|By Roger Strukhoff||
|June 10, 2011 09:38 AM EDT||
Cloud computing is a global phenomenon and exists within a very serious geopolitical context. The technology is not discrete from government policy, and technology marketers must be exquisitely aware of this.
The highest profile example is Google's ongoing sparring with the Chinese government. But in a way, we're all Google and we should understand why. Blackberry's conflict with the Indian government over message privacy is another big example.
When Things Were Simple
International technology marketing used to be simple. Just watch what took off in the US and Canada, then make sure you were in Germany 18 months later, the rest of Europe 6 months after that, and in Japan five more years down the road. The rest of the world could be, in a word, ignored.
The Worldwide Web, modern telecommunications, and their combined global impact has now changed all this. The United States fell behind several countries in the 90s in the area of mobile-phone technology and its use. Then, as computing changed from an early emphasis on expensive hardware and software to lower-cost proliferating devices and free Web stuff, the world suddenly looked to be a much more level playing field (even if it's not actually flat).
The world outside of the United States didn't get caught up in the bogus "New Economy" talk of the late 90s, so didn't suffer as much in the dot-bomb era. But in the current Prodigal Web Returns era, technology marketers face a global village that never sleeps, and one in which everyone wants the latest stuff.
It's been widely noted that netizens of the Philippines (where I'm based for the time being) are the world champion texters, held the MySpace title when it mattered, and are embracing Facebook and other social networking sites with the same enthusiasm. The rest of the major Southeast Asian nations are not far behind.
Facebook et al are seismically active elsewhere as well. About 70% of the FB user base is outside of the US-a reversal of what technology marketers encountered in the long ago Greed is Good Age of the 80s.
And here's what I think is the important part: the geopolitical actions of government leaders in Beijing, Washington, and dozens of other national capitals has a direct, immediate effect on the technology industry today.
As the onset of World War I demonstrated, a provocative event in the relatively modest outpost of Sarajevo unleashed simmering tensions among the great powers of the age, resulting in tens of millions of deaths in the two wars that followed.
Today's geopolitical landscape is at least as fraught with tripwires as that of 1914. In almost 100 years, all of our technology has not made us humans any more peaceful or cooperative.
Businesses can ignore nothing today, in the way they could simply pay no attention in the past to what was going on behind the Iron Curtain, and elsewhere.
So, for example, I fear for the rising tensions between the Philippines and China over the obscure Spratly Islands group (and its potential to produce oil). Vietnam is involved here, too.
China is also spending precious diplomatic currency in trying to be ideologically correct in supporting the lunatic in North Korea while being practical in finding an end to Korean conflict after all these decades.
This is occurring as the US and China are engaged in "frank" dialogs about currency and the looming potential for cyberwar. Could a minor incident such as a Chinese ship firing near a couple of Filipino fisherman, which happened a few weeks ago, be the Sarajevo spark of our age?
Harder to Say On Message
Successful businesspeople are by nature and by training able to stay on message, not let extraneous factors smudge their focus, or get wrapped into political theories and governmental pantomime. In the past, this was generally an effective approach.
To be sure, one had to be aware of the big events - revolutions in Cuba and Iran, oil crises spawned by cartels, and the general business climate in any particular place.
But today, businesspeople must have their products and services available almost everywhere in the world, with the knowledge that seemingly small stuff might quickly lead to something to sweat about.
"Don't sweat the small stuff, but none of it is small stuff" might be the mantra of this age.
How concerned should we be about Iran's nuclear program? What major powers (eg, Russia) might eventually come into serious conflict with the US and Europe over this?
What role is an increasingly confident and powerful Turkey going to play, especially as it continues its movement from its modern secular roots? Is Brazil truly emerging as a world manufacturing power, and will it lead to conflict with the US and Canada some day?
Meanwhile, the Arab Spring is turning into summer, with very little decided. Things are far from sorted out in Egypt, which has fast-emerged as an outsourcing power and technology buyer over the past five years. Libya is a huge mess, with Western allies either undecided or lying about whether they really are trying to kill its leader. Syria could be the next Libya. Yemen is very troubled, and the trouble in Bahrain has not gone away.
And folks, what if the spirit of revolution moves to Saudi Arabia? Or Dubai?
There are also issues of government policy. This is a big, fascinating topic, one which I plan to write about extensively over the next year. For now, in this context, I read recent remarks by a top Google executive who downplayed - was even dismissive of - concerns about data sovereignty, ie, the issue of government wanting to keep Cloud data in-country.
He offered a few sound technical reasons for this opinion. But sound technical reasoning is not on the list of most politicians' competencies, in the US or the world. Ruh roh.
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Dec. 3, 2016 04:15 AM EST Reads: 3,410
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 3, 2016 04:15 AM EST Reads: 1,692
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 3, 2016 02:30 AM EST Reads: 1,510
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 3, 2016 02:15 AM EST Reads: 1,487
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 01:45 AM EST Reads: 749
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 3, 2016 01:15 AM EST Reads: 848
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 3, 2016 12:30 AM EST Reads: 1,518
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 3, 2016 12:15 AM EST Reads: 1,748
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 2, 2016 11:15 PM EST Reads: 898
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 2, 2016 10:30 PM EST Reads: 1,729
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Dec. 2, 2016 08:30 PM EST Reads: 4,977
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 2, 2016 08:30 PM EST Reads: 389
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Dec. 2, 2016 07:00 PM EST Reads: 3,924
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 2, 2016 06:45 PM EST Reads: 3,989
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 2, 2016 06:30 PM EST Reads: 1,482
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Dec. 2, 2016 05:15 PM EST Reads: 389
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Dec. 2, 2016 05:00 PM EST Reads: 4,082
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 2, 2016 04:45 PM EST Reads: 2,110
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 2, 2016 04:45 PM EST Reads: 1,973
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 2, 2016 04:15 PM EST Reads: 388