@CloudExpo Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Carmen Gonzalez

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog

@CloudExpo: Article

A True Tipping Point for Cloud Adoption: 2012 Predictions

The cloud is a viable, scalable environment that yields cost advantages and improved reliability and security

Judging by the customer demand we've experienced at Virtustream, with many enterprises moving infrastructure and mission-critical applications into the cloud, it's safe to assume that we are nearing a true tipping point for cloud adoption. But with adoption comes demand for superior performance and improved reliability and security.

Changes to SLAs
Cloud service providers (CSPs) can expect clients and prospects to demand more detailed and comprehensive Service Level Agreements (SLAs). In many cases, enterprises leveraging cloud platforms from leading service providers have assumed that their SLAs covered more than they actually did. For instance, many existing SLAs have covered availability of compute, but not storage. A select few CSPs that have always had comprehensive SLAs in 2012 look for the industry as a whole to offer SLAs that cover the entire application stack.

Further, now that enterprises have experienced deploying a wide variety of applications in the cloud, they have learned that performance does not always meet expectations. This is largely a result of a cookie-cutter approach by many CSPs. Moving forward, application response times and performance are going to be key motivators for cloud migration and clients will expect these metrics to be covered by SLAs.

Better Security or Bust
The industry has been in the "honeymoon phase" for a while now in regards to security. While we haven't seen a seen a major cloud security breakdown yet, that doesn't mean that Cloud Security is mature and robust. The effort that hackers expend is often in direct proportion to the value of the systems and data. Today the majority of the infrastructure and applications that have been moved to the cloud represent less-critical applications. But that is about to change.

Because we're going to see mission-critical applications and content/information moving to the cloud, these platforms will become a more desirable target for hackers. Many CSPs begin with a secure design, but some don't. Regardless, rapid growth and adoption can lead to serious challenges around compliance and implementation. Even those with secure designs must have robust compliance monitoring, change control, and security event and information monitoring systems. Constant vigilance and attention to detail is required to ensure that implementation does not stray from secure designs, and that vulnerabilities are discovered and patched on a timely basis. Otherwise, cracks in the system will open doors for hackers.

In the inevitable event of a cloud security breach, we'll see the industry impacted in two significant ways. First - and most damaging - we could see companies that were considering cloud migration pull a full stop, taking a step back to reevaluate advantages vs. potential issues. Alternatively, a breach and the resulting security concerns could weed out some cloud service providers.

Expect companies to get tough with cloud service providers, asking more specific questions about security frameworks. The service providers that don't have all the answers will ultimately lose business.

Cloud Migrations and Impact on Software Vendors
Adoption of cloud computing to deliver cost efficiencies will lead enterprises to expect similar efficiencies from software vendors and the demand for "-as a Service" models will increase. This demand will bring about a few changes. First, vendors will need to rethink their licensing models and restrictions around multi-tenancy. Second, the role of the cloud service provider will evolve, especially if they deliver more services to end users. This expands the relationship between the cloud service provider and the end user while minimizing the independent software vendors' engagement with the end user. That said, as cloud service providers take on a larger role, the end users will expect software performance and security requirements to be built into SLAs. Full circle to end user expectations for more detailed SLAs.

While 2012 will likely not mean the end of the world, it could mean the end of the line for cloud service providers that are not tuned in to enterprise cloud computing needs. The cloud is no longer a test/dev sandbox. It has become a viable, scalable environment that yields cost advantages and improved reliability and security when built with complex enterprise IT demands in mind.

More Stories By Sean Jennings

Sean Jennings is Vice President, Solutions Architecture, at Virtustream. He has over 20 years of experience enabling commercial and government enterprises of all sizes gain efficiencies and competitive advantage through the design and deployment of creative, forward-looking IT solutions. He has been at the vanguard of the migration to commodity platforms throughout his career, designing solutions around and earning numerous certifications from industry leaders Novell, Microsoft, EMC, HP/Compaq/DEC, Checkpoint, and VMware long before they became fashionable.

Sean began his career as a programmer for Control Data, before transitioning into systems management and architecture on VAX and x86 platforms as a Senior Systems Engineer for Funds Associates Limited and PNC Bank. He was the Microsoft Systems Practice Manager for Virtualogic, now a part of EDS. He was also a Systems Architect and Vice President for National Cooperative Bank with responsibility for Disaster Recovery of x86 systems, Solaris, and AS/400. In 2001, Sean co-founded Brigh Technologies, Inc., with Matt Theurer.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@CloudExpo Stories
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.