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An Intro to Cloud Storage for Business

A few reasons cloud storage is a must-have tool for all businesses today

Jeff Bell, director of corporate marketing at Zetta, knows a thing or two about cloud storage. As a storage veteran, Bell understands the importance of cloud-based data protection, which is changing the way organizations are buying, managing and protecting storage. He shared with us the reasons why enterprise users should consider cloud storage:

Instant, automatic "backup"
With cloud storage, there's no need for CDs, external hard drives, or localized servers. Your data is quickly and automatically updated in the cloud and available for your retrieval whenever you need it.

Continuous security and protection of your data
Should your office become the victim of a burglary, fire, or natural disaster, you can rest assured that the most important part of your business continuity - your data - is safe and secure in the cloud, even if your physical assets are destroyed.

Easy access to your data whenever and wherever you need it
Since your files are stored in the cloud rather than locally, you may access your information from just about anywhere in the world, meaning your business stays running smoothly no matter where you and your colleagues are.

Scalability
One of the greatest benefits of cloud storage is its ability to grow with its users. As your business grows in size and your storage needs increase, there's no need for more infrastructure - you just keep backing up more data to the cloud.

Low cost of ownership
With no need for physical, on-site storage space, you can have a smaller workspace, less equipment to buy, and fewer IT employees to maintain your equipment and manage your data. Beyond that, you free up your IT staff's time to focus on tasks more important to your business growth.

More Stories By Georgiana Comsa

Georgiana Comsa is the founder of Silicon Valley PR, a PR agency with a unique focus on the data infrastructure markets. Georgiana's decision to found Silicon Valley PR was based on her own experience as a corporate PR professional working with other PR agencies; she noticed that there was a need for a specialized, rather than a general tech PR firm, with media, analyst, and vendor relationships that would benefit its clients. With Silicon Valley PR, companies get to leverage the power of traditional and digital media relations to generate highly targeted press coverage, contributing to tangible business wins, which help them launch and grow their businesses.

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