|By Jason Bloomberg||
|April 20, 2011 10:15 AM EDT||
The essence of Cloud Computing - what makes a Cloud, well, cloudy - is the fact it's an abstraction. The Cloud hides underlying complexity while presenting a simplified interface to the consumer. Of course, abstractions are nothing new in the world of IT: compiled languages, graphical user interfaces, and SOA-based Business Services are all examples of abstractions. After all, everything we're doing in IT boils down to zeroes and ones in the end. Layers of abstraction are how we deal with this never-ending stream of bits.
The Business Service abstraction in the SOA context provides flexible, loosely coupled access to application functionality and data. The Cloud abstraction, on the other hand, delivers a shared pool of configurable computing resources of various types (processors, storage, etc.) that can be dynamically and automatically provisioned and released. The two approaches solve different problems, but nevertheless both simplify the underlying technical complexity while providing greater agility to the consumer of the respective abstractions.
Another critical benefit of both abstractions is increased fault tolerance. If something goes wrong beneath the abstraction, then it should be possible (at least in theory) to fail over to a backup or route around the problem without adversely impacting the consumer. In the case of Business Services, the intermediary (typically an ESB or XML appliance) handles this routing, while the underlying Cloud provider infrastructure handles failover within the Cloud.
That is, unless the problem is with the Cloud provider itself. It doesn't matter how resilient your provider's infrastructure is if they go out of business, or a denial of service attack takes them off the Internet. Think of Cloud providers as baskets. Do you really want to put all of your eggs in just one?
Enter Cloud Brokering
Cloud brokering is the capability that addresses this eggs-in-one-basket problem. A Cloud broker provides Cloud service intermediation, aggregation, and arbitrage across a set of Cloud providers. The need for such Cloud brokers, of course, is not lost on the community of Cloud startups. Today, if there's even a hint of a niche you'll find several entrepreneurs jumping on it, and the nascent Cloud broker market is no different. However, there is a twist to the current state of the Cloud broker market: as far as I can tell, all the players in this space today include Cloud brokering as an extension of their existing business model, rather than a pure play model in its own right.
In fact, most of the vendors offering Cloud brokering are in the Cloud management space. RightScale and Kaavo, for example, provide template-based Cloud deployment. Build the template, and the tool will deploy your fully configured Cloud instance in any of a number of Cloud environments by following the template. CloudSwitch takes the template idea down a few notches to layer two of the OSI stack, which means your Cloud instances will be identical down to the IP addresses and even the MAC addresses, independent of the Cloud environment. A fourth player worth mentioning is enStratus, who touts Cloud independence as part of Cloud governance.
There is another angle on the Cloud brokering marketplace, however: as an extension of the Cloud storage/sync market. This niche is already quite crowded, with players like Dropbox, Jungle Disk, Box.net, Wuala, and several more. A closely related market niche is the Cloud backup market, featuring vendors like Mozy, Backblaze, Carbonite, CrashPlan, and Livedrive, to name a few. It's not clear, however, if any of these vendors support cloud brokering. Instead, they all rely upon a single underlying Cloud environment for each of their offerings. The inherent fault tolerance of each vendor's chosen Cloud infrastructure may be sufficient for many users, especially in the consumer and small business segments, but enterprises may require a higher degree of resilience.
One vendor, however, has apparently carved out a niche for themselves: Oxygen Cloud. Oxygen Cloud focuses on Cloud-based sync and shared storage, but they have also taken the extra step to build Cloud brokering into their offering. As a result, customers who want the benefits of sync and storage in the Cloud without having to rely on a particular Cloud provider have few if any options other than Oxygen Cloud.
The ZapThink Take
The ability to select among several public Clouds is only one benefit of Cloud brokering. It also supports the ability for an organization to move application instances or data between private and public Clouds. In other words, Cloud brokering is at the heart of dynamic hybrid Clouds.
When we talk about the various Cloud deployment models-public, private, community, and hybrid-it's the hybrid model that elicits the most head scratching. People wonder under what circumstances would it ever be worth the trouble to mix private and public Clouds together. And they have a point: hybrid Clouds sound like a huge hassle. Without Cloud brokering, managing a hybrid Cloud may be more trouble than it's worth.
Cloud brokering, however, abstracts out the deployment model altogether, creating what we might even call a "Cloud of Clouds." From the perspective of the consumer, all Clouds might as well be hybrid Clouds, because the decision whether to leverage on-premise or off-premise resources is simply part of the dynamic provisioning benefit of the Cloud of Clouds. The notion of a Cloud of Clouds that brokering enables, however, is a temporary phenomenon. Today we require visibility into the selection of individual Cloud providers. Tomorrow, the brokering-based Cloud of Clouds will simply be The Cloud.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 23, 2017 05:30 PM EDT Reads: 728
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Apr. 23, 2017 03:30 PM EDT Reads: 3,252
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Apr. 23, 2017 03:15 PM EDT Reads: 1,804
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 23, 2017 02:45 PM EDT Reads: 1,361
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
Apr. 23, 2017 02:15 PM EDT Reads: 2,325
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Apr. 23, 2017 02:00 PM EDT Reads: 1,560
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 23, 2017 01:45 PM EDT Reads: 1,778
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 23, 2017 01:15 PM EDT Reads: 4,664
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
Apr. 23, 2017 01:00 PM EDT Reads: 1,916
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Apr. 23, 2017 01:00 PM EDT Reads: 3,157
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
Apr. 23, 2017 12:45 PM EDT Reads: 1,274
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Apr. 23, 2017 11:30 AM EDT Reads: 2,432
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Apr. 23, 2017 09:45 AM EDT Reads: 1,817
As pervasive as cloud technology is -- and as persuasive as the arguments are for using it -- the cloud has its limits. Some companies will always have security concerns about storing data in the cloud and certain high-transaction applications will always be better suited for on-premises storage. Those statements were among the bottom-line takeaways delivered at Cloud Expo this week, a three day, bi-annual event focused on cloud technologies, adoption and associated challenges.
Apr. 23, 2017 08:15 AM EDT Reads: 3,702
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Apr. 23, 2017 07:45 AM EDT Reads: 1,862
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Apr. 23, 2017 07:15 AM EDT Reads: 1,492
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Apr. 23, 2017 04:45 AM EDT Reads: 2,780
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Apr. 23, 2017 04:00 AM EDT Reads: 1,734
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Apr. 23, 2017 03:45 AM EDT Reads: 4,684
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Apr. 23, 2017 03:30 AM EDT Reads: 515