Welcome!

@CloudExpo Authors: Automic Blog, Liz McMillan, Elizabeth White, Pat Romanski, Nate Vickery

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Blog Feed Post

The Battle of Economy of Scale versus Control and Flexibility

When strategies are formed it quickly becomes obvious that cloud computing is more about balance than anything else

When strategies are formed it quickly becomes obvious that cloud computing is more about balance than anything else.

At a time when you’d think cloud computing would be the primary “go to” strategy for managing scale and rapid growth multiple well-known and demanding organizations are building their own data centers instead.

With all the hype around cloud being faster, cheaper, and more efficient these folks must be crazy, right?

Not at all. In fact, these moves illustrate the growing friction between the economy of scale offered by cloud computing and the control and flexibility that is part and parcel of owning one’s own data center.

blockquote In April Twitter announced plans to build a data center of its own. On Wednesday it provided additional details on the Twitter Engineering blog.

“Later this year, Twitter is moving our technical operations infrastructure into a new, custom-built data center in the Salt Lake City area,” wrote Twitter’s Jean-Paul Cozzatti, who said having dedicated data centers will provide more capacity to accommodate growth of 300,000 new users per day. “Keeping pace with these users and their Twitter activity presents some unique and complex engineering challenges. Importantly, having our own data center will give us the flexibility to more quickly make adjustments as our infrastructure needs change.”

-- Data Center Knowledge, “Twitter Picks Utah for New Data Center

Twitter isn’t the only Web 2.0 savvy organization moving to their own data center. Facebook earlier this year announced it, too, was also investing in building out its own data center.

BUT CLOUD AUTO-SCALES and STUFF!

It’s not all about scalability. I know that sounds nearly heretical, but it’s not. And it’s not a new mantra, either. Scalability is certainly a factor in why one would choose cloud computing over a localized deployment, but also important are control and flexibility.

Another consideration is the ability to customize your data center infrastructure to provide more granular control of operations. “That control gives us a ton of flexibility, and we can build new things without having to wait for our partner,” said Heiliger [Jonathan Heiliger, Facebook’s VP of Technical Operations]

-- Data Center Knowledge, “Data Centers: For When The Cloud is Not Enough

If I’ve said it once I’ve said it a thousand times: control is a huge factor in the decision making process and cloud-cio-disruptorssomething that isn’t effectively offered by today’s public cloud computing offerings. Remember the Information week analytics Cloud computing survey in 2009?

Even though security remains concern number one, control and configurability are on the top of the list, as well. The issue of control has almost always gone hand in hand with cloud adoption inhibitors, but it always takes a back seat to the more glamorous and scary “security” issue. These are not minor stumbling blocks in many cases, and the inability to rapidly adapt an infrastructure to meet growth and scale and make architectural changes, if necessary, are paramount to success. If cloud computing cannot provide the agility necessary to meet these challenges then it is logical to assume that organizations will either (a) stay in the local data center or (b) move to a local data center from the cloud when it becomes obvious the environment is inhibiting forward momentum.

Current adoption patterns indicate that this is not an anomaly, but will instead likely become the norm for organizations. Applications that are initially deployed “in the cloud” will, upon becoming a critical business application or growing beyond the meager means of control and flexibility offered by the cloud, will cloudcontrolmigrate to the data center, where control and agility are provided by the simple fact that the organization can change at will any piece of the infrastructure – from its physical implementation to its logical organization – at will. This is evident in the percentage of organizations using cloud for “dev and test” but not for production. Clearly the economy of scale and rapidity of deployment makes the cloud a perfect environment for development and testing but not necessarily production.

ECONOMY of SCALE MAY be INHIBITING SCALE

The irony is that the economy of scale offered by cloud may well be biting cloud in the proverbial derrière as it becomes the inhibitor to effective scale by limiting or making extremely difficult the architectural changes necessary for an application to scale in a cloud environment.

At some point scalability can become not about the application but about its infrastructure and the way in which that infrastructure interacts. It can become about the network and its components and how applications end up interacting with and through that infrastructure. In a cloud computing environment it is rarely the case that a customer can impact that infrastructure and, when it can, it is then limited by other factors such as underlying virtualization technology and the physical server infrastructure on which the application is ultimately deployed. If the answer to a scalability obstacle is more bandwidth and higher throughput, you can’t really add another NIC to a server in the cloud. That’s not your call. But it is if you’re in the data center, and it is virtualization – not cloud - that ultimately provides the agility to make such a change and rapidly propagate that change across the application deployment.

It isn’t always about costs. Well, okay, it is about cost but in IT it’s about cost as it relates to performance, or flexibility, or other operational functionality required to successfully meet data center and business goals. When spending less on infrastructure results in higher operational costs, the organization really hasn’t saved money at all. Savvy CIO and CTOs understand that it’s not a battle, but a balancing act. It’s not about achieving the highest economy of scale, but the best economy of scale given the specific operational and business needs.


Related Posts

 

from tag control

Follow me on Twitter View Lori's profile on SlideShare friendfeed icon_facebook

AddThis Feed Button Bookmark and Share

 

 

Read the original blog entry...

More Stories By Lori MacVittie

Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

@CloudExpo Stories
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...