“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.”
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| December 9, 2010 07:00 AM EST | Reads: |
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“The recent additions to our portfolio, including Cloud Connect and Critical Sites, make logical business sense for those looking for best-in-class hosted solutions as alternatives to expensive and inefficient on-premise IT infrastructure,” said Rackspace CTO John Engates (pictured) as his company Rackspace Hosting announced that it was boosting its Enterprise-grade services with the addition of two new offerings: Cloud Connect and Critical Sites.
"Businesses of all sizes and budgets," Engates added, "now have access to Enterprise-class infrastructure, backed by our industry-leading Fanatical Support.
San Antonio, Texas based Rackspace Hosting describes itself as the world's leading specialist in hosting and cloud computing and is best known in the industry for coining (and registering) the concept of Fanatical Support.
Critical Sites, for example, is an extension of Fanatical Support into the application layer. The offering is designed, says Rackspace, to deliver mission-critical support for clients’ most important websites and applications.
The company describes it as follows:
"Critical Sites is specifically designed for clients who are dependent upon an online presence to drive customer acquisition/retention, revenue generation, customer service, and the building of brand equity. This new service level offers the technical expertise and enterprise tools to help maximize infrastructure performance, proactively identify issues before they affect the end user experience and quickly address any problems that do occur.Every Critical Sites customer receives access to a suite of Advanced Performance Management tools to gain real-time visibility of the end user experience. The tools are designed to increase peak application performance and availability, and ensure that the infrastructure functions at the optimal level to support the business. In recognition of the importance of mission-critical websites and applications to its customers, Critical Sites is backed by an advanced SLA with available double payout on select SLA terms."
Rackspace's claim for Cloud Connect, which was released from beta at the beginning of November, is that it's the first service to seamlessly link together cloud computing and traditional hosting, along with providing enhanced user control and security. The aim is to allow Rackspace customers to combine the scalability and cost benefits of The Rackspace Cloud with the added security and configurability of dedicated managed hosting.
Engates explains:
"As an extension of Rackspace’s Fanatical Support, Cloud Connect customers will interact with a single account team and will not be charged for bandwidth within the Cloud Connect infrastructure."
Engates notes that Rackspace customer Major League Gaming (MLG), which operates one of the largest online professional video game leagues in the world supporting million of players worldwide, has already taken advantage of Cloud Connect to meet its technology needs. (MLG is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity.)
“As a growing company with millions of users, we have significant scaling requirements that are being addressed very successfully with Rackspace’s Hybrid Hosting approach,” stated Brian Corrigan, CTO, Major League Gaming.
Published December 9, 2010 Reads 8,432
Copyright © 2010 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Jeremy Geelan
Jeremy Geelan is President & COO of Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of Cloud Expo's "Power Panels" on SYS-CON.TV.
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In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud." They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud."
In her session at the 12th International Cloud Expo, Niki Acosta, Cloud Evangelista for Rackspace, will talk thro...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
The new open source cloud orchestration platform called OpenStack is the promise of flexible network virtualization, and network overlays are looking closer than ever. The vision of this platform is to enable the on-demand creation of many distinct networks on top of one underlying physical infrastructure in the cloud environment. The platform will support automated provisioning and management of large groups of virtual machines or compute resources, including extensive monitoring in the cloud.
Everyone is virtualizing, but are they realizing any of the promised savings? This overview of IBM's new virtualization optimization solutions will show you how integrated Cloud Solutions like SmartCloud Provisioning and SmartCloud Monitoring can deliver the savings virtualization promises.
Organizations are using intelligent management and analytics to provide the insight needed to optimize their virtualized infrastructure and dramatically improve availability, reduce data storage footprint...
One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders to fill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threate...
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model.
In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...
OpenStack Cells is one of the most anticipated features in Grizzly, the seventh release of the open source software that offers more block storage options and scalability. It has been running in production at Rackspace for more than a year.
In his session at the 12th International Cloud Expo, Wayne Walls, OpenStack Developer Advocate at Rackspace Hosting, will discuss nova cells and how it is changing the way you design your cloud applications and infrastructure. He will explain how OpenStack ...
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Cloud computing is now a widely reported, if not accepted, IT movement that, depending on who you talk to, has changed or is changing the way businesses utilize infrastructure.










