Welcome!

@CloudExpo Authors: Liz McMillan, Kevin Benedict, Igor Drobiazko, Tim Hinds, Elizabeth White

Related Topics: @CloudExpo

@CloudExpo: Article

Pointwest Delivers IT Services to Philippines and the World

Company Offers Everything from COBOL to Glassfish and Beyond

I found myself sitting at a table with Renato "Rene" Quizon (pictured below), Executive Director of Business Development at Pointwest, during a recent business summit in Manila that featured a guest appearance by Philippine President Benigno "Noynoy" Aquino III. The President was there to congratulate the growing IT services community and announce an educational fund to help develop the business further.

After we exchanged some local political gossip (which will remain strictly confidential), Rene invited me over to the company's office the following week.

Strolling in Makati
Soon enough, I was traipsing down Makati's Paseo de Roxas one early afternoon to visit Pointwest's headquarters.

I either stroll, traipse, or sometimes amble throughout Southeast Asia, having learned long ago not to move too fast in the tropical heat. But this area, part of the country's primary central business district, crackles with energy during the day, as a small army of a youngish workforce strives to lift this developing nation.

Pointwest has more than 700 employees - most of them located in Makati, Metro Manila, with two satellite offices in the US - and provides sophisticated IT services to clients in the airline, financial services, healthcare, utilities and retail industries. It has partnerships with IBM and Microsoft - as well as several international chambers of commerce - and delivers specific technology practices for Microsoft, Java, mainframe/ legacy, and enterprise IT testing.

Pointwest has grown to its present level from 60 employees in 2003. Today, it uses what it calls a matrix-driven model to deliver a variety of services domain specializations. The firm also gets a quarter of its business from Pharmacy Health Information Management services as part of the Philippines' world-leading $11 billion in BPO revenue.

Locally Owned and Managed
Pointwest is "a 100% Filipino global IT service company providing world-class IT and BPO services," as Rene proudly states, and recently won an ICT Philippines award as best mid-sized local BPO company.

Together with Ma. Cristina "Beng" Coronel, president, Josefina "Jowee" Reyes, Executive Director for Administration and Finance, and US-based VPs Lucila "Lucy" Flores and Corazon "Cora" Agbayani, he leads fellow IT professionals who share the same passion and belief in creating a unique Filipino brand name for the IT outsourcing industry.

During our conversation, he explained to me that although the company hires entry-level programmers, QA engineers, and testers, to be sure, it focuses on developing them into systems engineers, designers, developers, and architects. "We are a place where you can build a career," he said.

The company's roster of skills includes all the languages, frameworks, and environments one can name. Rene gave me a detailed, two-page list of them to prove the point. Looking for JBoss? Ibatis? Glassfish? Netweaver? Maximo? You'll find them, along with at least 100 other common and less-common skills.

"We also hire young COBOL programmers," Rene said with a smile - yes, as everyone in the IT business knows, this is still a valued skill in many instances.

New employees attend a rigorous, weeks-long bootcamp to get up to speed on the company's processes, client requirements, and whatever skill sets they may need.

High-Level View
At the higher level, Pointwest throws out terms such as "above- and below-the-wing services," a reference to its airline business. "When you check into a flight on one of the top three US airlines," Rene said, "our work is embedded in everything from your frequent traveler number to security to delivering your bags."

The company also provides services to one of the Philippines' "Big Three" banks, specifically in the form of a marvelous kiosk-based customer-service system at all the branches that I've found provides a lot of convenience and saves a lot of time in a country where manual, paper-based procedures are still common.

Fairly recently, the IT firm delivered an online event booking system in the form of an ASP service in the cloud, enabling small to mid-size non-profits, their Australian client's target market, an easier and cheaper alternative.

The Future
Metro Manila has the second-highest city GDP in Southeast Asia region, trailing only Singapore. Makati's Starbucks-to-person ratio is the equal of San Francisco or New York. Big, global brands such as Accenture, KPMG, and Convergys have located tens of thousands of employees here.

Yet the future of the country depends in large measure on homegrown companies such as Pointwest that leverage the energy of this populous nation of 90 million people (and counting). Rene doesn't like to speculate publicly on specific company targets, but said "we've come a long way, and we intend to continue to grow and develop along with the IT services economy in the Philippines."

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Internap Corporation has expanded its OpenStack-based bare-metal Infrastructure-as-a-Service offering, AgileSERVER 2.0, to its data centers in Amsterdam, Dallas and Santa Clara, Calif. Launched in 2015 out of Internap’s New York Metro data center in Secaucus, N.J., AgileSERVER 2.0 is now available in four locations globally, enabling enterprises and devops teams running mission-critical applications and big data workloads to build scale-out infrastructure environments that are higher performing ...