Welcome!

@CloudExpo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Aruna Ravichandran

News Feed Item

Small Businesses Are Missing Out on Benefits of New Software

National Survey Reveals That Half of U.S. Small Businesses Still Use Paper for Organizing Business Information; Only 18 Percent

SANTA CLARA, Calif., Dec. 19 /PRNewswire-FirstCall/ -- While business software has become more powerful and affordable, many small businesses are failing to take advantage of software to grow their sales and profits.

In a nationwide survey commissioned by FileMaker, Inc., 48 percent of small businesses with fewer than 100 employees say they still use a paper-based system to organize key business data, such as customer information. The survey also revealed that 45 percent of small businesses agree that their business would "grow significantly" if they could automate more of their marketing activities.

"Although many small businesses have the basic technology tools they need to succeed, it's clear that most of them are not maximizing the power of databases and the Web to serve their customers more effectively," said Ryan Rosenberg, vice president of marketing and services for FileMaker, Inc. "Web-based and email marketing can automate many strategic functions for time-pressed small businesses."

New Email Marketing Guide Available Soon From FileMaker

FileMaker recently released "How to Start Email Marketing in 10 Easy Steps," a downloadable guide designed specifically for small businesses is available at http://www.filemaker.com/email_marketing

The view from International Data Corporation (IDC)

"Just look at small business marketing and promotion," said Ray Boggs, IDC's vice president of SMB research. "More than 80% of online small businesses now have their own Web sites, but when it comes to using the Internet to reach out to customers proactively, the percentage is far smaller. It's almost as if small businesses prefer to spend their $14.4 billion marketing and promotion budgets on the things that worked in the 19th century (signs and flyers) than the tactics that work in the 21st century."

On the plus side, the FileMaker survey found that 77 percent of small businesses will spend about the same or more on technology in 2006 compared to 2005.

Major Small Business Survey Findings

The November 2005 survey uncovered small business trends in several areas, including:

"What Paperless Office?"

Ten years after the "Paperless Office Revolution," half of all small businesses are still using paper files.

-- Nearly half (48%) of small businesses still use paper file folders to organize important non-financial information. -- 30% of small businesses still use paper-based system to store and manage customer-related information. "Information Overload Is Slowing Productivity"

Small businesses are concerned about finding business information and the accuracy of that information.

-- Of small businesses that use spreadsheet software to organize non-financial information, 47 percent are concerned their employees are spending too much time looking for specific information. -- 42 percent of small businesses are concerned about the "ability of their employees to access accurate information." -- Employees at 52 percent of small business do not have any access to business information when they are out of the office.

"Small businesses are not using technology productively for marketing and sales"

Small businesses aren't effectively using technology for marketing. And yet, small businesses now have affordable access to the same technology corporations use to automate many marketing and sales activities.

-- Nearly 44 percent of small businesses spend little-to-no time on sales and marketing. -- And yet 45 percent of small businesses agree or strongly agree that their business would "grow significantly" if they could automate more of their marketing activities. -- Only 18 percent of small businesses use email marketing. -- 49 percent of small businesses are not even considering doing email campaigns to their customers and prospective customers. -- 27 percent of small businesses say they will not be using the web for some of the marketing and sales. -- Only 33 percent of small business managers think their Web site is important to business. 21 percent don't think it's important. Small Businesses Sees Technology Use as an Opportunity for Growth -- 49% say business would grow if I could automate ... -- 31% will be spending more on tech in 2006 versus only 14% who will spend less (46% will spend the same) -- 33% see their company's website as MORE important to business success in 2006 compared to 2005. Only 21% see the website as less important) -- While only 18% are doing email campaigns today, 32% more are currently looking to add this capability in the future Background and Methodology

The nationwide survey of 211 small business owners and managers was conducted in November 2005, by Greenfield Online (http://www.greenfieldonline.com/), an independent data collection firm, on behalf of FileMaker Inc. Respondents to the survey included 200 business owners and managers whose companies' employed less than 100 people. Quotas were set regionally, to ensure nationally representative results. The margin of error is +/- 6.75 percent.

About FileMaker, Inc.

FileMaker Pro is used by millions of small businesses worldwide to manage people, projects, images, assets and other information. In addition to being the number one-selling easy-to-use database software, the award-winning FileMaker product line also includes low-cost Applications that automate basic business tasks, ready-to-use Starter Solutions for businesses, and tools to create and share solutions from the desktop to the web.

NOTE: FileMaker is a trademark of FileMaker, Inc., registered in the U.S. and other countries.

FileMaker, Inc.

CONTACT: Customer contact, 800-325-2747; or media, Kevin Mallon of
FileMaker, Inc., +1-408-987-7227, or [email protected]

Web site: http://www.greenfieldonline.com/

Web site: http://www.filemaker.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., will introduce you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He will explore applications in several industries and discuss technologies that allow the deployment of advanced visualization solutions to the cloud.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...