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@CloudExpo Authors: Elizabeth White, Flint Brenton, Liz McMillan, Yeshim Deniz, David Dodd

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog

@CloudExpo: SYS-CON Event

Monetization Strategies for Cloud at Cloud Expo 2011 New York

Mark Skilton & Penelope Gordon to discuss the value propositions for cloud computing

Cloud Expo 2011 New York $800 Savings here!

How can business and IT build effective ROI from doing business in cloud computing? The phenomenon of the cloud ecosystem is changing business from both a customer and provider perspective.

In their session at the 8th International Cloud Expo, Mark Skilton, Global Director for Capgemini Global Application Outsourcing, and Penelope Everall Gordon, Co-Founder of 1Plug Corporation, will define what the levers for a competitive advantage using cloud technology are and what business metrics consumers of cloud services and providers of those services need to focus on. They will also provide guidance on the monetization strategies, new business models to adopt and value propositions for cloud computing.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bios:
Mark Skilton is the Global Director for Capgemini Global Application Outsourcing. His role includes strategy development, global delivery readiness and creation of Centers of Excellence. He is currently author of the Capgemini University Cloud Computing Course. Skilton has published a number of articles on Cloud Computing through The Open Group and guests on iTunes Cloud Blogs and is co-chair of The Open Group Cloud Computing Workgroup, Cloud Business Artifacts Project. He is a regular conference speaker and panel member on Cloud Computing thought leadership.

Penelope Everall Gordon is Co-Founder of 1Plug Corporation. An Enterprise Architect with an outstanding track record of getting promising innovations - including cloud solutions - into offering pipelines, she specializes in adoption strategies for emerging technologies, and portfolio management of early stage innovation. In her over twenty-year career with IBM, Gordon led innovation, strategy, and product development efforts for all of IBM’s product divisions. Most recently she was a Strategist and Portfolio Manager with IBM Software Group assessing and recommending if and how to include emerging technologies such as cloud computing and predictive analytics into IBM’s portfolio of SOA products and services. Early in her IBM career she helped to design, implement, and manage one of the world’s first public clouds.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2011 New York, June 6-9, 2011, at the Javits Center, New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conferences and exhibitions in New York, June 6-9, and in Santa Clara, November 7-10, 2011.

The recent Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, was the largest Cloud Computing conference ever produced, more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

The four-day New York event will attract more than 10,000 delegates from 48 countries and over 600 sponsors and exhibitors on a 120,000 sq ft show floor!

All main layers of the Cloud ecosystem will be represented in the 7th and 8th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo 2011 New York
Cloud Expo 2011 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802 3021.

Early Bird Registration Options
for Cloud Expo 2011 New York
Cloud Expo delegates can pre-register for Cloud Expo 2011 New York with $800+ savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (, Virtualization Conference & Expo (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

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