Welcome!

@CloudExpo Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Ed Featherston

Related Topics: @CloudExpo

@CloudExpo: Blog Post

Cloud Computing is Today's RDBMS

Nobody Really Likes Change. How Do We Overcome This Reality?

I saw a cartoon years ago about technology in a print magazine--remember those? It might have been The New Yorker, or maybe it was NASCAR Illustrated or Guns & Ammo; I can't remember.

The cartoon showed The Executive from Central Casting behind his desk, balding, glasses, thin tie and lips, sharp beak, barking into his intercom, "Miss Jones (or Smith or Stein), we need an RDBMS strategy! Find out what an RDBMS is immediately!"

Yes, it's true, I saw the term "RDBMS" in a nationally distributed, non tech magazine. Such is the nature of what we now call memes. Whether a cultural meme-my demographic will remember "Well, excuuuuuse me" and "But nooooooo"-or a more modern, YouTube-type meme-"...and cancel the clown"-these things spread like wildfire through society.

Nothing New Here
The blogosphere's echo chamber is hardly unique; I once got arrested as a young lad in Illinois, and my aunt in Florida knew the charges before I did. (The "stolen" muskmelons were my grandfather's. He had asked me to run them over to his brother, to whom he was not speaking at the time. Case dismissed. I had to pay the speeding ticket, though.)

So RDBMS was once the new toy. It was an important one, too. The main competitors of the day-Oracle, IBM, Sybase, Informix, Ask/Ingres, and Microsoft-were in a frantic drive to lock customers in, to get that big three-pronged hook into as many corporate mouths as possible and never let go of the line. Even today, the database remains the central application in the entire, Worldwide Realm of Enterprise IT.

The Worldwide Web was the next truly transformational development within the realm. It occurs to me that a few other folks have written about the Web and its impact over the past 15 years; I have nothing to add to this discussion today.

Isn't It Rich?
So send in the Clouds. Fortuitous, isn't it, that the Internet was handwaved as a cloud all these years? It could have just as easily been diagrammed as a series of tubes or something. Tubular Computing just sounds too Spicolian, dude.

So Cloud Computing it is. And now is the time for all good men and women to come to the aid of their enterprise, with a Cloud-Computing strategy that will enable them to maintain competitive advantage through seamless end-to-end interoperability while keeping their most important assets-their customer relationships and employees-first and foremost in their thinking.

This has led to the usual landrush by technology vendors, oversimplification by general media, and fear and loathing by IT buyers. For all the happy talk about change that we hear from our politicians and titans of business, the reality is that people don't like change. Or, they like change but only on their terms.

I've dressed the same frumpy way since my mom let me pick my own clothes in second grade or so. I still wish I had never traded in that 1991 Toyota Camry. And I'm not interested in hearing that anyone's better than George Jones or Merle Haggard, thanks very much. I think most of my fellow human beings have the same ingrained attitude about change.

Isn't it Switch?
Go ahead, read Nicholas Carr's The Big Switch. Old Nic was just trying to be provocative when he first hit the radar screen with his "Does IT Matter?" article and book. In retrospect, maybe he'd say he was too provocative, because he has been widely misunderstood.

IT does matter, and Nicholas Carr knows this as well as you and I know it. Electricity matters, too, as does water.

None of these creates utopia on their own. Only the ideas behind them improve the way companies do business, improve lives.

So how can we be sure that Cloud Computing improves enterprises and lives? Is that question on your radar screen? Let me explain why I think it should be.

The first distinction I make is between the Enterprise Cloud and the Consumer Cloud. I see the distinction between Public Cloud and Private Cloud as being "a simple matter of execution," as we say. These are both subsets of the Enterprise Cloud phylum.

I do understand that there is a substantial Social Networking dimension to enterprises today, and Social Networking was created to screw, er, serve consumers. I also realize that several major major businesses today leverage Enterprise Cloud technology to deliver consumer services-think Apple.

Sorry, No Change
Realistically, though, who amongst us is Steve Jobs, other than Steve himself? When most enterprise IT folks are thinking of Cloud Computing, they're thinking of how to re-deploy resources to support the company website, run internal management programs (like Oracle's latest RDBMS and related apps), or keep their engineers securely connected from Chennai to Chattanooga to Chermany.

And they don't like change. They don't want to make a big switch. They dread the enthusiastic note from CEOs who just got caught up with Cloud Computing during their recent working holiday in Malta or the Comoros (or maybe just Hilton Head this year.)

Whether you've been in this business 30 years or only 3, I'm sure you have one or more anecdotes about a.) presenting a brilliant transformational plan to your IT managers that was meant by blank stares, grumbles, or outright derision, b.) listening to some lunatic present a nonsensical "transformational" plan that would destroy all current capability while flushing money down the toilet.

Change in IT departments usually comes slowly, with enough snafus to create every variety of recognizable fubar. Budgets are overspent, vendor relations get frayed (and worse), the alligators become so numerous you forget it was your job to drain the swamp.

And now you're coming to me saying we're just going to rip everything out and put our family jewels into the hands of that guy who sells books online? Or those Commie kowtowers? Or that woman who talks like a sailor? Or here's an idea: how about we get in even deeper with Cisco and tick off HP? Or is it the other way around?

In fact, that's exactly what I'm saying. I'm not advocating a blue ocean, a long tail, a leap over a chasm, or the absurd notion that the world is flat (a 10,000-mile-long supply chain is a 16K-long supply chain by any other name).

The Hard Sell
But if I could tell you that you can reduce the 80% of your IT budget that you spend on maintenance and bollocks, would you be interested? If you could tell your controller that IT is now simply a monthly expense, rather than a capital expenditure nightmare, would he or she be interested? If you could tell your CEO that the IT department is now the company's primary source of innovation, would any of you be interested?

Let's get away from the notion that Cloud Computing will vacate entire floors of engineers in Santa Clara or Omaha for "three guys in India." That was a disastrous statement, by whomever made it.

This is the nub of the challenge, I know. The C-Suite is full of people who didn't get there by being nice and who can't keep their hands off of quick savings when they see them. And it takes more courage to push back top management than it does to say "no" to a four-year-old who wants that piece of candy. But the principle is the same.

You, too, can improve your enterprise. Maybe even change the world a little bit. Go ahead and put members of the Cloud Security Alliance through their paces; make triple sure they've addressed your security concerns.

Then sell your vision based on why it makes your company smarter and better, not why it's going to save a little money here and there. In fact, if you're at a small company, you can now dream dreams that were impossible in a world where serious IT was too expensive for you. If you're a grumpy IT manager listening to the pitch, don't fear this change. As with RDBMS a generation ago, everybody needs a Cloud Computing strategy today.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

@CloudExpo Stories
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Archi...
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...