Cloud computing, a paradigm shift in the way software services are delivered, is gaining momentum across the globe. Companies have built expertise within this domain, to ride this new wave of business opportunity it offers in the future.

Even though the deployment of cloud computing is still in a nascent stage in many parts of the world, analysts are clear about one thing - cloud computing is the way to go in the future.

Recognizing this, Impetus Technologies has made its presence felt in the cloud computing space, with services spanning large scale complex Cloud application development, Cloud-based application performing testing and building big data analytics solutions on the Cloud. Impetus provides a complete array of SaaS advisory, architectural and testing services. The company's  big data solution expertise covers Hadoop optimization, tuning, and deployments on the Cloud.

As part of its cloud computing services, Impetus provides outstanding performance and value to users, while enabling companies to get started more quickly on projects, grow and shrink their environments according to existing needs and tap into the full benefits of hybrid computing. The company's secure and reliable Cloud hosting and infrastructure expertise, and vast experience in enabling internal IT to respond to heightened requests and demands, provide the business agility and cost-effectiveness of public Clouds without compromising on portability, compatibility, security and control that enterprises need.

Impetus' role in coupling the Cloud platform with Hadoop, a technology shaping the High Performance Computing (HPC) space, to provide unmatched benefits to enterprise customers, has been even more impressive. Impetus has gained expertise in Hadoop, which is emerging as a champion for large-scale data management needs.  It is required by businesses that rely on high powered analytics to provide data driven insights, companies that need more than simple reports and dashboards. At  the same time, Impetus has also built experience and deep knowledge on cloud computing and is now marrying the two-Hadoop and the Cloud.

While Hadoop, with its ability to handle huge volumes of data can solve large data problems more efficiently and speedily, the Cloud can scale on-demand and enable users to pay by the drink! The Cloud offers Hadoop the kind of computing resources and infrastructure it requires.  When Hadoop requires more computing resources, the Cloud, with its on-demand scaling, meets this need.

Impetus understood early that Hadoop and the Cloud are a marriage made in heaven. By running Hadoop on the Cloud, the company is enabling its customers to run compute-intensive applications, that would typically require extensive on-premise technology, on the Cloud, in an extremely cost effective fashion. It is ideal for Hadoop to run on Cloud infrastructure, which is constituted by massive data centers with huge high-end servers, storage, data recovery facilities, 24x7 availability, zero downtime and disaster management features. Hadoop on the Cloud is an unmatched combination, specially for companies with huge data computing and scalability needs.

Interestingly, and in order to create a greater buzz around cloud computing, Impetus has been regularly organizing, supporting and participating in workshops and, seminars, webinars, exhibitions and conferences focused on around the issue. The company was  present for instance, at the Big Data Summit 2010, a big annual draw in the Bay Area. The conclave, a display of massively parallel processing (MPP) data warehouses, advanced analytics, and enabling technologies such as Map Reduce and cloud computing, also featured Impetus' High Performance Computing (HPC) portfolio. The company has also been participating in other global Cloud Expo events and showcasing its research and engineering expertise in the SaaS, IaaS and PaaS domains, as well as ability to  manage complex clusters for high availability deployments. Additionally, it has been hosting "Cloud Camps," at its campus in Noida, India, which  bring together end users, IT professionals and vendors, to ideate, and share experiences and best practices in the domain of cloud computing.

Clearly, the Cloud is here to stay, though companies such as Impetus will need to help customers overcome certain challenges in cloud computing deployments that could mar the otherwise rosy picture. According to technology research and advisory firm, Gartner Inc. (which has established a Global IT Council on cloud computing), there are several challenges in cloud computing adoption. In a recent report, Gartner details these as data ownership, Service Level Agreements, change  management, technical limitations, legal jurisdiction, security and software licensing. Provided these hurdles are dealt with, cloud computing can power and shape the next generation of technology solutions delivery.