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It's Not Just the Cloud - The Re-invention of Everything

The convergence of six megatrends

Look around and be amazed, everything is being re-invented.  From the tablet computer to the thermostat, from cars to enterprise software, from incubators to light-bulbs.  We are living in an amazing time.  Opportunities abound to capitalize on the biggest industrial change since electricity. While those of us in Cloud and IT tend to focus on a few ideas like Cloud and Big Data,   we are at the the convergence of 6 megatrends, some new, some old, that when taken together create this incredible rush of innovation and opportunity. 



The megatrends are:

  • Microelectronics - Moore's Law Marches on!  - Microelectronics continue to evolve, giving us more and more density and capability.  The innovation here is long from done with nano-circuits promising continue improvement for decades to come.
  • Materials Innovation - Nano-materials are silently becoming embedded into new products at an amazing rate, driving innovation that we don't see unless we look for it.
  • Cloud Computing and Big Data - This is not some hypothetical marketing hype, compute power is becoming like electricity, on demand and reliable.  This has repercussions well beyond computing, as data processing becomes embedded in everything, using realtime information to make products and services better and more compelling.  The next big thing, the cloud of things?
  • Mobility - everything comes with me, my phone, my tablet, my whatever.  We are a mobile society and with ubiquitious Wifi, wired as we move, mobile but connected, not just us, but our stuff too!
  • Sustainability - The recognition of the value of sustainability is driving our Green technology quests, and the innovation to create products and services that deliver value but have minimum impact on the environment, energy consumption and society.
  • Design - What began as a music player, has spawned a new design esthetic, simple, functional, easy to use.  Call it the Apple esthetic, and when all is said and done, this may be Steve Jobs biggest and most lasting contribution.  The expectations of elegance and usability, and the value that we put on them has been forever changed.  The bar has risen, and this give rise to more innovation.

Some of my favorites examples  - find them on my Pinterest Board-

Products - Lytro, Nest, iPad (of course) , Embrace, D-Wave Systems
Services/Applications - Pinterest, FourSquare, Spotify

Look around for yourself and you will find many more of these convergences and re-inventions.

More Stories By Ken Rutsky

Ken Rutsky is a Product and Service Marketing Consultant, and has spent 20+ years in the industry, launching his first Internet services while at Netscape from 1995-99. Since then, he has been CMO at several start-ups and ran Network Security Marketing at McAfee. Ken launched McAfee's Secure Web Protection Service, and his time as a consultant has included the launch of Nimsoft's Nimsoft On Demand service. Today, he is laser-focused on helping ISVs and start-ups understand how to bridge from the world of products to SaaS Services with their mindset, organization and go-to-market tactics. Follow him on Twitter @jayrutz, on Linkedin at http://www.linkedin.com/in/kenrutsky, and on Facebook at http://www.facebook.com/home.php#!/pages/KJR-Associates/224894750772.

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