Welcome!

@CloudExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz, William Schmarzo

Related Topics: @CloudExpo

@CloudExpo: Article

Datapipe Tells Which Way the Wind Blows

Predictions or Previews? You Decide.

A few weeks ago, I wrote a piece about the tony managed service provider, Datapipe, and their newest offering, managed private clouds deployed in Amazon's infrastructure, a first for both companies.  I think the new service is a very cool idea that presages things to come - "Cloud VARs".

Today the company put out one of those "the way we see it" releases that I typically ignore because they are usually empty self-promotion devoid of news, data, or insight.  You know the ones I am talking about - "Acme Technowidgets Predicts Cloud Adoption Will Continue in 2011".  But, this one is worth noting, because it is somewhat insightful, but more because it probably telegraphs future news for Datapipe, a company worth following.

Ed Laczynski, Datapipe's vice-president for cloud strategy and architecture, a smart guy with a good grip on where cloud computing is going, has cited these three trends for 2011:

Household Names Will Make Big Cloud Decisions

"2011 will be the year when industry giants from across the spectrum - including major financial institutions, pharmaceuticals and retailers - will migrate major internal and external IT systems to the cloud."

Enterprise-Grade SLAs

"Robust SLAs around full solution availability, performance and incident response will allow more customers to trust mission-critical and production-level systems to cloud computing."

Industry-Targeted Clouds

"As the value-chain between cloud providers, ISVs and managed services continue to take shape and evolve, experts in industries such as healthcare, gaming, and financial services will offer new solutions that leverage cloud computing technology to meet the specific IT requirements of these communities."

I know, not exactly earth-shattering, but consider the source.  Laczynski is not a pundit.  He is a cloudsmith in a hosting outfit that doesn't (yet) have the name recognition of a Rackspace but one that has data centers on both US coasts, as well as London, Hong Kong, and Shanghai, internal mindshare at AWS, the backing of Goldman Sachs, and a blue-chip customer list.  To me, Datapipe is a weather vane for cloud computing, and I take these three trend predictions more as indications of what the company itself is actually up to.

Datapipe has a number of name-brand customers in financial services, pharma and retail, and the services it is now providing to them include managed services and hosted infrastructure.  Prediction 1 tells me that Datapipe is in the process of convincing some of those customers to move some of their major apps to its new cloud.  This is especially interesting because, if you read my other piece about Datapipe, you know that that cloud infrastructure is not running in Datapipe's  data centers, but rather in Amazon's cloud.  In other words, Datapipe is making Amazon safe for serious enterprise apps.  That's news.

Prediction 2, "enterprise-grade SLAs around full solution availability" in the cloud, is a type of value that Datapipe is already adding to AWS, as I outlined previously:

"The Datapipe Managed Cloud also provides a range of SLA options, from pass-through support for Amazon's standard EC2 and S3 service level agreements to custom agreements providing up to 100% availability, made possible by combining multi-region AWS deployments with dedicated Datapipe server resources."

So, on this one, they are just vamping, but well they should.  Amazon itself doesn't promise 100% SLAs.

Prediction 3, "Industry-targeted clouds" is, by far, the most interesting of the three.  I am hearing Morse code again.  Part of the prediction's wording is,

"In 2011, Datapipe expects to see new products and services that focus not just on general IT needs, but also on opportunities related to specific industries and verticals."

Expects to see new products from whom?  They are letting us believe that they are talking about the industry at large, but I think this is more of statement about them.  As mentioned above, Datapipe already has customers in financial services, and they also already have ones in health care and gaming.  On their web site they talk about the solutions they have developed for these customers in their conventional managed services business.  Methinks they are moving some of that stuff to their cloud with an eye towards vertical sector leadership, which is smart.

Now, blend all three predictions into one and allow it to be about Datapipe itself, rather than the industry at large: Datapipe is building vertical clouds (nice) with comprehensive SLAs (sure) for industry-leading customers (hmmm), running on Amazon Web Services (yowza!)

Compare that to Rackspace's generic, one-size-fits-all cloudservers, cloudfiles, and cloudsites, running in their shopping mall-sized data center in San Antonio (it actually was originally a shopping mall) for a gazillion mostly small customers.  Meh!  If you like, throw in Open Stack, the open source cloud platform specification that Rackspace is developing with NASA and a legion of various kinds of technology providers.  It is low-level, commodity stuff that anybody, including Datapipe or Amazon, can use when it becomes real, if they want to.  It's great nerd candy, but it doesn't make Rackspace itself more competitive or enhance their commercial leadership.

Datapipe's got the mojo - you just watch.

 

More Stories By Tim Negris

Tim Negris is SVP, Marketing & Sales at Yottamine Analytics, a pioneering Big Data machine learning software company. He occasionally authors software industry news analysis and insights on Ulitzer.com, is a 25-year technology industry veteran with expertise in software development, database, networking, social media, cloud computing, mobile apps, analytics, and other enabling technologies.

He is recognized for ability to rapidly translate complex technical information and concepts into compelling, actionable knowledge. He is also widely credited with coining the term and co-developing the concept of the “Thin Client” computing model while working for Larry Ellison in the early days of Oracle.

Tim has also held a variety of executive and consulting roles in a numerous start-ups, and several established companies, including Sybase, Oracle, HP, Dell, and IBM. He is a frequent contributor to a number of publications and sites, focusing on technologies and their applications, and has written a number of advanced software applications for social media, video streaming, and music education.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.