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The Future of Cloud Computing – A Study

From the Pew Research Center and Elon University

Recently, I became an executive advisor to Kaavo, a Cloud Applications Management software company. Kaavo is in a unique position to capitalize on the soon to be obvious need to manage applications on the cloud. It's interesting to see the cloud computing predictions and how it will change the way we work with applications.


A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote server networks, rather than depending primarily on tools and information housed on their individual, personal computers. They say that cloud computing will become more dominant than the desktop in the next decade. In other words, most users will perform most computing and communicating activities through connections to servers operated by outside firms.

Among the most popular cloud services now are social networking sites (the 500 million people using Facebook are being social in the cloud), webmail services like Hotmail and Yahoo mail, microblogging and blogging services such as Twitter and WordPress, video‐sharing sites like YouTube, picture‐sharing sites such as Flickr, document and applications sites like Google Docs, social‐bookmarking sites like Delicious, business sites like eBay, and ranking, rating and commenting sites such as Yelp and TripAdvisor.

The highly engaged, diverse set of respondents to an online, opt‐in survey included 895 technology stakeholders and critics. The study was fielded by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center. Some 71% agreed with the statement:

“By 2020, most people won't do their work with software running on a general-purpose PC. Instead, they will work in Internet-based applications such as Google Docs, and in applications run from smartphones. Aspiring application developers will develop for smartphone vendors and companies that provide Internet-based applications, because most innovative work will be done in that domain, instead of designing applications that run on a PC operating system.”

See the full report

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

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