Why are APIs so important in clouds? Do APIs have to be open? How fast or slow will standardization in the cloud be? Why is ensuring high availability for the cloud service critical?
In his session at the 10th International Cloud Expo, Mårten Mickos, CEO of Eucalyptus Systems, will answer these questions and address cloud standards, APIs and the critical question: Will we end up with one, two or more competing cloud standards? And, how will this affect the evolution and adoption of cloud comput...| By Greg Schulz | Article Rating: |
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| September 4, 2010 04:00 PM EDT | Reads: |
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This past week I spent a few days in San Francisco attending the VMworld 2010 event which included a Wednesday evening concert with the Australian band INXS.
Despite some long lines (or queues) waiting to get into sessions, keynotes or lunch resulting in delays reminiscent of trying to put too many virtual machines (VMs) onto a given number of physical machines (PMs) in the quest to drive up utilization, the overall event was fantastic.
While at the event, I had a chance to meet up with fellow vExpert Eric Siebert whose new book Maximum vSphere made its debut. I was honored when asked by Eric to help out with his chapter on storage, learn more about Erics new book here.
Eric was just one of many people I was able to catch up with or in some cases meet for the first time face to face. Among the many fellow twitter tweeps included @3parfarley @aebarrett @charleshood @cxi @edsai @ericsiebert @hpstorageguy @iben @jmichelmetz @jtroyer @keithnorbie @KendrickColeman @MesabiGroup @PariseauTT @RayLucchesi @RickVanover @rodos @rogerlund @rootwyrm @sakacc @scott_lowe @ServerVirt_TT @SiliconValleyPR @ssauer @ssharwood @StorageOlogist @stu @Texiwill and @vmworld not to mention many others who are not on twitter.
Big thanks to @rogerlund for organizing a very impromptu ad hoc lunch discussion with a couple of other IT pros representing vary different as well as diverse spectrums of public, private, small, large and ultra large environments.
I was only at the event for two days and thus there were many others that I was looking for at their booths or in the hallways (I saw @ekhnaser among others that I could not call out too in time) or in the meeting rooms as well as in the lunch hall. I look forward to seeing you all at some future event or venue.
On the food scene, while I did not have a chance to dine at one of my local favorites Brandy Hos, I did have a fantastic lunch at Henrys House of Pain (aka Henrys House of Hunan on Sansome). I also had a great outdoor dinner in the alleyway based Cafe Tiramisu where I enjoyed their signature dish. The dish which was essentially a fruit de mer (Fruit of the Sea) over linguine covered with a thin pizza crust that was baked. It was fantastic and brings a whole new dimension to the theme of a classic pot pie meets fruit de mar, give it a try!
On an even lighter or fun note, following are photos and links to some videos of the INXS event courtesy of Karen (aka Mrs Schulz). In addition to being an award winning photographer, Karens day time job is that of an applications development analyst (e.g. an IT Geekette) at a large Minnesota based Mining and Manufacturing company that is also involved in many different sticky and abrasive among other products.
Karen (Photo Courtesy Karen Sculz)
Karen took the following photos (and videos) with her Cannon Powershot S5 Digital camera.
Me heading to INXS show at VMworld 2010 (Photo Courtesy Karen Schulz)
Me sitting in the middle of the virtual highway (Photo Courtesy Karen Schulz)

INXS at VMworld 2010 (Photo Courtesy Karen Schulz)
JD Fortune of INXS at VMworld (Photo Courtesy Karen Schulz)
Kirk Pengilly and JD Fortune of INXS at VMworld 2010 (Photo Courtesy Karen Schulz)
Tim Farriss of INXS (Photo Courtesy Karen Schulz)
Here are links to some videos that Karen captured from up front near the stage during the INXS show at VMworld 2010.
Devil Inside (not to be confused with the devil is in the details of clouds, virtualization and other IT topics)
By My Side (Where a vendor or solution partner should be during and after the sale for their customers)
Disappear (What should not happen to your data or virtual machines in physical, virtual or cloud environments)
Never Tear Us Apart (What should not happen between your servers, storage, applications and data)
Need You Tonight (The call that many system admins get during their off hours)
New Sensation (What many are experience with virtualization and clouds)
Dont Change (Ironic final song of encore of a concert at conference with a theme of change)
A big tip of the hat along with thanks goes out to John Troyer of VMware as well as Sarah Shvil of the VMware Analyst Relations team for helping make it possible for me to attend as an independent IT industry analyst instead of on the coat tails of a vendors exhibit hall pass (disclosure: I paid for my own travel, lodging and dinning expenses).

Me hitching a ride on the virtual highway to the clouds and VMworld (Photo Curtsey Karen Schulz)
Hopefully with some luck, I will be able to hitch a ride and attend VMworld again next year in Las Vegas, perhaps even as a repeat vExpert as well as IT Industry Analyst.
Thats a wrap for now.
Cheers gs
Greg Schulz - Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio
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Published September 4, 2010 Reads 4,257
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More Stories By Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.
In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.
Why are APIs so important in clouds? Do APIs have to be open? How fast or slow will standardization in the cloud be? Why is ensuring high availability for the cloud service critical?
In his session at the 10th International Cloud Expo, Mårten Mickos, CEO of Eucalyptus Systems, will answer these questions and address cloud standards, APIs and the critical question: Will we end up with one, two or more competing cloud standards? And, how will this affect the evolution and adoption of cloud comput...Feb. 13, 2012 02:42 PM EST Reads: 231 |
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In his session at the 10th International Cloud Expo, Eric Baldeschwieler, Co-Founder & CEO of Hortonworks, will look at the current state of the Hadoop project, lessons learned by deploying it at scale, and the roadmap for its future.
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Very few trends in IT have generated as much buzz as cloud computing. In his session at the 10th International Cloud Expo, Mark Hinkle, Director, Cloud Computing Community at Citrix, will cut through the hype and quickly clarify the ontology for cloud computing. The bulk of the conversation will focus on the open source software that can be used to build compute clouds (infrastructure-as-a-service) and the complementary open source management tools that can be combined to automate the management...
The proliferation of device connectivity is redefining the functionality requirements and capabilities of many embedded systems as more and more of these devices look to leverage the “Cloud.” While many commercial software and hardware component vendors have begun to realign their value propositions to satisfy growing demand, commercial-off-the-shelf products (COTS) alone cannot meet every OEM’s needs. As a result, the Embedded Cloud has injected a new level of uncertainty and a new competitive ...
Hardware and chemistry improvements will make the $1,000 human genome a reality soon. While the massive amount of genomics data that will be generated represents a huge opportunity to advance personal medicine, it also presents an enormous big data challenge.
In his session at the 10th International Cloud Expo, Dr Andreas Sundquist, CEO of DNAnexus, will discuss how the cloud will address these issues by enabling the management, storage, sharing and analysis of the world’s DNA data and how it ...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
With Big Data Expo 2012 New York (co-located with 10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
In 2011, Apache Hadoop received tremendous attention for helping organizations cost-effectively capitalize on their big data. Hadoop is now disrupting the business of analyzing data.
In his session at the 10th International Cloud Expo, Eric Baldeschwieler, Co-Founder & CEO of Hortonworks, will look at the current state of the Hadoop project, lessons learned by deploying it at scale, and the roadmap for its future.
Big Data Track attendees will learn about the exciting developments that have ...
The focus of Java EE 7 is on the cloud, and specifically it aims to bring Platform-as-a-Service providers and application developers together so that portable applications can be deployed on any cloud infrastructure and reap all its benefits in terms of scalability, elasticity, multitenancy, etc. The existing specifications in the platform such as JPA, Servlets, EJB, and others will be updated to meet these requirements.
Java EE 7 continues the ease of development push that characterized prior ...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
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Apache Killer.
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Although it can feel like you’re playing an intense game of Buzzword Bingo, the key way to approach new technologies like Cloud Computing is to marry them up with other hot topics, like social media and big data.
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