@CloudExpo Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Roger Strukhoff

Related Topics: SYS-CON MEDIA


At $24k a year for server hosting, the cloud can't fail

The risks of moving applications to the cloud can be small compared to the cost of dedicated server hosting


The tech industry's current love affair is with cloud computing - that hard to describe set of technology and infrastructure that is the obsession of companies large and small. Much like the industry's previous 'squeeze', SOA, the joy of the cloud is that you can make almost any technology fit under the name. Put plainly though, I see the cloud as a flexible set of server and storage resources that can host applications, somewhere out there, though you don't have to know where. With this comes the ability to reduce costs of running enterprise and SaaS applications.

There are many discussions about whether the IT teams of real companies will allow the cloud to become the platform for running their enterprise applications. There are risks that seem to come from the cloud that are fairly easy to identify:


  • This is a new style of technology, so you have to trust your vendor
  • Security of data is harder to understand than with dedicated servers
  • Reliability and high levels of service shouldn't be an issue, but you have to wonder if capacity is 'elastic' and can expand, what chance is there that it can suddenly shrink without warning too
  • Server resources are completely outside the control of IT, so you can't even call up and say, "my Window's server is going slow again. Could you reboot it?"

I look at it this way. If a dedicated server hosting company (in a location that Rackspace does not serve locally) wants to charge me $24,000 a year to install and babysit a single, basic server, it doesn't take long for my company to work out how to deal with the risks I stated (both technically and emotionally), and come out better off.

Put easily, the cloud is the perfect example of 'economies of scale'. But is there any reason that a hosting company has to view hosting, sourcing hardware and and managing a running data center as a single server proposition? Rackspace and others (despite their push to the cloud) are successful because they can view dedicated server hosting with the same mindset they use for their cloud offerings: the server is already here in the server room, installed and ready to go, alongside the other hundreds of boxes we have already running. They just don't plumb it in to the rest of the cloud infrastructure. Hosting a dedicated server cost effectively is not the complex, hard to get your head around elasticity of the cloud, but it is a mindset that doesn't treat every server as completely different from the last one either.

Dear Rackspace - please open a data center in Canada. My sides are still hurting from laughing at the $24k a year quote I received from one of your across the border competitors yesterday!



A post from the Improving It blog

More Stories By Phil Ayres

Phil Ayres is the founder of Consected, providing SaaS workflow to companies that want to improve their business processes immediately, not after an expensive software implementation project. Companies that work with Consected benefit from Phil's direct experience helping organizations meet their business goals through the use of innovative process and content management solutions.

CloudEXPO Stories
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one bottle of the oil for commercial purpose. But from its medical properties to its culinary importance, skin lightening, moisturizing, and protection abilities, down to its extraordinary hair care properties, prickly seed oil has got lots of excellent rewards for anyone who pays the price.
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected path for IoT innovators to scale globally, and the smartest path to cross-device synergy in an instrumented, connected world.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of the world’s largest data centers. Click here to schedule a meeting with our experts and executives.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understanding as the environment changes.