Click here to close now.




















Welcome!

@CloudExpo Authors: Continuum Blog, Liz McMillan, Pat Romanski, Pete Waterhouse, Elizabeth White

Related Topics: @CloudExpo, Mobile IoT, Microservices Expo

@CloudExpo: Opinion

The Web of APIs = the Web of the Future

Cloud, mobile, social powered by the world's APIs

In 2009 I attended an event with the World Economic Forum on the future of the Internet, both from an economic and technical perspective. Over the last 12 months two trends are becoming even more apparent: (1) the Internet will require more innovative forms of risk hedging beyond just security, and new concepts like CloudInsure will emerge for businesses depending irreversibly on digital technologies. And (2), the cost and complexity of Internet technology will be massively transformed downward by this little known technology advancement called APIs (application programming interfaces).

Below are my observations specifically about the trends of the API market, which is becoming a fascinating commercial environment to truly support "data as a service" on a grand scale.

Available as accessible fountains of data and web services from companies like Google, Skype, ESPN, Facebook, & Foursquare, public APIs are fueling a new world of digital possibilities and innovation, especially to a broader population of Internet participants who access the Internet on millions of worldwide mobile "apps." Today these apps solve mostly small problems but as the market of available APIs expands, larger world problems will be solved and more complex data relationships established. Apps will become the dominant mode of relating disparate data, perhaps between companies that have never formally met one another. APIsare the global glue enabling the means to do it.

The Internet is transforming (once again), this time onto mobile devices powered by data innovation and emerging APIs. As other businesses continue to bring new APIs onto the market - especially globally - then the potential for digital innovation the next ten years is quite astonishing. Data can be a valuable currency asset, but relating data requires an inquisitive mind, a youthful energy, and a spirit of wanting to make something better. Tapping into a broader (younger?) talent pool with wider access to data is not a bad destination given the potential to solve the world's problems through relating more of the world's data.

Over the next few years people will have apps in their hand, their kitchen, their car, and their computers, all powered by a global market of billions of data and service APIs - provided by emerging technology and media giants to traditional brands that offer data "hook ups." The opportunity for businesses will be digital survival and relevance, and the opportunity for the consumer will be a mobile, digital Internet that can expand as quickly and broadly as the human imagination. Through APIs the traditional technical barriers to digital innovation are lowered by quantum leaps, leaving the human imagination to "create an app" to solve problems, both large and small.

Thanks data from Programmableweb, market data now shows we have surpassed 4,000 public APIs into the market, representing a 400% growth rate in the last 18 months alone. It took a previous 8 years to even get to 1,000.

While 4,000 API types might not seem like much, the average call volume of those APIs averages over a billion data exchanges per month for each company in the top 20 of API volumes. Notably, it is estimated by our research that not even 5% of the global open API market has been realized given the newness of this type of technology overlay on traditional IT infrastructures. CIOs should take notice. There are two major trends driving the demand for more open IT assets: the consumer's rapid move to mobile and social platforms, and the emerging financial market opportunity of data as a service. In other words, every business of size must now strive to be a platform for data and web services - even traditional businesses that consume and aggregate unique data sets in support of traditional models and products. Not everyone has to be an Amazon, though they would benefit just by thinking like one: like a platform. APIs are the critical component to achieving such a model.

Winning with APIs and transforming IT to a platform translates to competing in the global market for mobile consumers. And as the new data aggregators have shown us since 2008, APIs also translate to millions of eyeballs on social, mobile, appliance, and any other app that comes along. In the words of one Business of API presenter, "we are future-proofing our business with a data access model that allows us to diversify and grow in a digital future that is often hard to predict." Like few previous fads of the Internet's evolution, APIs are here to stay, with Gartner predicting this year that over 75% of the Fortune 1000 will have open API' by 2014.

What does this mean for businesses thinking about social, mobile, and cloud computing? It means that the digital business of the next ten years is the business of APIs, and this trend will cut across every economic sector that relies upon "data in" and "data out" at massive scale. What does this emerging API trend mean for the consumer? It means that the next innovations of mobile apps and web mashups are just getting started. More importantly perhaps, easier access to the world's data means that the youthful aspirations to make the Internet better are firmly within our reach. Welcome to the world of the Fortune 1,000 looking outside for data innovation - to a digital Neverneverland and the expanding market of APIs.

The mobile web can still progress - grow old perhaps - without having to fully grow up.

More Stories By Drew Bartkiewicz

Drew Bartkiewicz is founder of Apinomic, a NY agency that specializes in the business of data platforms and digital channels that leverage managed API's. As a former VP Strategy Services at Mashery, and alumnus of salesforce.com, BroadVision, and The Hartford, Drew has helped build over 25 successful data platforms (3 he founded) and was selected for several Future of the Internet initiatives with the World Economic Forum. Drew has previously founded two successful companies in NYC, CyberFactors and CloudInsure, and is often sought as a speaker and writer on technology trends and their impact on culture and business.

Drew possesses a Bachelors of Science in Aerospace Engineering from the United States Military Academy at West Point and an MBA from the Yale School of Management. He speaks four languages and is an advisor to several early stage NYC start ups. In addition to consulting brands for API Strategy, he is also the Founder of wwww.lettrs.com, the cloud platform for letters, after spending time with youth organizations, technophiles, and his kids discussing ways to elevate their impact in life through the thoughtful fusion of technology and letter writing as a timeless and necessary craft.

@CloudExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...