What do the CTO of the U.S. Dept. of Justice and the CIO of the National Reconnaissance Office have in common with the CEOs of Eucalyptus, GoGrid, ActiveState, Appcara, OpSource and Nortonworks, the CTOs of Rackspace, SoftLayer and AppZero, the Founder & General Manager of Dell Boomi, the VP of Big Data & Streams at IBM and the Chief Strategy Officer at Pacific Controls? Answer: all are shortly to present breakout sessions as members of the distinguished Speaker Faculty of Cloud Expo New York, ...| By Derek Harris | Article Rating: |
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| March 25, 2011 10:45 AM EDT | Reads: |
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TreeHouse Interactive (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFATM) and demand generation solutions, today announced the dates for its next series of webinars and participating industry experts. The series focuses on sharing practical information and advice to professionals across marketing, sales and channel departments to enhance their programs and support revenue goals.
The four upcoming webinars include
- March 29, 11amMT: Top Secrets for Engaging Decision Makers, Brandt Page, CEO, Launch Sales and Marketing
Registration [http://climbup.mv.treehousei.com/Surveys/33/84E5FC7E48E187B6/webinar_registration.aspx]
- April 7, 11amMT: The Partner Pyramid, The Essential Building Blocks of Successful Partner Programs Erich Flynn, CEO, TreeHouse Interactive
Registration [http://climbup.mv.treehousei.com/Surveys/41/A433255CEF8B45A5/webinar_registration.aspx]
- April 21, 11amMT: Partner to Partner Networking to Enhance Channel Success, Heather K. Margolis, President and Founder, Channel Maven Consulting
Registration [http://climbup.mv.treehousei.com/Surveys/57/E7D15FE39FA39E4A/webinar_registration.aspx]
- May 5, 11amMT: Harnessing New Media and Content Syndication for Competitive Advantage, Joe Austin, Ventana New Media
Registration [http://climbup.mv.treehousei.com/Surveys/42/AAAB73F29F142C41/webinar_registration.aspx]
Top Secrets for Engaging Decision Makers - B2B Sales Tactics
Brandt Page is the founder and CEO of Launch Leads, an extremely fast-growing B2B lead generation, lead qualification, and appointment setting company that specializes in building sales pipelines. His presentation will discuss five key tactics that help sales people master the process of initiating contact and establishing a relationship with decision makers. Attendees will learn how to identify true decision makers, work with gatekeepers, turn 30-seconds into 3 minutes on the phone with decision makers, what "no" really means, and how to avoid the biggest mistake sales people make.
The Partner Pyramid - The Essential Building Blocks of Successful Partner Programs
Erich Flynn, CEO of TreeHouse Interactive, will cover the key building blocks of creating and maintaining a successful partner program. In this session, he will unveil the Partner Pyramid for decreasing costs and increasing sales. The model is based on managing the foundational aspects of a partner program in an efficient, automated manner so that channel executives can focus on the higher-value, strategic elements of deepening partner relationships. Flynn is a former sales and marketing executive for companies that include Iomega, Fujitsu and Quantum. He and his teams have created partner programs for hundreds of companies and tens of thousands of partners worldwide.
Partner to Partner Networking to Enhance Channel Success
As technologies evolve and the number and variety of offerings increase exponentially, solution providers are still challenged to be their customers' "one-stop-shop" and trusted adviser. Solution providers have begun partnering with each other to bolster their knowledge and service levels. So how can vendors better enable partner-to-partner networking? Heather Margolis, president of Channel Maven Consulting, explains how companies can facilitate better partner-to-partner networking by:
- Connecting partners with each other
- Providing a platform to allow partners to communicate and support each other
- Recognizing partner successes and sharing case studies
Channel Maven Consulting provides strategic channel and marketing consulting to IT channel organizations of all sizes. Margolis has led channel programs for companies such as EMC, EqualLogic, and Dell. Follow her on Twitter@HeatherMargolis.
Harnessing New Media and Content Syndication for Business Value
Today's dynamic information exchange is exploding with new channels of social interaction and fast-moving content across the Web. The opportunities for expanding Web presence, increasing SEO rankings, and lead generation through new and social media channels are endless - and mind boggling. Joe Austin, CEO of Ventana New Media, will discuss a strategy for mastering the myriad of social networks, news communities, blogs, microsites, audio/video distributors and more, for greater business value. Ventana establishes new media programs that help companies outshine the competition, create lead generation platforms, and boost organic search rankings for greater Web visibility and URL authority.
"We're pleased to continue our webinar series with educational content that helps companies increase the value of their sales and marketing efforts," said Erich Flynn, CEO, TreeHouse Interactive. "As with all our webinars, we're committed to providing attendees real-world examples and actionable advice that they can apply to their activities immediately. The presenters we've selected to partner with in sales, marketing and channel management have faced the same challenges as our attendees and offer knowledgeable strategies for dealing with those challenges. We look forward to sharing their insights with our attendees."
Recent webinars from the series are also available for download from TreeHouse Interactive Resource Library at http://www.treehousei.com/company/resource_library.aspx.
About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFATM), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit www.treehousei.com or call 801.576.8428.
Published March 25, 2011 Reads 570
Copyright © 2011 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
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Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism. While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.
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The cloud has many benefits, but when it comes to application development, how does the cloud help enterprises and development teams create custom software and applications that end users actually care about? Using real world examples from Adobe, Herff Jones and Navy Federal Credit Union, this session will highlight the advantages cloud computing provides for quickly developing custom software and applications with compelling user experiences.
In their general session at the 10th International ...
Nearly every enterprise is evaluating cloud computing solutions either today or in the near term. Many have already made the leap, and many more are getting close to putting that first toe in the water. But there are key considerations that should be made, questions to be asked, and designs to consider before you can feel secure with your provider.
In his session at the 10th International Cloud Expo, David Gulick, Product Manager, Hosting Product Management at Savvis, will help give you food f...
With Cloud Expo 2012 New York (10th Cloud Expo) now under four weeks away, what better time to introduce you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you dealing with every nook and cranny of Cloud Computing, but what of those who are presenting? Who are they, where do they work, what else have they written and/or said about the Cloud that is t...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server technology and green computing, will exhibit at SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York.
Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions for Embedded Systems, E...
SYS-CON Events announced today that ScaleMP, a leading provider of virtualization solutions for high-end computing, will exhibit at SYS-CON's 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York.
ScaleMP is the leader in virtualization for high-end computing, providing maximum performance and lower total cost of ownership (TCO). The innovative Versatile SMP (vSMP) architecture aggregates multiple independent systems into a sin...
Come learn real-world examples where cloud and mobile are changing the way business works and the impact they're having on efficiency and productivity.
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With Cloud Expo 2012 New York (10th Cloud Expo) now under four weeks away, what better time to introduce you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
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