@CloudExpo Authors: Elizabeth White, Zakia Bouachraoui, Liz McMillan, Pat Romanski, Roger Strukhoff

Blog Feed Post

Leading pharmaceutical company enters Turkish market and deploys Interactive Medica to manage entire sales force

Web-based implementation for over 100 users completed in only five weeks

Interactive Medica today announced the successful roll-out of its leading web-based sales management software to support the new Turkish operation of a major pharmaceutical company. One of the fundamental building blocks of the new sales organisation, the solution was implemented in just five weeks and is running in Turkish to support local language requirements.

The company's complete sales staff of 100+ people will rely on the solution to provide them with the information needed to do their job, while management now has the tools to be able to monitor and control activity quickly and transparently. The implementation has been tailored to support specific business practices, such as the need for individual sales staff to provide advance monthly plans for managerial approval.

Turkey accounts for around 40 per cent of the total Middle Eastern pharmaceutical market* and its growing pharmaceutical sector sells up to 1.3 billion products every year**.

The major pharmaceutical organisation selected Interactive Medica due to its deep market knowledge, understanding of its needs and ability to deliver to tight implementation deadlines. The company's secure, web-based Software as a Service (SaaS) model meant that it can be quickly and cost-effectively tailored to the pharmaceutical company's processes. This means that adding users as the sales force expands is instantaneous, ensuring that IT supports changing business needs.

"Emerging markets such as Turkey have been highlighted as the key growth areas for large pharmaceutical companies," said Richard Jenkinson, Managing Director, Interactive Medica. "However to successfully enter and thrive in these new markets requires nimbleness and flexibility. To support this pharmaceutical companies require IT systems that have rich functionality and are adaptable to meet changing needs and tight timescales. The combination of our pharmaceutical experience and the SaaS-based model made us the perfect choice for this major new venture. Our solution provides a backbone for the sales organisation so that it can quickly adapt and successfully grow in the Turkish market."

With over 140 successful client implementations, Interactive Medica is the premier supplier of web-based commercial software specifically tailored for the complex demands of the European pharmaceutical industry. Using its vast industry experience, Interactive Medica ensures that the application is tailored to the needs of each business with a high percentage of an employee's tasks and information accessible through a single screen. This ease of use increases employee satisfaction, guarantees uptake and reduces the need for training.

The Software as a Service (SaaS) model provides a secure, flexible method of delivering systems to the pharmaceutical market. It ensures rapid roll-out, the ability to tailor applications to business process and user needs, minimal IT requirements and scalability - users and functionality can be easily added or removed as company needs change. Security is safeguarded through high level encryption protection, with data, and communications access stored in a class leading secure location.


* Source: https://www.espicom.com/Prodcat.nsf/Search/00000378?OpenDocument
** Source: http://www.marketresearch.com/product/display.asp?productid=2539882&g=1

About Interactive Medica
Founded in 2002, Interactive Medica is the leading supplier of SaaS (Software as a Service) applications to the Life Sciences industry. Operating from offices across Europe and Asia, it currently works with 140 national sales organisations from 52 companies in over 30 countries. The company has unrivalled understanding of the Pharmaceutical market allowing it to tailor applications to client and user's exact needs.

For more information:
Matt Watson/Chris Measures
+44 207 842 3200
[email protected]

Damien Pool
Marketing Manager
Interactive Medica
+44 7738274544
[email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

CloudEXPO Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected path for IoT innovators to scale globally, and the smartest path to cross-device synergy in an instrumented, connected world.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of the world’s largest data centers. Click here to schedule a meeting with our experts and executives.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understanding as the environment changes.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the modern business digitalization solutions. Achieve up to 50% early-stage technological process development cost cutdown with science and R&D-driven investment strategy with Codete's support.