Welcome!

Cloud Expo Authors: Elizabeth White, Adine Deford, Liz McMillan, Pat Romanski, Roger Strukhoff

Related Topics: Cloud Expo, SOA & WOA, Virtualization, Web 2.0, Security, GovIT

Cloud Expo: SYS-CON Event

Cloud Expo Day Four: Still Very Cloudy in New York

Not every company, organization or government agency is necessarily keeping up. Is yours?

The economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud a foregone conclusion within enterprise IT.

But not every company, organization or government agency is necessarily keeping up. Is yours?

Whether your company is seeking to play at the SaaS, PaaS, or IaaS level of the Cloud Computing ecosystem, the surest way to get yourself and your company fully "Cloud-ready" is by attending Cloud Expo New York – being held this week, June 6 - 9, 2011, at The Javits Center In New York City.

A representative sampler (only) of this week''s technical program, which is now in its fourth day, is included below. The full schedule for the entire four days is here.


Jacob Javits Convention Center in NYC Getting Ready for Cloud Expo 2011 New York

Cloud Expo offers a non-stop 4-day technical program with 175+ speakers from 150+ leading Cloud companies from around the world. Attendees can meet face-to-face with top cloud players from every level of the fast maturing cloud computing ecosystem. with over 100 booths - the biggest Expo Floor the industry has ever seen.

See you in June at 8th International Cloud Expo in New York, co-located with the 11th Virtualization Conference & Expo. The combined event is our most Cloudtastic yet!

Jeremy Geelan
Conference Chair, Cloud Expo series
President & COO, Cloud Expo Inc.

Cloud Expo, Inc. on LinkedIn

8th International Cloud Computing Conference & Expo | 8th Cloud Expo | Cloud Expo New York - High-Octane Technical Sessions in New York City Will Include...

Community Clouds - How & Why the Public Sector is Leading the Way to the Cloud
Dave Nielsen - Co-Founder, CloudCamp
– Join Dave Nielsen for this session and hear him explain how the Cloud is moving towards v2.0, in which we are beginnning to see "Community Clouds" develop where multiple organizations band together to create a shared Cloud resource.
On-Premise Private Clouds in the Enterprise
A Five-Steps Guide

Rich Wolski - Co-Founder & CTO of Eucalyptus Systems
– This session offers Cloud Expo delegates Five Steps to Building a Private Cloud - focusing on operational and IT processes in the enterprise and how organizations can build private clouds, while enabling cross-cloud compatibility
War in the Clouds: Are You Ready?
A crash course in sensitive data management

Terry Woloszyn - Founder/CTO, PerspecSys
– This session will explore the "war on your cloud data", and what the enterprise can do to defend against the attacks on sensitive data in the clouds, so that the enterprise can move forward with cloud application adoption more securely.
Enterprise Private Clouds
Serving your internal goals, your customer's goals and the market goals

Geoff Cubitt - President & CTO, Roundarch
& Steve Soechtig - VP Global Sales, Abiquo
– Join Abiquo and the Roundarch IT team in this case study session. The session will look at some of Roundarch's lessons learned, plans for public and private clouds and how clouds are helping them serve customers even better.
Avoiding the Zero-Value
Cloud It's all about your apps

Rodrigo Coutinho - Sr. Technology Evangelist, OutSystems
– This session will discuss why so many IT departments seem to use the cloud only for those applications that aren't core to the business. It will demonstrate how the right cloud-ready development platform can streamline the process of safely moving apps to the cloud.
You Can Be The King of The Apps
Applications coming to life with Cloud Files

Brock Holzer - Co-Founder, Snap Appointments
& Megan Wohlford - PM, the Rackspace Cloud
& Cody Harris - Co-Founder, SnapAppointments
& & Scott Gibson - Director of Product Management, Rackspace
– Join Brock Holzer & Cody Harris of Snap Appointments, plus Megan Wohlford & Scott Gibson of Rackspace, to discuss the changing world of online storage. What are companies looking for in a partner, how is the landscape changing and what is coming down the line?
Best Practices to Operationalize an Integration Strategy for an ISV
Successfully collaborating across the organization

Rick Nucci - Co-Founder & CTO, Dell Boomi
& Amelia Ross - Director of Integrated Solutions, Aprimo
– In this session Rick Nucci will cover "Best Practices" for ISVs to deploying integration strategies. His co-presenter Amelia Ross from Aprimo will share lessons learned from deploying an integration strategy across her company from sales to support.
Beyond Storage and Compute
Using the Cloud to speed Up apps, achieve compliance and defend against APTs

Ron Haigh - VP of Cloud Architecture and Services, Virtela
– Learn in this session how companies like Measurement Specialties, Shaklee and QAD use cloud-based services to make their CRM, web collaboration and file transfer applications run up to 25x faster. It will also cover best practices for defending against Advanced Persistent Threats (APTs).
Build & Automate Your Own Cloud High Availability Config in 15 Minutes (or Less)
Using Cloud load balancers

Raja Srinivasan - VP Cloud Computing, Zeus Technology
& Josh Odom - Product Line Leader of Platform, Rackspace Hosting
– Learn in this session how to save time, utilize load balancing solutions through either the control panel or programmatically via the API – and how this leads to cost savings, scalability and ultimately peace of mind.
Building Enterprise Applications on Google's Cloud Platform
What it is like to work in a Google Apps Engine environment?

Chris Schalk - Google Developer Advocate, Google
– This session will review the entire Google Cloud Platform of technologies and will explain how to build Enterprise applications on it.
Building Powerful Web Applications in the AWS Cloud
How to build a Simple LAMP-based web application

Jinesh Varia - Technical Evangelist, Amazon Web Services
– This session will be ideal for those who have some familiarly of AWS and its offerings. The lessons and best practices can be applied to any cloud application, whether a Facebook social gaming application or a cloud service accessed from a mobile SaaS application.
Bunker Busting: Government and the Cloud Audience
GovIT's hopes and fears of cloud services

Logan Kleier - CISO, City of Portland
– This session will illustrate how the City of Portland's IT department thinks about the opportunities and obstacles of cloud services. Delegates will learn how to better engage and mitigate government IT issues with cloud services.
Business-Critical Security and Compliance in the Cloud
What security controls should be in place when deploying virtualized server clouds?

Brad Hokamp - President, Layered Technologies
– This session will discuss the potential security risks of data within the cloud and ways to mitigate these risks. It will identify emerging compliance policies and the growing requirements faced by adopters of the cloud.
Scalable storage for Cloud Computing
How to achieve availability/scalability as required by Cloud SLAs

Tom Leyden - Director of Business Development, Amplidata
– This session will evaluate a number of storage innovations that have been designed to solve the challenges RAID systems face due to growing disk sizes and to meet the specific availability, scalability and efficiency requirements of cloud computing.
Who Am I in the Cloud? How to Extend Enterprise Identity into the Cloud
K. Scott Morrison - VP of Engineering & Chief Architect Layer 7 Technologies
– Most organizations first reach out to the cloud with a proof-of-concept, perhaps testing the waters of a SaaS application like Salesforce.com, or deploying a standalone Web application into an IaaS environment like Amazon's EC2.
Writing Portable, Interoperable Cloud Applications
Doug Tidwell - Sr. Software Engineer & Cloud Evangelist, IBM
– Applications and data are moving to the cloud, and avoiding vendor lock-in has become a major concern. The session focuses on Apache libcloud and the Simple Cloud API, open source projects that let your applications work with multiple cloud providers. We'
Is Enterprise Cloud Computing a Tidal Wave of Change?
IT is faster, better, cheaper, and safer because of Enterprise Cloud Computing
Jill Tummler Singer - CIO, National Reconnaissance Office
– Having talked about Enterprise Cloud Computing as "The Infrastructure's Ultimate Revenge" in 2009, Jill Tummler Singer reviews the intervening two years and asks if government organizations and corporations are riding a real wave of IT change to the future or whether IT is caught up in a water spout so far off the shore that no one will feel its impact?
Internal, External, Cumulonimbus?
Strategy Considerations for Collaboration in the Cloud
Ken Muir - Chief Technology & Strategy Officer, Novell
– How are collaboration tools and cloud trends coming together? Is cloud the right deployment strategy for collaboration systems? This session will examine a secure on-premise and cloud deployment mix, challenges organizations should anticipate when shifting to the cloud, and key things to consider when building out a cloud collaboration strategy.
Lessons of Big Data
How and Why Yahoo! Runs the World's Largest Hadoop Cloud
Todd Papaioannou - VP of Global Cloud Computing, Yahoo!
– This session will discuss the lessons learned as Yahoo! continues to build products on the Hadoop platform, successfully solving some of the most critical technical challenges when it comes to crunching big data at unprecedented scale
Cloud Computing in Emerging Markets
How To Capitalize on Growth Opportunities
Larry Carvalho - 2011 Instructor, Cloud Computing Bootcamp
– In this session, Larry Carvalho will explain the challenges and opportunities that India holds for cloud computing providers based on his recent experience of conducting a 5-city tour of CloudCamps in India.
What Does GovCloud Mean to the Global IT Industry?
New business strategies for the new environment
Kevin L. Jackson - Engineering Fellow, NJVC
– This session will explore the economic impact of US Federal government cloud computing initiatives from the position of the information technology and professional services industries. It will also discuss the new business strategies best suited to this new environment.
Cloud Cloud Integration: Best Practices for IT Managers
How can IT managers and business users best collaborate?
Rick Nucci - Co-Founder & CTO, Boomi
– This session will cover a set of business and technical "Best Practices" for cloud integration, drawing on insights gained from thousands of cloud-to-cloud and cloud-to-on-premise integration projects.
Cloud Networking: Turning Security Upside Down
The "multi-layer approach to securing Cloud service
Treb Ryan - CEO, OpSource
– In this session, Treb Ryan, CEO of OpSource, joins presenters such as VMware, Cisco and Amazon to discuss the best practices for securing the cloud, comparing and contrasting various approaches for providing edge-to-edge security.
Monetization Strategies for Cloud Computing Services
What the levers are for competitive advantage using cloud technology?
Mark Skilton - Global Director, Capgemini Global Application Outsourcing
– This session will summarize providing guidance on the monetization strategies, new business models to adopt and value propositions for cloud computing.
The Economics of Public Cloud Computing
How public clouds offer order-of-magnitude improvements in economics
John Keagy - CEO, GoGrid
– In this session, participants will learn why the cloud should be a critical component of their IT strategy, how to identify inefficiencies within their current IT infrastructure, and how Cloud Computing will impact the world-wide IT economy by actually shrinking it.
Europe vs. the U.S. - Two Very Different Clouds
Why we need a very different approach to cloud security and governance
Tim Cole - Co-Founder, KuppingerCole
– The speaker, a European analyst based in the U.S., will in this session explore the different cultural and regulatory backgrounds to cloud computing on both sides of the Atlantic.
Monetization Strategies for Cloud Computing Services
What the levers are for competitive advantage using cloud technology?
Penelope Everall Gordon - Co-Founder, 1Plug Corporation
– This session will summarize providing guidance on the monetization strategies, new business models to adopt and value propositions for cloud computing.
How SOA Makes Moving to the Cloud Easier
Case Study on moving towards a service oriented approach
Paul Robbins - Software Manager, NYTimes.com
– In his session Cloud Expo delegates can discover how SAP is addressing the need for an easy to implement, low cost solution for small and growing businesses.
Running Your Java EE Applications in the Cloud
A brief intro to Java EE 6 and GlassFish v3
Arun Gupta - Java EE & GlassFish Guy, Oracle
– This session will show how to create a simple Java EE 6 sample application and deploy them on GlassFish v3 running locally and then deploy it using Amazon, RightScale, Joyent, and Elastra cloud infrastructures
Tales From Cloud 2.0 - a.k.a. The Transactional Cloud
How to avoiding the mistakes of the past
Simeon Simeonov - CEO, FastIgnite
– Successful cloud integration - that's to say, integration that scales with the needs of the enterprise - will be the biggest business in the cloud. But it requires fundamentally new architectures and approaches: that is where Agile Cloud Integration comes in.
Transforming the Enterprise into a Cloud
How to create powerful and secure private clouds.
Steven Armentrout - Founder & CEO, Parabon Computation
– In this session, drawing on case studies at NASA and the Intelligence Community, Cloud Expo delegates will learn about the dramatic improvements in ROI that can be realized by transforming the enterprise into a cloud.
Digital Forensics and Cloud Computing
Overcoming the sense of "vastness" in terms of storage and remote processing
Jon Shende - Advisory Board, EBSL Technologies
– This session looks at some of the major challenges to any digital forensics investigation within a distributed environment such as cloud computing.
Cloud Users of the World, Unite!
How to find common ground and make the cloud "lock-in free"
Gregor Petri - Advisor Lean IT & Cloud Computing, CA Technologies
– Around the world users are uniting to put an end to vendor lock-in .Using examples and analogies from both the IT and other industries, this session will dissect cloud lock-in into its archetypes and look at possible architectural, organizational and commercial remedies.
Cloudy with a Forecast of….
What will cloud solutions will look like in 2015?
Norm Judah - CTO of Worldwide Services, Microsoft
– The economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud almost a foregone conclusion. But how exactly will businesses get there?
Driving Java Innovation and Application Development in the Cloud
Java innovation is best enabled through portability and productivity
Rod Johnson - Sr. VP, Application Platform Division, VMware
– This session will discuss the delivery of private cloud services via a desktop built inside a web browser suitable for slates, smartphones, netbooks, etc.
Driving Autopilot: The Key to Cloud Success
How applications are critical to establishing value in the cloud
Mark Shoemaker - Executive PM for Cloud Compute & BTO Operations, HP Software
– This session will provide best practices to equip attendees with the knowledge to build automated, repeatable processes that provide control, manageability and assurance for cloud success.
Why Windows Will Not Be the Desktop of Cloud Computing
Cloud computing needs a desktop for the 'unmanaged device' market
Rick German - Co-Founder & CEO, Stoneware
– This session will discuss the delivery of private cloud services via a desktop built inside a web browser suitable for slates, smartphones, netbooks, etc.
Driving Autopilot: The Key to Cloud Success
How applications are critical to establishing value in the cloud
Marc Wilkinson - Director, Cloud Global Practice, HP Software
– This session will provide best practices to equip attendees with the knowledge to build automated, repeatable processes that provide control, manageability and assurance for cloud success.
Community Clouds - How & Why the Public Sector is Leading the Way to the Cloud
Learn how the public sector is leading the way
Dave Nielsen - Co-Founder, CloudCamp
– Join Dave Nielsen for this session and hear him explain how the Cloud is moving towards v2.0, in which we are beginnning to see "Community Clouds" develop where multiple organizations band together to create a shared Cloud resource.
Architecting the Cloud: How EAs should think about Cloud Computing
How can Enterprise Architects best counterbalance vendor spin?
Jason Bloomberg - Managing Partner, Zapthink
– This session will outline the primary issues an Enterprise Architect must consider in order to make appropriate decisions about various Cloud-based options, how to put together a Cloud roadmap, and how best to communicate the position the Cloud should take in the greater context of agile Enterprise Architecture.
7th Cloud Expo in Silicon Valley- the Expo Floor attracted more than
4,500 delegates in four days!
7th Cloud Expo - Another full keynote room for a General Session in
Silicon Valley's Santa Clara Convention Center

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Latest Stories
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore’s Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at 15th Cloud Expo, Mason Katz, CTO and co-founder of StackIQ, to discuss how infrastructure teams should be aware of the capitalization and depreciation model of these expenses to fully understand when and where automation is critical.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.