@CloudExpo Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Roger Strukhoff

News Feed Item

Hubspan Forecasts Top Five Cloud Computing and Business Integration Predictions for 2011

Doing Business the Customers' Way, Increased Emphasis on Cloud Security and Convergence of Business Intelligence and B2B Integration to Take Precedence in the New Year

SEATTLE, WA -- (Marketwire) -- 11/15/10 -- Hubspan Inc., the leading provider of cloud-based business integration solutions, today announced its top five predictions for cloud computing and business integration for 2011. Based on insights gathered from IT industry thought leaders, analysts and enterprise customers, Hubspan anticipates the most significant priorities in the year ahead to be companies providing real-time, event-driven data that can allow businesses to be more agile, and companies placing a greater focus on doing business the customers' way to positively position customers for the eventual economic recovery . With the hype around cloud computing starting to fade, a greater emphasis will be placed on solving the business problem and addressing security.

Hubspan's top five predictions for 2011 include:

1. Companies will stop buying the cloud and start buying the solution.
Buying the cloud, for cloud sake, was all the rage in 2010. But in 2011, the hype will die down and decision-makers will be more cloud savvy, realizing the cloud is just a consumption model. They will go back to basics and focus first on solving a business problem, then finding a good solution. Next year, fewer IT leaders will push the cloud, and instead lead with the business problem to see whether the cloud is the right delivery model for the solution.

2. BI(2): Convergence of business integration and business intelligence.
More companies are exchanging information via on-demand channels. Not surprisingly, they want visibility into this goldmine of information given the impact it can have on their top and bottom line. Whereas BI tools were once deployed as standalone products, in 2011 more customers will want bundled solutions that include business intelligence as a value add necessity. This will be the year that we'll see more vendors looking to bundle business intelligence into their solutions so customers can benefit from event-driven intelligence.

3. Cloud vendors will unite to address security.
Fears about cloud security are the primary reason why companies continue to proceed cautiously with moving mission critical data and applications to the cloud. While the benefits of scalability and agility are well-known, the anxiety over security isn't likely to diminish in the near future. However, the cloud industry is hearing customer concerns and taking a proactive stance to address and mitigate potential risk. In the next year, we'll see a heightened focus from cloud vendors on SLAs, best practices and compliance that will help customers overcome their concerns about security, and keep cloud adoption and innovation on an upwards trajectory.

4. Doing business the "Customers' Way" becomes a necessity for growth.
Like any buyers' market, customers are in a position of power. So in today's volatile climate, businesses will need to get closer to their customers out of necessity to maximize their relationships. To do business their customers' way, companies must focus on customer needs, adapt to customer resources, and provide value that will impact customer bottom lines without forcing them to change the way they currently do business. In 2011, we will see more companies recognize this area of opportunity, and find ways to help customers leverage existing infrastructure with minimal added investment, integrate and automate critical business processes, build customer loyalty, and positively position their companies for the eventual economic recovery.

5. B2B becomes business critical.
B2B integration is quickly evolving to become a more critical part of an organization's overall IT and business strategy. Over the next 12-18 months, we will continue to see more convergence and M&A activity in this space, as vendors look to add capability and global reach to meet demand. B2B integration will intersect with application integration, business process management, service oriented architecture and other synergistic technologies. What's more, companies will demand greater leverage of legacy and new ERP investments to automate business processes and exchange information in real-time. As such, 2011 will be the year B2B integration will no longer be a "nice to have," but a "must have" as companies become less vertically integrated and more horizontally distributed.

"Over the last year, companies have been increasingly collaborating and exchanging information with external partners and customers, making B2B integration all the more critical for everyday business success," said Margaret Dawson, vice president of product management for Hubspan. "As companies continue to look to for ways to extend of the value of their existing infrastructures and leverage the on-demand, scalable power of cloud computing, we will see new opportunities to help our customers solve their business problems by helping them automate business processes and by providing real-time visibility into critical business transactions."

About Hubspan Inc.
Hubspan is the leading provider of cloud-based business integration solutions, helping companies automate business processes across internal and external communities. Hubspan's flagship solution is the WebSpan SaaS Integration Platform. An enterprise-class solution, WebSpan combines Hubspan's innovative, cloud-based platform and managed services with IBM WebSphere integration software. Thousands of companies, from small enterprises to the Fortune 500, successfully use the platform every day for secure, reliable and scalable business integration. WebSpan is available in packaged integration processes, from managed file transfer, PO, e-invoicing and punchout to full business processes, such as Supply Chain, Customer Integration, Advanced EDI and B2B eCommerce. For more information, go to www.hubspan.com or email [email protected].

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one bottle of the oil for commercial purpose. But from its medical properties to its culinary importance, skin lightening, moisturizing, and protection abilities, down to its extraordinary hair care properties, prickly seed oil has got lots of excellent rewards for anyone who pays the price.
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected path for IoT innovators to scale globally, and the smartest path to cross-device synergy in an instrumented, connected world.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of the world’s largest data centers. Click here to schedule a meeting with our experts and executives.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understanding as the environment changes.