Welcome!

Cloud Expo Authors: Liz McMillan, Yeshim Deniz, Carmen Gonzalez, Elizabeth White, Pat Romanski

Related Topics: Cloud Expo, Web 2.0

Cloud Expo: Opinion

The Geopolitical Context of Cloud Computing

Technology Vendors Must Be Exquisitely Aware of World Events

Cloud computing is a global phenomenon and exists within a very serious geopolitical context. The technology is not discrete from government policy, and technology marketers must be exquisitely aware of this.

The highest profile example is Google's ongoing sparring with the Chinese government. But in a way, we're all Google and we should understand why. Blackberry's conflict with the Indian government over message privacy is another big example.

When Things Were Simple
International technology marketing used to be simple. Just watch what took off in the US and Canada, then make sure you were in Germany 18 months later, the rest of Europe 6 months after that, and in Japan five more years down the road. The rest of the world could be, in a word, ignored.

The Worldwide Web, modern telecommunications, and their combined global impact has now changed all this. The United States fell behind several countries in the 90s in the area of mobile-phone technology and its use. Then, as computing changed from an early emphasis on expensive hardware and software to lower-cost proliferating devices and free Web stuff, the world suddenly looked to be a much more level playing field (even if it's not actually flat).

The world outside of the United States didn't get caught up in the bogus "New Economy" talk of the late 90s, so didn't suffer as much in the dot-bomb era. But in the current Prodigal Web Returns era, technology marketers face a global village that never sleeps, and one in which everyone wants the latest stuff.

It's been widely noted that netizens of the Philippines (where I'm based for the time being) are the world champion texters, held the MySpace title when it mattered, and are embracing Facebook and other social networking sites with the same enthusiasm. The rest of the major Southeast Asian nations are not far behind.

Facebook et al are seismically active elsewhere as well. About 70% of the FB user base is outside of the US-a reversal of what technology marketers encountered in the long ago Greed is Good Age of the 80s.

Immediate Effect
And here's what I think is the important part: the geopolitical actions of government leaders in Beijing, Washington, and dozens of other national capitals has a direct, immediate effect on the technology industry today.

As the onset of World War I demonstrated, a provocative event in the relatively modest outpost of Sarajevo unleashed simmering tensions among the great powers of the age, resulting in tens of millions of deaths in the two wars that followed.

Today's geopolitical landscape is at least as fraught with tripwires as that of 1914. In almost 100 years, all of our technology has not made us humans any more peaceful or cooperative.

Businesses can ignore nothing today, in the way they could simply pay no attention in the past to what was going on behind the Iron Curtain, and elsewhere.

So, for example, I fear for the rising tensions between the Philippines and China over the obscure Spratly Islands group (and its potential to produce oil). Vietnam is involved here, too.

China is also spending precious diplomatic currency in trying to be ideologically correct in supporting the lunatic in North Korea while being practical in finding an end to Korean conflict after all these decades.

This is occurring as the US and China are engaged in "frank" dialogs about currency and the looming potential for cyberwar. Could a minor incident such as a Chinese ship firing near a couple of Filipino fisherman, which happened a few weeks ago, be the Sarajevo spark of our age?

Harder to Say On Message
Successful businesspeople are by nature and by training able to stay on message, not let extraneous factors smudge their focus, or get wrapped into political theories and governmental pantomime. In the past, this was generally an effective approach.

To be sure, one had to be aware of the big events - revolutions in Cuba and Iran, oil crises spawned by cartels, and the general business climate in any particular place.

But today, businesspeople must have their products and services available almost everywhere in the world, with the knowledge that seemingly small stuff might quickly lead to something to sweat about.

"Don't sweat the small stuff, but none of it is small stuff" might be the mantra of this age.

How concerned should we be about Iran's nuclear program? What major powers (eg, Russia) might eventually come into serious conflict with the US and Europe over this?

What role is an increasingly confident and powerful Turkey going to play, especially as it continues its movement from its modern secular roots? Is Brazil truly emerging as a world manufacturing power, and will it lead to conflict with the US and Canada some day?

Meanwhile, the Arab Spring is turning into summer, with very little decided. Things are far from sorted out in Egypt, which has fast-emerged as an outsourcing power and technology buyer over the past five years. Libya is a huge mess, with Western allies either undecided or lying about whether they really are trying to kill its leader. Syria could be the next Libya. Yemen is very troubled, and the trouble in Bahrain has not gone away.

And folks, what if the spirit of revolution moves to Saudi Arabia? Or Dubai?

There are also issues of government policy. This is a big, fascinating topic, one which I plan to write about extensively over the next year. For now, in this context, I read recent remarks by a top Google executive who downplayed - was even dismissive of - concerns about data sovereignty, ie, the issue of government wanting to keep Cloud data in-country.

He offered a few sound technical reasons for this opinion. But sound technical reasoning is not on the list of most politicians' competencies, in the US or the world. Ruh roh.

Twitter: @strukhoff

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Cloud Expo Latest Stories
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Expo, Brendan O'Brien, Co-founder at Aria Systems and the inventor of cloud billing panelists, will lead a panel discussion on what it takes to launch and manage a successful recurring revenue business. The panelists will offer their insights about what each department will need to consider, from financial management to line of business and IT. The panelists will also offer examples from their success in recurring revenue with companies such as Audi, Constant Contact, Experian, Pitney-Bowes, Teleko...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your development arsenal and pick up a few strategies to apply to your own projects.
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle.
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. TechXtend is the Exclusive Reseller in the United States for r-evolution