2015 02:00 PM EDT Reads: 2,240
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
Apr. 27, 2015 12:35 PM EDT
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...
Apr. 27, 2015 12:15 PM EDT Reads: 1,785
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
Apr. 27, 2015 12:00 PM EDT Reads: 1,708