Welcome!

Cloud Expo Authors: Shelly Palmer, Roger Strukhoff, Jason Bloomberg, Fiona McNeill, Greg Smith

Related Topics: Cloud Expo, SOA & WOA, Virtualization

Cloud Expo: Article

A True Tipping Point for Cloud Adoption: 2012 Predictions

The cloud is a viable, scalable environment that yields cost advantages and improved reliability and security

Judging by the customer demand we've experienced at Virtustream, with many enterprises moving infrastructure and mission-critical applications into the cloud, it's safe to assume that we are nearing a true tipping point for cloud adoption. But with adoption comes demand for superior performance and improved reliability and security.

Changes to SLAs
Cloud service providers (CSPs) can expect clients and prospects to demand more detailed and comprehensive Service Level Agreements (SLAs). In many cases, enterprises leveraging cloud platforms from leading service providers have assumed that their SLAs covered more than they actually did. For instance, many existing SLAs have covered availability of compute, but not storage. A select few CSPs that have always had comprehensive SLAs in 2012 look for the industry as a whole to offer SLAs that cover the entire application stack.

Further, now that enterprises have experienced deploying a wide variety of applications in the cloud, they have learned that performance does not always meet expectations. This is largely a result of a cookie-cutter approach by many CSPs. Moving forward, application response times and performance are going to be key motivators for cloud migration and clients will expect these metrics to be covered by SLAs.

Better Security or Bust
The industry has been in the "honeymoon phase" for a while now in regards to security. While we haven't seen a seen a major cloud security breakdown yet, that doesn't mean that Cloud Security is mature and robust. The effort that hackers expend is often in direct proportion to the value of the systems and data. Today the majority of the infrastructure and applications that have been moved to the cloud represent less-critical applications. But that is about to change.

Because we're going to see mission-critical applications and content/information moving to the cloud, these platforms will become a more desirable target for hackers. Many CSPs begin with a secure design, but some don't. Regardless, rapid growth and adoption can lead to serious challenges around compliance and implementation. Even those with secure designs must have robust compliance monitoring, change control, and security event and information monitoring systems. Constant vigilance and attention to detail is required to ensure that implementation does not stray from secure designs, and that vulnerabilities are discovered and patched on a timely basis. Otherwise, cracks in the system will open doors for hackers.

In the inevitable event of a cloud security breach, we'll see the industry impacted in two significant ways. First - and most damaging - we could see companies that were considering cloud migration pull a full stop, taking a step back to reevaluate advantages vs. potential issues. Alternatively, a breach and the resulting security concerns could weed out some cloud service providers.

Expect companies to get tough with cloud service providers, asking more specific questions about security frameworks. The service providers that don't have all the answers will ultimately lose business.

Cloud Migrations and Impact on Software Vendors
Adoption of cloud computing to deliver cost efficiencies will lead enterprises to expect similar efficiencies from software vendors and the demand for "-as a Service" models will increase. This demand will bring about a few changes. First, vendors will need to rethink their licensing models and restrictions around multi-tenancy. Second, the role of the cloud service provider will evolve, especially if they deliver more services to end users. This expands the relationship between the cloud service provider and the end user while minimizing the independent software vendors' engagement with the end user. That said, as cloud service providers take on a larger role, the end users will expect software performance and security requirements to be built into SLAs. Full circle to end user expectations for more detailed SLAs.

While 2012 will likely not mean the end of the world, it could mean the end of the line for cloud service providers that are not tuned in to enterprise cloud computing needs. The cloud is no longer a test/dev sandbox. It has become a viable, scalable environment that yields cost advantages and improved reliability and security when built with complex enterprise IT demands in mind.

More Stories By Sean Jennings

Sean Jennings is Vice President, Solutions Architecture, at Virtustream. He has over 20 years of experience enabling commercial and government enterprises of all sizes gain efficiencies and competitive advantage through the design and deployment of creative, forward-looking IT solutions. He has been at the vanguard of the migration to commodity platforms throughout his career, designing solutions around and earning numerous certifications from industry leaders Novell, Microsoft, EMC, HP/Compaq/DEC, Checkpoint, and VMware long before they became fashionable.

Sean began his career as a programmer for Control Data, before transitioning into systems management and architecture on VAX and x86 platforms as a Senior Systems Engineer for Funds Associates Limited and PNC Bank. He was the Microsoft Systems Practice Manager for Virtualogic, now a part of EDS. He was also a Systems Architect and Vice President for National Cooperative Bank with responsibility for Disaster Recovery of x86 systems, Solaris, and AS/400. In 2001, Sean co-founded Brigh Technologies, Inc., with Matt Theurer.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Latest Stories
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location. Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
SYS-CON Events announced today that Bsquare Corporation, a leading enabler of smart connected systems, has been named “Bronze Sponsor” of SYS-CON's Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Bsquare is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success.
SYS-CON Events announced today that NuoDB, Inc., the leader in webscale distributed database technology, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. NuoDB was launched in 2010 by industry-renowned database architect Jim Starkey and accomplished software CEO Barry Morris to deliver a webscale distributed database management system that is specifically designed for the cloud and the modern datacenter.