Welcome!

@CloudExpo Authors: Yeshim Deniz, Carmen Gonzalez, Ed Featherston, Jnan Dash, Kevin Jackson

Related Topics: @CloudExpo, Agile Computing

@CloudExpo: Opinion

The Geopolitical Context of Cloud Computing

Technology Vendors Must Be Exquisitely Aware of World Events

Cloud computing is a global phenomenon and exists within a very serious geopolitical context. The technology is not discrete from government policy, and technology marketers must be exquisitely aware of this.

The highest profile example is Google's ongoing sparring with the Chinese government. But in a way, we're all Google and we should understand why. Blackberry's conflict with the Indian government over message privacy is another big example.

When Things Were Simple
International technology marketing used to be simple. Just watch what took off in the US and Canada, then make sure you were in Germany 18 months later, the rest of Europe 6 months after that, and in Japan five more years down the road. The rest of the world could be, in a word, ignored.

The Worldwide Web, modern telecommunications, and their combined global impact has now changed all this. The United States fell behind several countries in the 90s in the area of mobile-phone technology and its use. Then, as computing changed from an early emphasis on expensive hardware and software to lower-cost proliferating devices and free Web stuff, the world suddenly looked to be a much more level playing field (even if it's not actually flat).

The world outside of the United States didn't get caught up in the bogus "New Economy" talk of the late 90s, so didn't suffer as much in the dot-bomb era. But in the current Prodigal Web Returns era, technology marketers face a global village that never sleeps, and one in which everyone wants the latest stuff.

It's been widely noted that netizens of the Philippines (where I'm based for the time being) are the world champion texters, held the MySpace title when it mattered, and are embracing Facebook and other social networking sites with the same enthusiasm. The rest of the major Southeast Asian nations are not far behind.

Facebook et al are seismically active elsewhere as well. About 70% of the FB user base is outside of the US-a reversal of what technology marketers encountered in the long ago Greed is Good Age of the 80s.

Immediate Effect
And here's what I think is the important part: the geopolitical actions of government leaders in Beijing, Washington, and dozens of other national capitals has a direct, immediate effect on the technology industry today.

As the onset of World War I demonstrated, a provocative event in the relatively modest outpost of Sarajevo unleashed simmering tensions among the great powers of the age, resulting in tens of millions of deaths in the two wars that followed.

Today's geopolitical landscape is at least as fraught with tripwires as that of 1914. In almost 100 years, all of our technology has not made us humans any more peaceful or cooperative.

Businesses can ignore nothing today, in the way they could simply pay no attention in the past to what was going on behind the Iron Curtain, and elsewhere.

So, for example, I fear for the rising tensions between the Philippines and China over the obscure Spratly Islands group (and its potential to produce oil). Vietnam is involved here, too.

China is also spending precious diplomatic currency in trying to be ideologically correct in supporting the lunatic in North Korea while being practical in finding an end to Korean conflict after all these decades.

This is occurring as the US and China are engaged in "frank" dialogs about currency and the looming potential for cyberwar. Could a minor incident such as a Chinese ship firing near a couple of Filipino fisherman, which happened a few weeks ago, be the Sarajevo spark of our age?

Harder to Say On Message
Successful businesspeople are by nature and by training able to stay on message, not let extraneous factors smudge their focus, or get wrapped into political theories and governmental pantomime. In the past, this was generally an effective approach.

To be sure, one had to be aware of the big events - revolutions in Cuba and Iran, oil crises spawned by cartels, and the general business climate in any particular place.

But today, businesspeople must have their products and services available almost everywhere in the world, with the knowledge that seemingly small stuff might quickly lead to something to sweat about.

"Don't sweat the small stuff, but none of it is small stuff" might be the mantra of this age.

How concerned should we be about Iran's nuclear program? What major powers (eg, Russia) might eventually come into serious conflict with the US and Europe over this?

What role is an increasingly confident and powerful Turkey going to play, especially as it continues its movement from its modern secular roots? Is Brazil truly emerging as a world manufacturing power, and will it lead to conflict with the US and Canada some day?

Meanwhile, the Arab Spring is turning into summer, with very little decided. Things are far from sorted out in Egypt, which has fast-emerged as an outsourcing power and technology buyer over the past five years. Libya is a huge mess, with Western allies either undecided or lying about whether they really are trying to kill its leader. Syria could be the next Libya. Yemen is very troubled, and the trouble in Bahrain has not gone away.

And folks, what if the spirit of revolution moves to Saudi Arabia? Or Dubai?

There are also issues of government policy. This is a big, fascinating topic, one which I plan to write about extensively over the next year. For now, in this context, I read recent remarks by a top Google executive who downplayed - was even dismissive of - concerns about data sovereignty, ie, the issue of government wanting to keep Cloud data in-country.

He offered a few sound technical reasons for this opinion. But sound technical reasoning is not on the list of most politicians' competencies, in the US or the world. Ruh roh.

Twitter: @strukhoff

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

@CloudExpo Stories
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...