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@CloudExpo: Opinion

My Hope Springs Eternal As Cloud Expo Approaches

8th International Event Set to Start June 6 at the Javits Center

Hope springs eternal. That's my only "insight" as we head into the final week-end before the 8th International Cloud Expo at the Javits Center in New York, June 6-9.

The major technology providers will be there in droves. Attendees will be there in bigger droves, and should make the Javits Center look as it did in the good old days of big IT shows. It may still be impossible to get a cab out of that neighborhood or find much of interest in it; this is good news, as everything one could possible need should be at the show.

I'm going to remain in Asia this time, as I continue to develop some research into a launch later this year - maybe at the 9th Cloud Expo in Santa Clara in November. My son will turn 21 during that event; perhaps we'll do a demo together now that he'll be of age.

I expect Conference Director (and Cloud Expo, Inc. COO) Jeremy Geelan to work his usual magic over the four days. I look forward to seeing him in action via SYS-CON.TV, even if it's the middle of the night where I am.

It's been a big week for the Cloud in a general sort of way - Apple's iCloud (a redundant name if there ever was one) announced prematurely, Microsoft's "Windows 8" revealed a little ahead of time, and speculation about a neo-bubble in the iWorld amidst the surprising LinkedIn IPO speculation. Also, Groupon's numbers revealed (hypergrowth and a big recent loss), Sony's inept security continues to be a target, and similar laughable security policies at PBS shown to the world.

A Crusade...er, Mission
I've embarked on a minor crusade (is that the right word?) to snap people-who-matter into reality - it's time to stop the political jokes (do you hear me, Fred Thompson), realize what is lunacy and what is not, and not let the 2012 Presidential election obscure the sun. Man did not ride with the dinosaurs, Medicare is neither an entitlement nor the root of all evil, extending the Monroe Doctrine to all corners of cyberspace is a terrifically bad idea, and only Cloud Computing can save the global economy.

Cloud Expo attendees understand the last of these points, to be sure. We should make it our mission (maybe that's a better word) to get policymakers and pundits to grasp this as well. Cloud Computing is not hard to grok at a high level. There's plenty of geek stuff going on under the hood, but the industry has a grip on all that.

What we need is to make as many people as possible to understand how increased productivity is the answer to the economic woes facing the US and the world - and the Cloud is the answer to increased productivity. I for one will renounce watching The Three Stooges until the global economy is in full recovery and growth. Surely we can all give up one of our main diversions to spread the message of Cloud to the world?

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

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