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@CloudExpo: Opinion

The Cloud Means Choice

Looking at cloud forces lots of internal and external decisions

The cloud computing market hasn't been standing still. In fact, I think most would agree that changes in IT as a result of cloud have accelerated. Our view at CA Technologies is that the IT function is shifting seems to be supported by some proof points (especially if you read some of the survey data I've seen in the past year).

Today's announcements are a set of next steps, and they reflect some pragmatic reactions to what we've seen. We're enhancing the offerings we already have. We've built some new ones. And all of these are driven by what customers are saying and doing.

More than ever before, cloud means choice. Looking at cloud forces lots of internal and external decisions. These are decisions about technology, about organizational structure, about IT ownership and policy. With all of these options, there is no "one size fits all" for cloud. Instead, you have to make your own, very specific choices. And you want to have a portfolio of options that can help you regardless of which choices you need to make for your business. We, as a partner in that business, need to enable you to have your cloud, your way.

A broad portfolio to work from is a plus. The work to enable customers to use and provide cloud computing means a bunch of topic areas need to be covered. Management and security really end up jumping to the top of the list. (The CA portfolio is well-tuned to cover that emphasis, I might add.)

We see a life cycle of decisions and a set of capabilities at steps along with way. We think customers need to plan, design, deliver, secure, and assure their cloud efforts. And then constantly optimize these decisions for what's best for their business.

Furthermore, as a result of the different market needs and choices enterprises and service providers face today, you'll see sets of solutions from CA Technologies that address these very specific needs, but help make the connection between the two - the world of hybrid clouds - possible and appealing.

Finally, if you add new perspectives, experience with customers, and resources to some pretty innovative technology, you can move the needle. Several of today's announcements show the combined effort of the vision of entrepreneurs that joined CA Technologies through the cloud acquisitions and the organic development efforts since then. A lot of these folks have been working on cloud since long before the term "cloud" existed.

There are a lot of moving parts here, mostly driven by the huge number of options that the cloud now presents. In my opinion, CA Technologies made a pretty prescient decision to jump into this market with both feet (and wallet), and to do so early. Much of what you're seeing come to market here has benefited from early moves by both the innovators CA acquired - and by CA itself.

More Stories By Jay Fry

Jay Fry is vice president of marketing for a new, stealthy cloud computing and mobility start-up in the San Francisco Bay Area. Previously, he served as VP of marketing and strategy for the cloud computing business at CA Technologies. He joined CA with the acquisition of private cloud computing pioneer Cassatt Corp. Jay founded the marketing department at BEA Systems, Inc. (now part of Oracle) and spent three of his 10 years at BEA running the company's European marketing program(me)s from London. He has also held marketing roles at systems management start-up EcoSystems Software (now part of Compuware), in Oracle's Applications Division, and in Sun’s Federal Division (also now part of Oracle). He has a B.A. in English literature and communications from Stanford University. Jay blogs on cloud computing and IT management topics at http://datacenterdialog.blogspot.com and is @jayfry3 on Twitter.

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