@CloudExpo Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Roger Strukhoff

Related Topics: @CloudExpo, Recurring Revenue

@CloudExpo: Article

Oracle Founder Right About Salesforce.com

The Cloud Defined

The Oracle founder isn't afraid to say and do what he wants. Sometimes it takes a guy like him to say what needs to be said.

Ellison famously lambasted Salesforce.com - which offers customer relationship management software and enterprise cloud computing - in a video a year ago. He pointed out with no small sense of bombast that there is a big difference between inventing new technology and simply adopting a new name that makes it seem like you've invented technology. In Salesforce's case, it took its software-as-a-service and began calling it cloud computing, seemingly ignoring the other critical elements of the cloud.

Nothing about Salesforce's technology, its delivery or its customers' experience changed. The only thing that changed at Salesforce was its website. And it wasn't the only company. It's startling to consider the range of products now referred to as "cloud computing" because that's what is trendy in today's technology industry.

That so many providers are willing to so significantly change their brand image points to the fact that the industry isn't stable. And the reason it's not stable is because customers aren't being satisfied. I see this dissatisfaction every day when talking to potential customers, and I also see it when I speak with the IT channel. I see it when I talk to Salesforce customers quite frequently.

Particularly with small- and mid-sized businesses, technology remains a half-hearted and often broken offering.

True cloud computing is addressing this problem. Businesses adopting cloud solutions are enjoying remarkable productivity gains, cost savings, revenue increases - all on a budget they can afford. And IT product and service providers delivering cloud solutions are enjoying not just happy customers but sizable profit margins.

You've got to hand it to Ellison because he isn't one to let things go. Today, he's touting Oracle's latest cloud innovations. And even as he does so, he continues to lambaste the pseudo-cloud providers.

"We believe cloud computing is a platform," Ellison said. "It must be elastic and it must include hardware and software; not just applications on the Net like Salesforce.com."

In time, the market is going to realize this, and for those offenders, I believe there will be backlash.

This was originally posted on the Central Penn Business Journal Gadget Cube.






cloud innovations


More Stories By Treff LaPlante

Treff LaPlante has been involved with technology for nearly 20 years. At WorkXpress, he passionately drives the vision of making customized enterprise software easy, fast, and affordable.

Prior to joining WorkXpress, Treff was director of operations for eBay's HomesDirect. While there, he created strategic relationships with Fortune 500 companies and national broker networks and began his foray into the development of flexible workflow software technologies. He served on the management team that sold HomesDirect to eBay.

During his time at Vivendi-Universal Interactive, Treff was director of strategy. In addition to M&A activities, Treff broadly applied quantitative management principles to sales, marketing, and product line functions. Treff served as the point person for the management team that sold Cendant Software to Vivendi-Universal. Earlier positions included product management and national sales trainer for Energy Design Systems, an engineering software company. Treff began his professional career as a metals trader for Randall Trading Corp, a commodities firm that specialized in bartering and transporting various metals and coal from the then-dissolving Soviet Union.

Treff received his MBA from Pepperdine University and a BS in chemical engineering from The Pennsylvania State University. http://www.workxpress.com

CloudEXPO Stories
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one bottle of the oil for commercial purpose. But from its medical properties to its culinary importance, skin lightening, moisturizing, and protection abilities, down to its extraordinary hair care properties, prickly seed oil has got lots of excellent rewards for anyone who pays the price.
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected path for IoT innovators to scale globally, and the smartest path to cross-device synergy in an instrumented, connected world.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of the world’s largest data centers. Click here to schedule a meeting with our experts and executives.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understanding as the environment changes.