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@CloudExpo Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Aruna Ravichandran

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@CloudExpo: Press Release

WorkXpress Named Up and Coming Cloud Computing Company by BTC Logic

BTC Logic Rates Cloud Computing Vendors

WorkXpress was named an Up-and-Coming Cloud Computing Vendor by BTC Logic. The Up-and-Comers segment is drawn from a database of smaller, innovative firms that offer novel approaches to specific Cloud problems that BTC believes warrant wider attention. BTC sees Up-and-Comers as potentially being interesting to IT executives who already have a broad view of the Cloud.

The Cloud Computing Ranking Report by BTC is a service to BTC clients, and is intended to sort through the crowded Cloud marketplace. The report provides insight for companies looking to develop an effective Cloud strategy.

The process BTC used to generate their rankings involved several steps, including the creation of a proprietary database of nearly all companies claiming to offer a Cloud product or service. Each company was then classified into Cloud segments and sub-segments.

To follow BTC's ongoing research efforts as well as learn more about the rationale for sub-categories underlying the seven main categories published in the report, follow the company's blog at (http://blog.btclogic.com).

For more information about WorkXpress (http://www.workxpress.com) contact Jake Burns at [email protected].

About the WorkXpress PaaS
WorkXpress is the world's only 5GL (fifth generation software language) PaaS (Platform as a Service) without programming. It provides more software and better features at a lower cost than its competitors. The platform offers non-programmers the ability to create limitless sophisticated business applications using five building blocks in an intuitive, drag and drop, point-and-click, secure, web-based environment. WorkXpress eliminates the need for coding, data modeling and database querying, while automating common systems administration tasks like maintenance or disaster recovery. These capabilities are all possible without purchase of additional hardware or software.

Additionally, WorkXpress offers full integrations with other applications and the latest web-based technologies. Some examples include Skype, FedEx, Google Maps, currency conversions, Google language translation, FTP services, IMAP email services, and many more. New integrations can also be easily created on the WorkXpress platform.

About BTC Logic
BTC Logic is a multi-disciplinary firm delivering measurable improvements in revenue and
performance for technology clients. We apply proven methodologies and deep experience in product development, sales and marketing to create lasting impact for our clients. Our hybrid team of Business, Technology, and Creative professionals augment your own internal teams to quickly resolve revenue and performance issues, and to deliver results. Signature demand generation services include Technology Assessments, Precision Segmentation, Lead Cultivation, ROI Tool Development, Messaging & Design Services, and Quick Launch Toolkits.

We build competitive advantage for our clients by leveraging disruptive technologies, like Cloud Computing or Web 3.0 user innovations, and aim to provide thought leadership and insight. The Cloud Computing Ranking Report is part of this service to existing and future clients, and is highly regarded by organizations attempting to sort through the crowded Cloud marketplace and to

More Stories By Treff LaPlante

Treff LaPlante has been involved with technology for nearly 20 years. At WorkXpress, he passionately drives the vision of making customized enterprise software easy, fast, and affordable.

Prior to joining WorkXpress, Treff was director of operations for eBay's HomesDirect. While there, he created strategic relationships with Fortune 500 companies and national broker networks and began his foray into the development of flexible workflow software technologies. He served on the management team that sold HomesDirect to eBay.

During his time at Vivendi-Universal Interactive, Treff was director of strategy. In addition to M&A activities, Treff broadly applied quantitative management principles to sales, marketing, and product line functions. Treff served as the point person for the management team that sold Cendant Software to Vivendi-Universal. Earlier positions included product management and national sales trainer for Energy Design Systems, an engineering software company. Treff began his professional career as a metals trader for Randall Trading Corp, a commodities firm that specialized in bartering and transporting various metals and coal from the then-dissolving Soviet Union.

Treff received his MBA from Pepperdine University and a BS in chemical engineering from The Pennsylvania State University. http://www.workxpress.com

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