Click here to close now.




















Welcome!

@CloudExpo Authors: Adrian Bridgwater, AppDynamics Blog, Ian Khan, Bob Gourley, Greg Dickinson

Related Topics: @CloudExpo

@CloudExpo: Article

Pointwest Delivers IT Services to Philippines and the World

Company Offers Everything from COBOL to Glassfish and Beyond

I found myself sitting at a table with Renato "Rene" Quizon (pictured below), Executive Director of Business Development at Pointwest, during a recent business summit in Manila that featured a guest appearance by Philippine President Benigno "Noynoy" Aquino III. The President was there to congratulate the growing IT services community and announce an educational fund to help develop the business further.

After we exchanged some local political gossip (which will remain strictly confidential), Rene invited me over to the company's office the following week.

Strolling in Makati
Soon enough, I was traipsing down Makati's Paseo de Roxas one early afternoon to visit Pointwest's headquarters.

I either stroll, traipse, or sometimes amble throughout Southeast Asia, having learned long ago not to move too fast in the tropical heat. But this area, part of the country's primary central business district, crackles with energy during the day, as a small army of a youngish workforce strives to lift this developing nation.

Pointwest has more than 700 employees - most of them located in Makati, Metro Manila, with two satellite offices in the US - and provides sophisticated IT services to clients in the airline, financial services, healthcare, utilities and retail industries. It has partnerships with IBM and Microsoft - as well as several international chambers of commerce - and delivers specific technology practices for Microsoft, Java, mainframe/ legacy, and enterprise IT testing.

Pointwest has grown to its present level from 60 employees in 2003. Today, it uses what it calls a matrix-driven model to deliver a variety of services domain specializations. The firm also gets a quarter of its business from Pharmacy Health Information Management services as part of the Philippines' world-leading $11 billion in BPO revenue.

Locally Owned and Managed
Pointwest is "a 100% Filipino global IT service company providing world-class IT and BPO services," as Rene proudly states, and recently won an ICT Philippines award as best mid-sized local BPO company.

Together with Ma. Cristina "Beng" Coronel, president, Josefina "Jowee" Reyes, Executive Director for Administration and Finance, and US-based VPs Lucila "Lucy" Flores and Corazon "Cora" Agbayani, he leads fellow IT professionals who share the same passion and belief in creating a unique Filipino brand name for the IT outsourcing industry.

During our conversation, he explained to me that although the company hires entry-level programmers, QA engineers, and testers, to be sure, it focuses on developing them into systems engineers, designers, developers, and architects. "We are a place where you can build a career," he said.

The company's roster of skills includes all the languages, frameworks, and environments one can name. Rene gave me a detailed, two-page list of them to prove the point. Looking for JBoss? Ibatis? Glassfish? Netweaver? Maximo? You'll find them, along with at least 100 other common and less-common skills.

"We also hire young COBOL programmers," Rene said with a smile - yes, as everyone in the IT business knows, this is still a valued skill in many instances.

New employees attend a rigorous, weeks-long bootcamp to get up to speed on the company's processes, client requirements, and whatever skill sets they may need.

High-Level View
At the higher level, Pointwest throws out terms such as "above- and below-the-wing services," a reference to its airline business. "When you check into a flight on one of the top three US airlines," Rene said, "our work is embedded in everything from your frequent traveler number to security to delivering your bags."

The company also provides services to one of the Philippines' "Big Three" banks, specifically in the form of a marvelous kiosk-based customer-service system at all the branches that I've found provides a lot of convenience and saves a lot of time in a country where manual, paper-based procedures are still common.

Fairly recently, the IT firm delivered an online event booking system in the form of an ASP service in the cloud, enabling small to mid-size non-profits, their Australian client's target market, an easier and cheaper alternative.

The Future
Metro Manila has the second-highest city GDP in Southeast Asia region, trailing only Singapore. Makati's Starbucks-to-person ratio is the equal of San Francisco or New York. Big, global brands such as Accenture, KPMG, and Convergys have located tens of thousands of employees here.

Yet the future of the country depends in large measure on homegrown companies such as Pointwest that leverage the energy of this populous nation of 90 million people (and counting). Rene doesn't like to speculate publicly on specific company targets, but said "we've come a long way, and we intend to continue to grow and develop along with the IT services economy in the Philippines."

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit f...