Welcome!

@CloudExpo Authors: PagerDuty Blog, Liz McMillan, Elizabeth White, Jyoti Bansal, Jnan Dash

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog

@CloudExpo: Article

Ahead in the Cloud: 2012 Cloud Computing Predictions

Will this be the year of the Application Storefront?

Despite my shaky prediction performance in 2011, I'm going to try again.

Last year, my best predictions were based on some sort of specialized knowledge or insight, and the worst came from looking into the macro environment and making guesses. So, this year's predictions emphasize the former approach, yet hopefully avoid sounding like claims such as "the market will fluctuate."

1. 2012 will be the Year of the Storefront in the cloud.
Admittedly, this is a somewhat self-serving prediction, since Standing Cloud is (among other things) a storefront. But based on the variety of offerings, rumors, customer behaviors, and other sources I have, it seems that the confluence of forces that helped drive the popularity of App Stores in the mobile world are now propelling the storefront concept ahead in the cloud world.

Viewed through a relatively simple lens, a Storefront has three basic components:

  1. A catalog of offerings (applications, utilities, services) with information about each, such as features and benefits, user reviews and ratings, licensing and pricing.
  2. The ability to purchase or obtain access to the offering.
  3. The ability to easily install or deploy the offering.

These issues are all more complicated in the cloud (whether private or public). Unlike a mobile app, deployment of the offering is not necessarily on a single device; they must be customized or integrated with other offerings, and pricing may have many components.

Nevertheless, the same need for informed and easy procurement exists in the cloud and will drive development and adoption of storefronts.

2. There will be a noticeable amount of customer churn from Amazon Web Services among startups that are scaling.
AWS has become the de facto standard data center choice for startups, particularly those with venture funding. Amazon even has a business development team that builds relationships with venture capital firms. Zynga, which is generally believed to be AWS's largest customer, demonstrates that a company can scale massively with Amazon.

Why do I predict that startups with fast-growing businesses and utilization will leave?

The detailed reason will vary for each company, but at a high level it will be due to the particular architecture AWS has for its network, servers, virtualization, storage, etc., and the vision that systems architecture implies for the types of application architectures that will be deployed on it.

Increasingly, I see startups that have either built application architectures that scale in a way that is incompatible with the AWS vision, or perform functions for which the optimal application architecture is incompatible with the vision.

In the first case, the scaling startup is faced with either changing its application architecture, changing its provider, or both - so it evaluates options outside of Amazon. In the second case, it may take some time to realize the incompatibility, but once realized, customers will evaluate both hybrid and alternative IaaS providers to find the best solution.

In both cases, this evaluation was likely something they skipped at the beginning due to both Amazon's status as the default provider, and because issues of scale were not yet a factor. Once evaluations are performed, some percentage of companies will switch, and providers such as Rackspace, SoftLayer, OpSource, and ViaWest will be the likely beneficiaries.

3. Cloud IDEs (Interactive Development Environments) for developers will grow in popularity
One of the most popular use cases for IaaS is development and test, but this is primarily for servers. Most developers still code on their local workstation and push code to a repository when it's ready to commit or needs to be tested. There are numerous advantages to a fully "cloud" IDE (one where the source files are always remote), including a tighter and more automated/integrated dev-and-test loop, ease of working on multiple devices and keeping development environments up-to-date, ease of adding or removing development team members, and others.

There are two primary impediments to the adoption of a cloud IDE: (1) performance and reliability of the Internet connection and (2) IDE feature set, including integration with third-party tools. Given that a number of companies are working on cloud IDEs, the latter is likely to improve during 2012 and encourage growth.

As to the former, it is increasingly the case that companies and individuals have alternative means of Internet access, all of which perform well enough to support an IDE. For example, mobile hotspots, coffee shop Wi-Fi, home broadband, and redundant Internet providers all make it less likely that developers will be unproductive for any extended period of time due to a connectivity outage.

To be clear, I am not predicting that cloud IDEs will take over the world in 2012, just that there will be noticeably more usage and buzz about them.

4. CloudFoundry will consolidate its status as the standard way to operate a Resource PaaS.
A Resource PaaS is a service that enables multiple application tenants to share granular computing resources for scalability, reliability, and ease of deployment (for more on Resource PaaS, see my previous article on multi-tenancy in PaaS). Cloud Foundry is an open source software project, and is already in widespread production use among Resource PaaS providers as well as internal projects.

Because it is a kind of meta-application server, it is becoming increasingly difficult to justify building these core PaaS capabilities in a proprietary way. Instead, Resource PaaS providers will need to dedicate their efforts to tuning their stacks and environments for particular categories of developers, for example, those using a particular language or application.

More Stories By Dave Jilk

Dave Jilk has an extensive business and technical background in both the software industry and the Internet. He currently serves as CEO of Standing Cloud, Inc., a Boulder-based provider of cloud-based application management solutions that he cofounded in 2009.

Dave is a serial software entrepreneur who also founded Wideforce Systems, a service similar to and pre-dating Amazon Mechanical Turk; and eCortex, a University of Colorado licensee that builds neural network brain models for defense and intelligence research programs. He was also CEO of Xaffire, Inc., a developer of web application management software; an Associate Partner at SOFTBANK Venture Capital (now Mobius); and CEO of GO Software, Inc.

Dave earned a Bachelor of Science degree in Computer Science from the Massachusetts Institute of Technology.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Building custom add-ons does not need to be limited to the ideas you see on a marketplace. In his session at 20th Cloud Expo, Sukhbir Dhillon, CEO and founder of Addteq, will go over some adventures they faced in developing integrations using Atlassian SDK and other technologies/platforms and how it has enabled development teams to experiment with newer paradigms like Serverless and newer features of Atlassian SDKs. In this presentation, you will be taken on a journey of Add-On and Integration ...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...